Yin and Yang
November 15, 2016
The essential skill in the ancient yet still practiced art of paper cutting is to be able to make a single cut that will remove what is unwanted and retain what is needed. The Chinese phrase "yin and yang" captures the meaning ... that which is simultaneously disconnected and connected.
There is a similar art to leading modern day interscholastic athletics, where the top task is simultaneously to protect and promote school sports. Preventing what will damage the pure essence of the interscholastic brand while at the same time promoting the experience for players and spectators.
As the Michigan High School Athletic Association steps up efforts to promote attendance and enhance the spectator experience at local and statewide school-sponsored athletic events, the MHSAA must also be intentional to avoid or discard that which will poison the underlying educational purpose of the events.
As the National Federation of State High School Associations launches its #MyReasonWhy campaign, it must do the same. What we believe and what we do must remain connected.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.