Youth Sports Dropouts

October 16, 2012

Depending on the study, we’re told that 80 to 90 percent of all youngsters who ever participate in organized youth sports have stopped doing so by the age of 13.  Before they reach 9th grade.

High school sports never gets a chance with eight or nine of every 10.

There are many reasons for this, and of course not all of them are bad.  Some kids find something better to do, or at least more fitting for them.  But a lot of them have barely begun to mature and cannot possibly know what they might like to do or be good at doing with some coaching and encouragement.

Research tells us that much of the reason for the early dropouts has to do with an unhappy or unfulfilling or “unfun” youth sports experience.  Some of that has to do with too much too early, or at least too much structure too soon; too much practice, competition and travel too soon; and too much screaming too soon.

That environment drives some youth from team sports in favor of individual sports.  Some drop traditional sports in favor of alternative sports.  Some leave sports altogether.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.