Youth Sports Dropouts

October 16, 2012

Depending on the study, we’re told that 80 to 90 percent of all youngsters who ever participate in organized youth sports have stopped doing so by the age of 13.  Before they reach 9th grade.

High school sports never gets a chance with eight or nine of every 10.

There are many reasons for this, and of course not all of them are bad.  Some kids find something better to do, or at least more fitting for them.  But a lot of them have barely begun to mature and cannot possibly know what they might like to do or be good at doing with some coaching and encouragement.

Research tells us that much of the reason for the early dropouts has to do with an unhappy or unfulfilling or “unfun” youth sports experience.  Some of that has to do with too much too early, or at least too much structure too soon; too much practice, competition and travel too soon; and too much screaming too soon.

That environment drives some youth from team sports in favor of individual sports.  Some drop traditional sports in favor of alternative sports.  Some leave sports altogether.

Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.