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Youth Sports Dropouts

October 16, 2012

Depending on the study, we’re told that 80 to 90 percent of all youngsters who ever participate in organized youth sports have stopped doing so by the age of 13.  Before they reach 9th grade.

High school sports never gets a chance with eight or nine of every 10.

There are many reasons for this, and of course not all of them are bad.  Some kids find something better to do, or at least more fitting for them.  But a lot of them have barely begun to mature and cannot possibly know what they might like to do or be good at doing with some coaching and encouragement.

Research tells us that much of the reason for the early dropouts has to do with an unhappy or unfulfilling or “unfun” youth sports experience.  Some of that has to do with too much too early, or at least too much structure too soon; too much practice, competition and travel too soon; and too much screaming too soon.

That environment drives some youth from team sports in favor of individual sports.  Some drop traditional sports in favor of alternative sports.  Some leave sports altogether.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates