The Changing Face(book?) of Coaching
March 26, 2013
By Rob Kaminski
MHSAA benchmarks editor
From online video exchange programs such as hudl.com to social media platforms like Facebook, Twitter, and LinkedIn, the face of coaching and communicating with teams is ever-changing. How much is too much, and how are the new tools being used by the old guard?
With increasing frequency, today’s coaches are turning to technology to assist in their endeavors, particularly in video review and data compilation, as the number of programs available to them seems to grow on a daily basis.
Among the recent leaders, hudl.com seems to have won the favor of football coaches across the state, reducing video exchange and study to a couple clicks of the mouse.
Several members of the MHSAA Student Advisory Council report that their football coaches use the web-based program, and even local officials associations are using it for film study.
Similar programs are making it easier for today’s coaches to analyze data and compile statistics as well.
“The dispensing of information is much quicker than it used to be,” said Marshall bowling coach Sue Hutchings. “We use a scoring software for our stats.”
In more “visual” sports such as competitive cheer, online video is now essential.
“Video playback and feedback to athletes has helped the sport 10-fold,” said Middleville Thornapple-Kellogg coach Abby Kanitz.
In some cases, coaches are taking the lead on such initiatives.
“I run the MISCA (Michigan Interscholastic Swim Coaches Association) website and receive plenty of positive feedback about us posting meet results and top times reports,” said Bloomfield Hills Andover coach David Zulkiewski. “I also visit MHSAA.com weekly. Since I run the MISCA website, I want to make sure I have accurate and up-to-date information posted.”
Technology has also made the world a bit “greener” even in the small corner that is interscholastic athletics. From the required MHSAA rules meetings moving to an online format, to volumes of data now stored on flash drives rather than in file cabinets, coaches are realizing savings in both time and cost.
“The current state of track and field and cross country is so much more manageable than when I began,” said East Kentwood’s Dave Emeott. “I remember compiling actual papers from all over the state to keep track of the opposition, and now thanks to Athletic.net we have this access at the tip of our fingers. These programs have also replaced nights spent inputting data and record-keeping. I am sure I have replaced all that time elsewhere, but it is probably spent with kids and not with data.”
With the saturation and availability of these reports around the clock also comes temptation for those who are driven, and even obsessed, with such numbers. Coaches can rank near the top of that list.
“Technology can be extremely helpful and time-saving for coaches and teachers,” said Grand Haven wrestling coach James Richardson. “But, the disadvantage is the coaches and athletes have a more difficult time getting away from the sport, as we have access to so much information, and others have more access to us. This can lead to too much time being devoted to our sport.”
It also might even take some of the fun out of the actual competition.
“I think the one negative side of technology is the lack of the unknown,” Emeott said. “There was a day when we would enter a meet and not really know how the day would turn out. Now I have most meets scored within 10 points the day before we arrive.”
At times, such advance information also can lead to overconfidence heading into competition.
“Currently the MHSAA Final draw is posted online, and my players often see it and draw their own conclusions before I have a chance to talk to them about it,” said Allegan tennis coach Gary Ellis. “In the past, I was able to present their draw in the light in which I wanted them to see it.”
Another side effect is the indirect push to play beyond high school.
“There is a lot more social promotion and glamourizing of the athletes,” said Mike Van Antwerp, Holt lacrosse coach. “The recruiting pressure has increased tremendously, which is causing kids to commit earlier and go to great lengths to have a chance at being recruited.”
The world has indeed become a smaller, more familiar place. Not only can students and coaches learn pertinent statistics relating to any given opponent, they can also learn personal information about their competition through the deluge of social media vehicles.
It is in this realm where the greatest divide exists between coaches and their athletes when the subject of technology comes up.
Several members of the MHSAA Student Advisory Council indicate that their coaches do not use social media to assist with the daily activities involved with their sport, while others are but only on a limited basis.
It’s not that the coaches don’t know about Facebook, Twitter, LinkedIn, or the other platforms. More likely, they are all too well versed in the abuses of such mediums by young adults not yet ready to understand the lasting ramifications of a random tweet or damaging photo.
“We have specific rules for use of cell phones at practice, games, in the locker room, etc.,” said Diane Laffey, athletic director and coach at Warren Regina. “We also have a form for parents to sign if they want the coach to be able to text their daughter about practice or game cancellations or changes. We stress that the texting only be for necessary things, and the parents are to give permission.”
Safeguarding against the misuse of handheld devices is becoming as commonplace as handing out uniforms prior to the season.
“By rule, our players aren’t allowed to bring electronic devices to the court with them. We restrict cell phone usage at practice,” said Portage Central tennis coach Peter Militzer. “Players must ‘friend’ the coach on either Facebook or Twitter, and I monitor their activities to make sure their language and behavior meets our standards. We restricted a player’s opportunity to play on varsity last season due to excessive use of crude language and an offensive user name on Twitter.”
PHOTO: This is a screenshot from Hudl.com, an online service used by high school football coaches for video analysis and archiving.
Process, Relationships Still Matter Most as 4-Time Champ Shillito Coaches 41st Season
By
Steve Vedder
Special for MHSAA.com
October 18, 2024
It was John Shillito's third year as Muskegon Orchard View football coach, and while the wolves weren't exactly knocking at the door, some faint low growls could clearly be heard.
Shillito had been successful at Comstock Park with his teams going 21-8 over three seasons, but the move to Orchard View included 3-6 and 4-5 records the first two.
While there wasn't yet widespread anxiety, Shillito recalls there was a bit of concern.
"I was much younger then and wasn't as successful yet in education," Shillito said. "But we weathered it and came through the other side. But you wonder a little; there's always a little self-doubt. I think it was important to go through it, because you can learn as much even when you're not winning."
Michigan high school football is the better for Shillito sticking it out. Two schools later, Shillito finds himself as the state's third winningest active coach and seventh overall with a 333-106 mark over 41 seasons.
His Zeeland West team is 6-1 this season and likely to become his 27th team – and 15th in a row – to qualify for the playoffs. Shillito's teams at Byron Center, Muskegon Orchard View, East Kentwood and Zeeland West have won a combined 16 conference titles.
Not bad for someone whose first love was baseball. Shillito's father, Harry, played three seasons professionally in the Brooklyn Dodgers system during the "Boys of Summer" era of the 1940s and 50s. Shillito grew up as a talented catcher in the spring and top football prospect as a defensive lineman in football. When programs such as Central Michigan, Eastern Michigan and Northern Michigan began showing an interest, the lure of a football scholarship made it an easy decision which sport he would follow.
After playing three years at Central Michigan, his coaching career kicked off with an assistant gig at Central Bucks East in Pennsylvania in 1980. He became head coach at Comstock Park in 1982.
Shillito said the same motivation which drove him into coaching has kept him in the sport for nearly five decades. It's not necessarily winning state championships – he’s won four at Zeeland West – or fulfilling a deep competitive drive or even the lure of Friday Night Lights in a small community. It's showing up at practices, adhering to a process and building and honing relationships with players and other coaches.
Take those away and the 67-year-old Shillito, a member of the Michigan High School Football Coaches Association Hall of Fame, would definitely be looking elsewhere to spend Friday nights in the fall.
"It's the process; I love a good practice. You know when (it's good) and when it isn't. More than even the football, it's the coaching process and the people I work with," he said.
"Winning is a week-to-week deal. This week's game is what we're all about. And then in the offseason, it's preparation for the year coming up. The state titles are always a bonus."
Which isn't to say Shillito isn't competitive. Whether it’s been playing hockey, wiffle ball, 3-on-3 basketball or backyard football with his brothers, Shillito's competitive spirit has thrived.
"Oh yeah," he said. "But I'm a glass half full-type competitor. I can find the positive side in either wins or losses. But for me it's about the preparation, no doubt about it."
Shillito's success has come even with opponents knowing exactly what they'll see offensively from his teams: the famed wing-T offense, which he's run since the mid-1990s and was taught to him by famed West Michigan coach Irv Sigler. In fact, Shillito said if there is anything responsible for his success, it's the ability to implement what he's learned from coaches as a whole such as Mike Henry, the longtime basketball coach at Orchard View, or former Remus Chippewa Hills football coach Ron Reardon.
When he first got into coaching, Shillito said the wing-T seemed the easiest to teach. He's tweaked the process over the years, but it's been highly successful for him wherever he's coached. The number of Michigan teams which run the wing-T has probably lessened over the years as passing has taken over many high school offenses. But Shillito said the run-first philosophy can still be found in pockets all over the state. Shillito said he has no second thoughts about devoting his offense to the wing-T, and the success only underscores the point.
"It can be difficult if you're not winning, no doubt about it," said Shillito, who figures he's coached about three dozen 1,000-yard rushers. "But the value in the system is that it's an easier process. That is, if you get a buy-in from the players and community. We've had that at Zeeland West."
As the sun begins to set on Shillito's coaching career, he's hard-pressed to pick his best, favorite or most surprising teams. For starters, there's the 1983 Byron Center team which reached the Class C Semifinals, or the 1995 and 1999 Orchard View teams which played in Class B Finals and combined for a 24-3 mark.
Or maybe the 13-1 Division 1 runner-up club at East Kentwood in 2002, and the 2006 Zeeland West team which claimed the Division 4 title after winning its last 11 games by an average of 35 points per. Or the 2011 Zeeland West team which went 14-0 to kick off a phenomenal five-year stretch during which the Dux went a combined 60-6.
Ask Shillito about any of those seasons, and his answer as to what he remembers most about his coaching career may be surprising. Many of his most cherished moments include his teams going just 5-6 over the years against Muskegon, including three playoff losses that ended the Dux's season. Balance that with his record against other programs, such as a 73-16 mark against other Lakeshore teams, including an 18-7 record against rival Zeeland East. Or a 10-4 record against traditional Grand Rapids-area powers such as Lowell, Grand Rapids Catholic Central, South Christian, West Catholic and Hudsonville. In the postseason, Shillito's teams are an amazing 54-22 over 26 seasons in the MHSAA Playoffs.
As for knocking heads with Muskegon, Shillito said the thrill of a great rivalry and the consistency his teams have shown over the years is what has always driven him.
"It's the longevity and consistency," Shillito said. "I've gotten to work with great people who have had an equal share in this. I've had such a wide variety of guys I've worked with in four programs, and it’s meaningful. "
He is coy on when he might finally call it a career. He could wake up tomorrow and decide it's the time, or it could be next week, the end of the season or maybe one more season. Who's to say?
"We're getting close now," he will say. "We're always in the moment; that's just where we are. Then we'll evaluate things after the season. That's been true now for several seasons."
PHOTOS (Top) Zeeland West football coach John Shillito, right, receives the Division 4 championship trophy from MHSAA Representative Council member Orlando Medina in 2015 at Ford Field. (Middle) Entering this season, Shillito ranked seventh all-time and third among active coaches for football victories in the MHSAA record book. (Below) Shillito prepares to send in one of his East Kentwood players during the 2002 Division 1 Final at Pontiac Silverdome. (MHSAA file photos.)