Connecting with Coaches
January 28, 2014
In the coming weeks, the MHSAA will meet with the leadership of the high school coaches associations of our state. We have been doing this for more than 25 years, with two primary purposes.
First, we want to provide a forum for these leaders to share with one another their new ideas and initiatives and to discover “best practices” from one another, hoping that this will lead to the better plans being implemented in multiple organizations.
Our second purpose is to present some of the MHSAA initiatives or rules changes that are applicable to all or most sports. It’s not a time when we talk about the baseball pitching rule or the football playoff point system, but a time when we discuss topics of more universal application.
This year those topics included new requirements for coaches education, new rules for athletic-related transfers and proposed rules changes for international students, a simplified scrimmage rule for all sports, and a modified penalty for participation in certain all-star events.
It is intended that these coaches association leaders will be enabled to take these topics to their respective boards and members in order to increase understanding of proposed changes and to facilitate feedback to the MHSAA Representative Council and staff.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.