Next Play: Heart of the Matter
June 25, 2015
By Rob Kaminski
MHSAA benchmarks editor
From the retirement of NFL players in their mid-20s fearing long-term disability, to NASCAR drivers suffering injuries against concrete walls when alternative substances are available, to MLB outfielders running into barriers which place aesthetics and tradition over safety, the focus of highlight shows, apps and old-fashioned sports pages is shifting from action inside the lines to the sidelines.
As the reality of human vulnerability continues to invade our favorite escape from reality – athletics – protecting those in the spotlight needs to be Job 1.
While the quest for risk management protocols and health and safety provisions is a never-ending loop, the MHSAA bolted from the starting blocks with a 4H plan (Health Histories, Heads, Heat and Hearts) in the fall of 2009, a mission that enters the fourth turn for the 2015-16 school year.
And, as pulse quickens for the “Heart” stage in the fall, the MHSAA will continue to step up initiatives involving the other three initiatives during the next lap.Think of it as a continuous relay, where the baton is never dropped and fresh runners continue the race.
While organizations at other levels might be asking, “What to do,” the MHSAA is focusing on “What’s next?”
In this playbook the next plays are critical in allowing student-athletes to continue providing their communities with inexpensive and entertaining breaks from reality.
The Heart of the Matter
The 2015-16 school year brings with it an ambitious but paramount stage in the MHSAA’s mission to protect and promote the well being of student-athletes across the state.
Beginning in the fall, all high school varsity coaches will need to have Cardiopulmonary Resuscitation (CPR) certification by established deadlines which correspond to rules meetings.
The requirement is new, and the volume of personnel affected is vast. Yet, plans have been in place during the past few years, and schools in many communities are ahead of the curve.
“We’ve fielded some questions regarding the requirement, but I think that many of our schools already have similar protocols in place,” said MHSAA assistant director Kathy Vruggink Westdorp. “Increasingly, schools have become more prudent with regards to health and safety, and programs which emphasize these initiatives have been well received.”
Pete Ryan, MHSAA Representative Council member and athletic director for Saginaw Township Community Schools, concurs.
“The CPR requirement will not be a change for Heritage, as we have required CPR for eight years,” Ryan said. “We offer certification through our district nurse at no charge to the coaches and train about 20-30 coaches per year.”
The training vehicle might vary from district to district, but so long as the end result is certification, the coaches are free to take course by any means possible, whether online or in person.
“I think we’ll see a blend of online and classroom delivery,” Westdorp said. “And, I don’t think it will be just the coaches. At the MIAAA Conference (in March), school leaders were proactive in terms of certification for athletic directors, too.”
Mike Bakker, President of the Michigan Interscholastic Athletic Administrators Association and athletic director at Fenton High School, says CPR certification is a must in the risk management plans for all school settings.
“As an educator who has been a CPR and first aid instructor for the American Heart Association for a number of years, I am excited that the MHSAA will require CPR training for varsity coaches,” Bakker said.
“I certainly hope that in the future we will see that all coaches are trained in CPR. There might be a bit of a challenge at first to get our coaches trained, as schools look for the most economical as well as timely way to accomplish this mandate. The biggest hurdle that I can foresee is trying to find qualified trainers in all areas of the state that have multiple training dates available to fit the needs of such diverse coaching staffs.”
Ryan believes there is no substitute for the personal touch.
“We are doing in-person training which I feel is better because the individuals have to perform the procedure on the practice dummy," he said. "It’s simply more hands-on training.”
School nurses and trainers will play a substantial role in the certification process, as will community health organizations in many locales.
“In many of our schools, the health educators are certified to conduct CPR courses,” Westdorp said. “We’ve also had numerous calls from non-school entities alerting us to their availability to provide training, such as fire departments and local medical centers.”
Fenton is one such school with the luxury of on-site personnel to train its staff.
“We are fortunate in Fenton that our athletic trainer and athletic director are certified trainers so we can accomplish our training in-house, but I know that not all schools are as fortunate,” Bakker said.
Which is exactly why it’s necessary for coaches to become certified, and ideally not just the head coaches.
“It should be encouraged that all coaching staff become CPR certified so that they are able to take action, especially for schools which do not have an athletic trainer on staff and if the head coach is unavailable or present, in the unfortunate event that a potential cardiac emergency and/or sudden-death incident occurs,” said certified athletic trainer Gretchen Mohney, the Clinical Coordinator and Instructor for Western Michigan University Undergraduate Athletic Training Program.
Mark Mattson, athletic director at Traverse City Central, indicated that while not previously a requirement, the district has been proactive in prepping the coaches.
“From the moment the requirement was announced, we've been out in front of it,” Mattson said. “What’s great is, even though it hasn’t been a requirement for Traverse City Area Public Schools, many coaches are indeed already certified. The district also offers training sessions once a month and those dates are passed on to our coaches. Jason Carmien (AD at Traverse City West) and I have also had conversations about providing training at our preseason coaches meeting for those still in need prior to the start of the fall season.”
Coaches can also count on a familiar training source to come through for certification: the MHSAA Coaches Advancement Program. Westdorp, who heads up the expansive continuing education program for the state’s coaches, envisions coursework at select sites which will build CPR training into the session, giving attendees more added incentive and training opportunities.
CAP has also served as a siren to inform and remind the MHSAA’s constituents about the upcoming regulation.
“In all CAP courses this school year, we’ve been educating the coaches about the CPR requirement,” Westdorp said. “We also can format the courses to include a two-hour block for CPR certification within the CAP training. We could even do it with a league and conference group where we set up rotations, and the CPR aspect would be one of the rotations.”
Westdorp added that many athletic directors currently schedule coaches meetings and additional coursework around CAP training. It’s a perfect fit to deliver pertinent messages while all parties are in one location.
Such gatherings could also provide the opportunity for athletic leaders to share emergency action plans.
Along with the CPR component of the MHSAA’s health mission for the coming school year, schools will be asked to have in place and rehearse emergency action plans involving cardiac and other health-related emergencies.
To assist, schools will receive this summer the “Anyone Can Save a Life” program developed by the Minnesota State High School League and endorsed and delivered nationally by the National Federation of State High School Associations (check back for more on this program later this week).
“The ‘Anyone Can Save A Life’ initiative promotes the need to have and to practice planning for different kinds of emergencies; it involves students as well as adults; and it invites schools to include their previously existing plans,” said MHSAA Executive Director Jack Roberts.
“The result can be a fresh, comprehensive emphasis on preparing for emergencies well before they occur and then responding with more confidence when those emergencies inevitably happen. It is the perfect link between the last two years when we focused on heat illness and the next two years when we focus on sudden cardiac arrest,” Roberts added.
It will also be of primary concern to place automated external defibrillators (AEDs) in all schools and provide training for use of the devices.
The reasoning behind such a full-court press can be backed by simple facts.
- At any one time, an estimated 20 percent of the U.S. population congregates on school grounds, increasing the likelihood of school-based cardiac emergencies.
- Victims of SCA can be brought back to life by providing chest compressions and early defibrillation with an AED.
- Every second counts. When SCA occurs, chest compressions and the use of an AED need to start immediately.
- The AED can only help and will only deliver a shock if it is needed.
- The AED is very easy to use. Just turn it on and follow the voice prompts.
The best way to combat such situations is to create an atmosphere of preparedness; making sure all people in close proximity to potential victims can respond with quickness, confidence and precision to help reduce fatalities.
“In order for best practices to be achieved, it will require coordinated efforts to establish a quality emergency action plan among the entire athletic department staff, which should be practiced annually. This should be viewed as the first line of preparedness and defense in sports safety,” said James Lioy, an adjunct professor in athletic training at WMU who was named Michigan High School Athletic Trainer of the year in 2000-01.
That’s the goal of action plans such as those included in MHSAA CAP Levels and the Anyone Can Save A Life program.
“We've taken the ‘know-how’ out of it. You don't have to know how to perform the medical procedures to be trained and prepared as part of an effective emergency response team,” said Jody Redman, associate director of the Minnesota State High School League and one of the authors of the Anyone Can Save a Life program.
A common refrain in athletics to assign perspective on sport in society is, “It’s just a game; it’s not life or death.”
However, in the most dire of circumstances, participants indeed can be faced with life or death. Knowing how to respond can make all the difference.
East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards
By
Geoff Kimmerly
MHSAA.com senior editor
May 23, 2025
East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.
Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.
For 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.
Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.
Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.
“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”
Furlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.
As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.
As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.
Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.
“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”
Norris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.
Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals.
Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.