Turnaround Coaches: Study their Steps
April 27, 2016
By Scott Westfall
MSU Institute for the Study of Youth Sports
Turnaround leadership is often a popular topic within sports conversations, as many coaches are revered for their ability to transform a struggling team into a “winner.”
Turnarounds often are discussed in platitudes such as, “That coach has what it takes to turn this program around.”
While often talked about during the offseason, especially in the face of coaching vacancies, turnarounds are difficult to achieve. After all, if transforming a failing team into a successful one were an easy task, there would not be such an abundance of teams that struggle year-in and year-out.
As much as turnaround coaches are celebrated for their abilities to turn a losing program into a winner, very little scientific research has been devoted to analyzing coaches who have proven themselves as turnaround specialists. The steps and intangibles necessary for achieving a coaching turnaround have remained undetermined as this topic had never been examined from a scientific perspective – until now.
For the past year and a half, I have devoted the majority of my time to researching turnaround leadership in high school coaching, undertaking this study as the topic of my doctoral dissertation project. Research participants in this study included 11 high school football coaches from the state of Michigan who led dramatic turnarounds at their high schools within the last decade. The criteria for participant selection were:
• Prior to the coach’s arrival or appointment as head coach, the team finished (at least) three of the previous four seasons with a losing record (below .500 winning percentage), including a losing season immediately before the coach’s arrival or appointment.
• Within five seasons of the coach’s arrival, the team enjoyed (at least) three winning seasons (above .500 winning percentage).
Before their turnarounds occurred, these high schools had not experienced a winning season (on average) in 7.2 years, while five of the 11 schools had never qualified for the MHSAA Playoffs. However, upon being hired, the average time it took the coaches to achieve a winning record was 1.73 seasons. Moreover, the average time it took the coaches to qualify for the MHSAA Playoffs was 1.82 years. On top of this, each of the 11 teams qualified for the playoffs within three years of hiring their new coach.
The circumstances these coaches faced when they arrived were challenging to say the least, as all of the coaches entered a negative situation with poor team culture. These situations were characterized by losing streaks, cancelled seasons, dilapidated facilities, poor role models on the previous coaching staffs and a significant amount of parental pushback. Players and community members often were embarrassed by their football program. One coach described the situation by recounting, “During that time they were a doormat; everybody’s homecoming, a laughing stock. They were like the Bad News Bears.” Additional problems included low numbers, very little player development, and a low amount of commitment to the overall program.
One coach that I interviewed compared entering a turnaround situation to building a well. He stated, “You may not have success on the surface initially, but if you dig nice and deep and build the well right, there is water down there. It’s going to be some work and it might not come up right away – it takes some pumping. But if you build it right, it will happen.” In this article I will attempt to encapsulate 16 months of research, 191 pages of interview transcriptions, 2,278 miles driven across the state of Michigan, and countless hours spent with 11 turnaround coaches, in order to present to you the nucleus of what it takes to turn around a failing high school program.
The coaching philosophies of the majority of the coaches were characterized as “educational athletics.” This involved coaches striving to do things the right way, viewing their job as an extension of the classroom, implementing a character development program, and using football as a vehicle to teach life skills to players. Furthermore, their greatest strengths were revealed to be coaching/leadership skills, along with the ability to develop strong relationships with their players.
Coaches unanimously agreed that upon their arrival immediate changes needed to be made to the team’s culture. These changes included prioritizing team workouts, altering visible elements like the organization of practices, offensive and defensive schematics, team logos, along with placing positive role models in front of the players. Other changes to team culture happened through improved coach-athlete relationships, giving players a better football experience, and purging the program of negative people. One coach used the term, “Weeding the roses,” which means getting rid of the negative people in the program in order to let the better parts grow and prosper.
All of the coaches developed some type of vision for their program. The most common visions involved transforming their team into a top-level program, and for their players to conduct themselves as quality human beings. Winning games, competing with the best teams in their division, and playing for MHSAA championships marked becoming a top program. While winning was a major component of the coaches’ visions, developing quality human beings was revealed to be just as essential. This was evident as several coaches remarked that their most well-behaved kids were also their most productive players, and that doing things right in school and in the community often equates to wins on the football field.
To build upon their visions, each of the coaches formulated some type of plan or “blueprint” to execute their turnarounds. The majority of the coaches’ plans were constructed around developing positive coach-athlete relationships and employing off-season strength and conditioning programs. While all of the coaches’ plans eventually yielded a great amount of success, not all parties bought into them initially. Some of the players needed to see proof that the team could win games before they were completely sold. In order to create buy-in, the coaches used various approaches to connect with players and sell their plan. These methods included team activities, cultivating relationships with players, continuously selling their vision, hiring/retaining quality assistant coaches, and entering the situation with some sort of previous expertise. Although it may take time, the coaches stressed the importance of the players buying into their vision. As one of them decreed to his team, “The quicker you buy in, the quicker we win.”
Early indicators that a turnaround was commencing included winning games or making significant strides off of the field through positive coach-athlete relationships. Sources of sustained changes included a win streak or an increased level of commitment from the players. Clear indicators that the program had undergone a turnaround included the players adopting a new mentality filled with trust and confidence, along with the program reaching unprecedented levels of success, such as competing with the best teams, completing an undefeated season, and/or making the playoffs consistently.
Character development emerged as a strong component of this study, as 100 percent of the coaches reported that it played a significant role in fostering turnarounds. The coaches also indicated that they deliberately teach character in practice and use coaching as a platform for character development.
In hindsight, an outside observer may assume that these coaches were destined to succeed and their plans were met with little resistance. However, after examining their roads to turnaround success, most of them met several barriers along the way. Early obstacles included widespread mental challenges among players such as a lack of confidence and/or trust. Other early barriers included parental pushback and some cases of overt interference. After the turnarounds were complete, the coaches’ problems did not disappear; they simply changed form, as complacency became the new problem on the team. A potential root of this complacency was the addition of younger players who thought that success would happen automatically simply because of the program’s prior achievements.
The coaches were quick to acknowledge that the turnarounds would not have been possible without the excellent support they received. Their greatest source of help came from their assistant coaches who contributed both tangible and psychosocial support. Tangible support was seen through the assistants performing administrative duties and overseeing strength and conditioning sessions. Meanwhile, psychosocial support came in simple ways, such as listening, giving advice, and showing belief in the head coach. As one coach stated, “You’re only as good as the people you have around you.”
Team turnarounds are not officially complete until a team maintains the success it has built. In order to avoid complacency and sustain momentum, the coaches recommended that coaches and players find ways to keep reaching higher. In order to do this, coaches recommended talking to players about their team goals and what they want their legacies to be. To help sustain momentum, coaches stressed that it is often the little things that matter the most, such as effort, team discipline, player accountability, and positive attitudes.
The strongest theme that emerged from this study was the importance of coach-athlete relationships. All of the coaches believed that relationships are imperative to fostering turnarounds. It was also emphasized that relationships are crucial for sustaining long-term success. In essence, coaches may experience some momentary success by taking shortcuts with superior talent, however, strong relationships are the “X-factor” that will sustain the program over the long run. While the approaches of building relationships were diverse, what mattered most was coaches spending time with players in both structured and unstructured team activities, and simply showing players that they cared about them as people as much as they did as football players.
Steps of a Turnaround
(When turnarounds happen, they usually happen in this order)
1. Establish new leadership
2. Assemble a staff of positive role models
3. Gather information about the program
4. Create the vision
5. Make a plan and communicate it
6. Create buy-in from players and other key people
7. Change behavior – This is the impetus of the turnaround
8. Create and celebrate early wins
9. Don’t let up – Keep setting new goals and reaching higher
10. Complacency is the enemy: Make sure change sticks!
Intangibles Checklist
(These are the little things that people cannot see or do not talk about, yet they often matter the most)
1. Positive relationships between coaches and players. Build these by spending time with players and showing them you care about them as a person.
2. Establishment of a strength and conditioning program. All successful turnarounds were led by coaches who implemented a respectable offseason training program.
3. Display an undeniable belief that your vision and the plan will produce successful results. Continuously sell your plan and give players the reasons behind why you do what you do. Be prepared to stand tall and adhere to your vision when adversity strikes.
4. Generate player buy-in through team activities. Remember that sports are supposed to be FUN. Plan structured and non-structured activities to generate fun, excitement and team cohesion!
5. Demand excellence of your players off the field. Promote educational athletics and use your platform as a coach to teach character and life lessons to your players.
6. Outwork your opponents in everything you do. Arrive earlier. Stay later. Go above and beyond what your competitors are doing. Set the tempo that hard work is the new norm and it starts with you.
7. Remember that the little things matter. Take the time to ensure that your team always has the right effort, attitude and discipline, as well as accountability to the program and each other.
Scott Westfall spent 10 years as a teacher, coach, and athletic director in Fort Collins, Colo. He is currently finishing his Doctorate at Michigan State University, with an emphasis in Sport Psychology and Athletic Administration, and assisting the MHSAA with its student leadership programs. Westfall is a former athlete who participated in football, wrestling, tennis and cross country at the high school level, and rugby at the collegiate level. Please feel free to contact Scott if you would like a copy of his full dissertation. Scott also performs speaking engagements at conferences on various topics within educational athletics. He can be reached at [email protected]
Students Take Sports Leaders to Class
By
Rob Kaminski
MHSAA benchmarks editor
May 2, 2018
Compiled by Rob Kaminski
MHSAA benchmarks editor
MHSAA Student Advisory Council members were asked their opinions on several of the current issues facing the MHSAA Junior High/Middle School Committee and MHSAA Task Force on Multi-Sport Participation.
Click for Tuesday’s report on advances being made on both topics.
Danny deForest
Senior
Holland West Ottawa
Danny has played soccer, basketball, and lacrosse in high school, while being involved in National Honor Society, Dance Marathon, WOBN (West Ottawa Broadcasting Network), and the Ping Pong Club. He played football, basketball and tennis, and ran cross country in junior high school.
Influence to Play Multiple Sports: “Sports have always just been a passion of mine and are something that helps keep all other aspects of my life in order. Without them I feel as if I'm not on a good schedule, and I find much more room to waste time, procrastinate, and overall lose productivity.”
On JH/MS Participation: “I believe it was important for me to start this in middle school because it just instilled a good work ethic in me to continue in high school.”
On Benefits of Multi-Sport Participation: “Playing multiple sports has benefitted me in countless ways. Socially, it has provided me with multiple different friend groups. Soccer alone has helped to give me a much better understanding of Hispanic culture, and I'm grateful to be friends with these teammates. It gives me a great reason to try hard in school, to keep my grades up, and makes me feel better about myself as I am very fit due to it.”
Ways in Which Schools Can Better Promote Multi-Sport Participation: “Schools should really work on having coaches cooperate for summer workouts in order to help multi-sport athletes. It is very difficult for us to make it to everything and we often feel as if it takes up nearly our whole summer, and stresses us out as coaches plan things at the same time. It’s hard on us because coaches get disappointed if we attend some and not others, but it’s very tough to manage it all.”
Grace Reetz
Mount Pleasant Sacred Heart
Senior
Grace plays volleyball, basketball, softball, and runs track & field. She is a member of the NHS and in the drama club as well.
Influence to Play Multiple Sports: “I grew up with three brothers who all played baseball so I spent a good portion of my childhood at ballparks baking in the hot sun, but their interest definitely influenced my decision to play softball. After I joined the city youth team it was hard to stay away from any other activities. Softball was always my favorite, but over time I realized I didn't love softball nearly as much as I just loved to compete and be active. When I was younger I played soccer and swam competitively and was even in a dodgeball league. As I got into middle and high school sports I tailored my efforts towards those that I could actually play with my classmates through the school (Sacred Heart doesn't offer swimming or soccer).”
On JH/MS Participation: “Middle school sports for me were more social than anything else, but they helped me understand the game and get a good grasp on it before competing at the JV and Varsity level my freshman year. Being on a sports team as a 7th and 8th-grader gave me an immediate friend group and a sense of importance and helped make those years a little less painful.”
On Benefits of Multi-Sport Participation: “I found out that as much as I love the sports I play, I'm not cut out to play any of them year-round. I played for a travel softball team one year that played throughout the whole year from August to July with practice every weekend. By the end of that year, I basically hated the sport because I hadn't been able to take a break from it.
“I think my success I've had in each sport has been largely due to the fact that when I take some time off I get an itch to start playing them again. It keeps me from getting bored and allows me to stay highly motivated during every season.
“Physically working out different muscles also keeps me in better shape than if I were only playing one sport year-round. Playing defense in volleyball surprisingly translates very well into defense on the basketball court and down-and-backs in basketball practice keep me fit and develop my fast twitch muscles which benefit me in track season.
“I think being a part of many different teams has helped develop me as a person as well. In volleyball I act as the more serious leader and motivator, whereas on my basketball team I'm more of the comedic relief. In softball there's a little more tension so my role is just to keep everyone positive and together, and on the track team I become an ultra supportive teammate and back-up player. It's nice to play different roles on different teams with different people and see what new skills, both athletically and in a leadership sense, I'm capable of developing.”
Ways in Which Schools Can Better Promote Multi-Sport Participation: “In small schools like mine, if kids don't play multiple sports then there won't be multiple teams; there's just not enough kids. I play most of my sports with the same core group of girls, and it really makes team chemistry and switching from season to season an almost effortless process. I personally think it's kind of lame to only play one sport every day year-round. I think a lot of kids think the only way their dreams of playing at the collegiate level will come true is if they give up all their other activities to focus on that single sport. But that doesn't develop you as a person or as a leader; it only makes you a slightly more skilled athlete.”
Neil Bazaj
Junior
Ann Arbor Greenhills
Neil is a soccer, basketball and track athlete, who played those sports and tennis in junior high school. He also adds Peer-to-Peer Math Tutoring, Captains Club and Gryphon Ambassadors to his activities.
Influence to Play Multiple Sports: “I have been playing soccer from a very young age, but have also had a natural love for basketball. I began running track as a way to stay fit, but I really enjoyed being part of the team and loved my coaches, so I stayed with the team. My decision to play numerous sports was mostly influenced by my love for the atmosphere that surrounds team sports and how much I enjoy sports myself.”
On JH/MS Participation: “I don’t think that it’s very important to start school sports in middle school; however, I do recommend it. It is an easy way to meet people, and if you are planning to play in high school it helps grow your skill in the respective sport.”
On Benefits of Multi-Sport Participation: “Participation in multiple sports has helped me physically by giving me more stamina and strength. It has also helped me stay in shape. Sports have helped me mentally by giving me something that is normally away from all the drama and problems that arise in high school (and lets me) just focus on the sports that I love.
“They have helped me socially by giving me opportunities to meet new people from each team for all grade levels. Track is co-ed, so it gives me a way to interact with girls as well as guys. Some of my best friends came from the teams I play on. Sports have helped me academically by giving me better time-management skills, which are important for when I do my homework and for my future.”
Ways in Which Schools Can Better Promote Multi-Sport Participation: “To help promote multi-sport participation, schools should show the bond that players on teams enjoy and show people how every team is like another family for someone. Also they could do a better job of making it clear that the school supports student-athletes, because I know at my school it often times feels like we lack support because we can barely get 10 people from the community to come out to events.”
Chloe Idoni
Junior
Fenton
Chloe competes on the basketball and volleyball teams at Fenton, and also ran track in middle school in addition to those two sports. She also is a member of the NHS and Captains Club.
Influence to Play Multiple Sports: “It’s fun to be a part of a team and I love competing in sports.”
On JH/MS Participation: “It benefitted me a lot. You become familiar with your future teammates and the sport, which will help significantly when you get to high school.”
On Benefits of Multi-Sport Participation: “It taught me to manage my time well, and I made so many good friends that I still have today. It’s good to forget about everything that has happened that day and focus on the sport, and it keeps me in shape.”
Ways in Which Schools Can Better Promote Multi-Sport Participation: “I believe if your coach supported it, many more athletes would be multi-sport athletes. Sometimes athletes only play one sport because the coaches of different sports want to practice at the same time and the two overlap. Schools can also build up team chemistry within their sports teams because that will influence people to want to join the team because of how much fun they have.”
Aaron Fahrner
Senior
Owendale-Gagetown
Aaron is a member of the school's football, basketball, and baseball teams, as he was in junior high school. He also is in the NHS and currently serve as the chapter’s president, and serves on the student council and youth advisory committees.
Influence to Play Multiple Sports: “Going to a small school, just about everyone has to play in order for there to be a team, so that is one of the main reasons I've played all the sports available.”
On JH/MS Participation: “I have an older brother who played every sport in high school. I always wanted to follow in his footsteps, so that led me to play all sports available in junior high, which carried over into high school.
“For me it was very important to start young. I started playing basketball on a school team in 5th grade, and that really helped me to develop my skills into the basketball player that I am today. I believe that if you start young you will learn the right way to play that sport and will continue to grow and further develop your skills.”
On Benefits of Multi-Sport Participation: “Playing in three sports helps me stay in shape for the next sports season. I am fortunate to be a 4.0 student and playing sports hasn’t had an effect, but I have seen teammates who keep better grades in order to be eligible to play that sport. I have met some of my closest friends through sports, whether they were on my team or an opposing team. Living in a rural area, many kids in the schools around me play many sports. By seeing these same kids throughout the year during sports, I have built many lasting friendships.”
Ways in Which Schools Can Better Promote Multi-Sport Participation: “At my school almost everyone who plays sports, plays all the sports. In other schools, I know that some kids don't play because they don't think they will make tryouts. If schools encouraged more kids to try out, then more kids will want to play.”
Taylor Adams
Junior
Allendale
Taylor has played basketball and soccer since middle school, and is currently a member of the NHS.
Influence to Play Multiple Sports: “I really love soccer; it's my favorite sport. But when my mom started hyping up basketball, I really wanted to play it. In 7th grade I went out for basketball, and since then I've really enjoyed it. It's good to be a well-rounded two-sport or more athlete, especially if you're looking for athletic-related scholarships.”
On JH/MS Participation: “It was important to gain the knowledge and understanding of the sport before jumping into the big play at high school. It was great being able to get the opportunities and playing time that I needed to get good at the sport. It's important to learn the basics at a younger age so that you are able to compete once you get into high school.”
On Benefits of Multi-Sport Participation: “I've learned so many new skills and met so many new people. I've been able to grow as a leader and help others grow as well. From being a captain to being an underclassman on varsity, to being a part of the MHSAA SAC, sports have helped to shape my behavior and personality. It's pretty awesome when you can know people from all over your state and even outside your state because of sports. People are surprised when they hear how many connections I have because of my sports. And, it hasn't hurt my academics whatsoever; I've actually been able to still keep up my studies and continue to achieve a 4.0.”
Ways in Which Schools Can Better Promote Multi-Sport Participation: “I think that if sports games and teams are better advocated for both genders, as well as for every sport, that would be beneficial to the cause. If every sport is advocated, more people will know about them and want to participate.”
Shane Dolan
Junior
Clarkston Everest Collegiate
Shane plays soccer, football, basketball, and runs track at the high school level, and is an NHS member. He participated soccer, football and basketball during middle school.
Influence to Play Multiple Sports: “Originally, it was my desire to try new things and see how well I could do. This led to me enjoying and constantly playing all of the sports I still play today.”
On JH/MS Participation: “It’s very important if you want to be elite or be one of the top players in a given sport at your school. The sooner you start, the sooner you can get a feel for the game and constantly work to improve yourself and your skills.”
On Benefits of Multi-Sport Participation: “Physically it has helped make me stronger and kept me in good shape. Mentally it has helped me make quick decisions and hone my reaction time. Socially it has helped me to make so many new friends and form strong bonds with others. Academically it has taught me the importance of time management and hard work.”
Ways in Which Schools Can Better Promote Multi-Sport Participation: “The one thing I would say that schools can improve upon is promoting all sports equally so that students will be encouraged to join any team they would want to as the school and other students show support for all sports, not just football and basketball.”
PHOTO: Mount Pleasant Sacred Heart's Grace Reetz comes off the court to congrats from her teammates after a win this winter. (Click to see more from HighSchoolSportsScene.com.)