Wise Words for Coaches New (and Old)

September 13, 2013

By Geoff Kimmerly
Second Half editor

Every fall brings a new beginning for those who live by the high school calendar. And among those experiencing a new start are first-year high school coaches eager to begin their careers in educational athletics.

But what knowledge do they bring into their first coaching jobs? Most if not all played at the high school level, and many played at the college level as well. Some have served as assistants or coached youth teams. But high school coaching comes with its own set of challenges requiring an advanced set of skills – skills that are passed on annually as part of the Michigan High School Athletic Association’s Coaches Advancement Program.

To assist in giving some of our new coaches a running start, we tapped into the knowledge of three of our Coaches Advancement Program instructors for advice they give those just starting out:

Jean LaClair began this fall 12th in MHSAA volleyball history with 861 wins since becoming a varsity head coach in 1987. She’s coached at Midland Dow, Pinconning and currently Bronson, where she’s also the athletic director and an assistant principal. She’s also served as an MHSAA official and contributed to the Women in Sports Leadership porgram. 

Ken Semelsberger is a recent inductee into the Michigan High School Football Coaches Hall of Fame and spent 33 years at Port Huron High School as a coach and athletic administrator. He also coached football at Detroit Servite and has led teams in basketball, softball and baseball. Semelsberger returned to the Port Huron sideline four seasons ago as the varsity’s line coach.

Penny Allen-Cook currently is an athletic consultant and in her fourth season coaching the Freeland varsity volleyball team. She also coached volleyball at Alma College, and is a former assistant commissioner of the Great Lakes Intercollegiate Athletic Conference. She served as an assistant athletic director at Alma College and director of compliance at Saginaw Valley State University.

All were asked the following questions during separate interviews. But not surprisingly, some of their answers were similar – especially those that emphasized dealing with parental pressures and why they as coaches continue to return to the sideline every year.

Many of their answers also segued well into each other, so we’ve blended them for one longer conversation filled with wisdom beneficial to new and veteran coaches alike.

What do you tell those who are interested in becoming high school coaches?

Semelsberger: “Basically, it’s one of the most fulfilling things you’ll ever do. And it’s also one of the hardest things you’ll ever do. I try to explain that it’s not just about going to practice and coaching kids today. That’s the easy part. It’s also preparing for practice, (gaining) the knowledge of what to do in certain situations from the game itself all the way to training procedures, injury procedures and liability issues. That’s all part of the coaching realm.”

LaClair: “My biggest concern with young coaches is them getting driven out by parents really early. You’ve got to have thick skin, and you’ve got to have great relationships with parents. You can’t be afraid to talk to parents.”

Allen-Cook: “Certainly to coach is an extremely rewarding thing to do. But you can’t get into it for the money. You get into it for the things that last for a lifetime. My first year I started coaching was back in 1986, and I’ve kept in touch with those kids. (Coaching) can’t be for money or wins and losses, but the differences you make in lives.”

Semelsberger: “Probably not until after the first year do you realize all that’s entailed in coaching. (Coaches) say, ‘Once I really got into and do it, after the first time, it was a lot more than I thought.’ They say, 'What can you tell me to help me?'”

How do you encourage coaches who have become frustrated with the profession?

Allen-Cook: “It’s easier to get discouraged nowadays more than it used to be, and a common thing that discourages is the parent involvement is at a different level than it ever was 20 years ago. The key is to remember, and it’s hard for young coaches who aren't parents, but you tell them to step back and imagine what it feels like if you were the parent.”

LaClair: “I do try to get all young coaches a mentor, someone to talk with. We all get frustrated; we all have to vent, and we need the right person to talk it through with and come up with alternative ways (of dealing with situations).”

Semelsberger: “The one thing I tell them is to remember that what’s most important out there is how they influence athletes. I want to see them doing positive things with our athletes, stressing grades and sportsmanship. I hired a hockey coach once, and I told him to clean up the program. I don’t care if you win; I want our grades to be good, community involvement, and the wins and losses will come. If you stay with it, hang in there, it will come.”

Allen-Cook: “If they approach things the right way, in as few years as four or five, if they stick it out, they’ll learn the positives outweigh the negatives. I’m always encouraging them to stick it out a few more years until they can figure out their true philosophy, why they want to coach.”

What specific situations do you tell new coaches to prepare for, and how?

LaClair: “For me as a coach, the parent/athlete meeting is mandatory. If a parent comes to me with a question during the year, I say, ‘Do you remember the parent/athlete meeting? We discussed that.’ It sets the tone and tells parents how proactive you are as a person, how organized and prepared you are.”

Semelsberger: “When you’re not coaching, when you’re sitting in the stands, the parents are friendly. But once you’re on the sideline, now you’re the coach, and that changes the dynamic of the relationship dramatically. I explain to (coaches) that my philosophy is I’m dealing with parents’ most precious item. You want to treat each one of those children like you’d want your kids to be treated. You don’t have to play everyone all the time, but treat (athletes) with respect, talk to them and let them know what’s going on, why a kid isn't playing, so the kid has an idea what’s going on.” 

Allen-Cook: “One of the best defenses is to be a student of whatever the game is they’re coaching so they can be seen as an expert all the time. Show it by going to clinics, reading up on things, and coming to practice with a true plan of what you’re doing every day. Parents are less likely to question if you know what you’re doing and they can see you’re a true student of the game and come every day prepared.”

LaClair: “Time management is critical. Especially for me, you need to have good practice plans, well thought out in advance so kids aren't standing around at all.”

Semelsberger: “Sometimes I tell (coaches) about reporters if the sport has a lot of reporters; always be positive, don’t be negative. ... (Also) I make sure they understand and follow the rules. Academics are the most important thing, so make sure every kid is eligible. And I tell them the most important people are secretaries and custodians. Get them on your side, and they’ll do anything for you.”

What advice do you offer coaches who also are balancing teaching or other jobs at the school?

LaClair: “Just over half of my (teachers are coaches), and that’s great. You can build a different type of relationship.”

Semelsberger: “Their number one job is being a teacher, and that’s always been the number one job. They can’t let the fact they coach take away from that. Classes are number one, and coaching comes after that.”

LaClair: “You have to think days and weeks ahead. I tell coaches who are also teachers that the weekends and a lot of Sundays are going to be for making lesson plans for the week, practice plans for the week. Then all they have to do is tweak them. Have a good plan and all you have to do is tweak, and you don’t have to do that for two hours on a Thursday night.”

Allen-Cook: “It’s a neat experience to be able to teach in other realms (like athletics). Unfortunately there are less and less teacher coaches.”

What keeps you coming back to coaching?

LaClair: “The kids. A lot of people think social media is an evil beast, and it can be. But what I love about it is I've been coaching a long time and I can keep up with former athletes all over the country, see baby pictures, things I wouldn't be able to do without social media.”

Allen-Cook: “I think once you’re a coach, you’re always a coach. It’s tough to get out of your blood. I enjoy the interaction with the young people. I’m an independent contractor now (Allen-Cook also has taught) so I have little interaction with student athletes anymore. It feels rewarding that in some way I’m having a positive impact.”

Semelsberger: “The kids, the athletes, just to watch them develop as human beings. We work hard with on our athletes being leaders in the (school) building; the first day of school our senior and junior football players were helping out the freshmen. If a kid was scared or something, trying to get where they needed to go, we had jerseys on and they knew if they saw a kid with a jersey on they could ask for help. To see those kids take on those roles ... I love watching the ninth graders come in as scared little kids and watch them leave as confident seniors going on to college or work or whatever they’ll do.”

PHOTOS: (Top) Penny Allen-Cook (second from left, back row) and her Freeland volleyball team celebrate last season's Class B District championship. (Click to see more from High School Sports Scene.) (Below) Bronson volleyball coach Jean LaClair speaks with some her players during one of her more than 1,000 games as a varsity head coach. (Photo courtesy of the Sturgis Journal.)

Shores Star Walker Continues Drive for Hoops Greatness as College Coach

By Scott DeCamp
Special for MHSAA.com

August 8, 2024

NORTON SHORES — Dribbling, passing, and shooting are prerequisites for basketball players, and Muskegon Mona Shores alumna Jordan Walker did them quite well.

Made In Michigan and Michigan Army National Guard logosBut for Walker, determination has been perhaps her most important trait.

It helped her win the Michigan Miss Basketball Award during her senior season in 2017 after suffering an ACL injury prior to her junior year with the Sailors. It’s also allowed her to continue an ascent in the basketball world.

Time-management habits and prioritization have been instilled in all three of Jarvis and Danielle Walker’s three children.

“There’s a special drive with these (Walker) kids,” said Brad Kurth, who was Jasmyn and Jordan Walker’s basketball coach at Mona Shores.

Jordan Walker earned two master’s degrees over six years of college while juggling the demands of being a Division I basketball player at Western Michigan University and University of Tennessee. The 25-year-old’s playing days appear to be finished, but she’s still pursuing her basketball dreams as an assistant coach at the D-I level. 

Walker spent the 2023-24 season as a first-year assistant at Mercer University. This March, Mercer head coach Susie Gardner announced her resignation, meaning Walker had to seek opportunities elsewhere.

In typical Walker fashion, she landed on her feet, and it didn’t take long. In May, she was hired as an assistant coach at Jacksonville University. Her responsibilities include player development with point guards, academics, community service, and housing.

“(The Mercer position) kind of fit exactly where I was at perfectly,” Walker said during a break while on the road recruiting for Jacksonville recently. “I was really thankful for that opportunity and thankful for my circle and my village thinking of me at that time and putting my name out there because it honestly was the perfect situation for me.

“At the Final Four, you meet people and you meet a lot of coaches and you network, you build relationships. There was one coach I saw on the road a ton throughout the year and I saw at the Final Four and he knew the situation. At that point, (Jacksonville) didn’t have any openings, and later on it opened up and they gave me a call. At that point, it was getting to the interview and what the position holds and what it would look like. Again, it was another situation that was perfect for where I was at in life and what I wanted to do and the path that I’m on, so it was another no-brainer for me to head to Jacksonville.”

At Mona Shores, the 5-foot-7 guard broke the school’s all-time scoring record — one that stood 22 years — with 1,365 points. During her Miss Basketball season, Walker averaged 22.1 points, 8.5 rebounds, and 5.5 assists per game.

At the collegiate level, Walker amassed more than 1,300 points, 700 rebounds, and 400 assists. In two seasons with WMU (she lost one season with another ACL injury), she started 54 of 64 games and averaged 11.8 points, 4.9 rebounds, 2.2 assists, and 1.8 steals. As a graduate transfer at Tennessee, she started 77 of 96 games and averaged 6.3 points, 4.1 rebounds, 3.0 assists, and 1.1 steals while helping the Lady Vols reach the NCAA Tournament three times.

Walker makes her move toward the basket during a game her senior season at Muskegon Mona Shores. According to Walker, the foundation for her success began in the home and in the Mona Shores school community.

“Honestly, my memories with Mona Shores I truly cherish because it’s such a special time, a special place. Playing high school ball, I tell people AAU and high school ball is some of the most fun times that you’ll have playing. Obviously, I enjoyed my college time as well — I did six years,” she quipped. “But I definitely enjoyed my time at Mona Shores. Just the people that were there because it was a truly special place. 

“Again, I talk about the village a lot because it does take that and (the) Mona Shores community, they really just poured into me and supported (me) and that’s something that I was always grateful for. Especially my head coach there, Brad Kurth. He did an amazing job with us and preparing us, not only for the games in high school but for the next level as well as far as player development and scouts and going over stuff like that so when I got to college, it wasn’t my first time seeing a scout, it wasn’t my first time doing a film study. Those things I always take with me.”

Of course, with the Walker family, it’s always been books before basketball.

While at Mona Shores, Jordan Walker served on the MHSAA’s Student Advisory Council and earned one of the prestigious MHSAA/Farm Bureau Insurance Scholar-Athlete Awards as a senior; only 32 honorees are selected annually. Walker earned her bachelor’s degree in political science and minor in communications from WMU in 2020, taking only three years. At Tennessee, she completed her first master’s degree in 2022 in business administration (MBA) with a concentration in entrepreneurship and innovation; she finished her second master’s degree in 2023 in the Agricultural Leadership, Education and Communications (ALEC) Department with a concentration on name, image, and likeness (NIL) and women’s leadership.

When Walker suffered the ACL injury at WMU, which sidelined her for a year, it allowed her to get ahead in the classroom. She had 19- and 20-credit semesters that year. In her third and final year at WMU, she was taking 21 credits in a semester.

“Academics in our house was nothing to play around with,” Walker said. “If you didn’t have your academics right — in the summer, if you didn’t finish your workbooks, if you didn’t read your books, you were not playing basketball. Academics were a big thing, and I thank my parents for that because they instilled that at a young age.

“It came down to time management, which kind of goes back to what I was saying about the foundation of your high school and what you do in high school and the habits that you form because that’s ultimately going to carry you throughout college. Of course, you can tweak it and gain new things, but I think Mona Shores did a great job of setting me up academically so that when I got to college, some of the courses that I took, I was able to comprehend at that level and take multiple classes and high-credit semesters and be able to graduate early, which led to me being able to get my (two) master’s (degrees).”

All three of the Walker siblings continue to achieve at a high level on and off the court.

Jasmyn Walker, the eldest of the siblings, was a first-team all-stater at Mona Shores and a Division I basketball player at Valparaiso and Western Michigan. She is in her first season as an assistant coach at George Washington University after previous stops at Purdue-Fort Wayne, Butler, Ferris State and Davenport.

Jordan Walker, middle, takes a photo with sister Jasmyn and brother Jarvis. Jarvis Walker II, the youngest of the siblings, was a first-team all-stater at Muskegon High School and is a graduate student playing basketball for Indiana University-Indianapolis after starting his collegiate career at Purdue-Fort Wayne.

The Walker siblings are each other’s biggest fans.

“I’m immensely proud of them,” Jasmyn Walker said. “Jordy and Jay have gone above and beyond to reach their goals. I’ve seen the work they’ve put in, the time invested, and sometimes the lows that come with chasing dreams. They’ve pushed themselves at every turn.”

Jarvis Walker II said that sister Jordan is somebody who will “figure it out no matter the circumstances.”

He believes that each stop along her journey has afforded her great experience and deeper knowledge that will benefit her not only in basketball but in life.

“Grind, grind, grind — she is one of the hardest-working people I know,” he said about his sister. “It has motivated me to be better in every aspect of life from school to basketball and day-to-day interactions and how I go about certain things.”

In many respects, Kurth feels like a proud papa to the Walkers as he’s coached Jasmyn and Jordan and has spent countless hours around the family.

“All three of the kids — I mean, Jarvis, Jordan, and Jasmyn — I could never be prouder of a group of kids,” Kurth said. “You talk about the full package: Basketball is one part, but every single one of them shows academic excellence, every single one of them shows extreme character. Those are things that are timeless. Basketball is a young person’s sport. Coaching you can do a long time, but your playing days are limited. I think I’ve seen a lot of kids sacrifice everything, including their character, including their academics, to do basketball and they shouldn’t. Character should be at the top. These three kids, it’s just matchless.”

Included in Jordan Walker’s long resume is her active participation in leadership programs such as “So You Want To Be a Coach” and “Above the Rim Summit.”

Walker aspires to be a collegiate head coach. She’s doing all she can to keep climbing that ladder.

With her second master’s degree specializing in NIL and that being such a large part of college athletics now, she appears to have a leg up on her competition.

“NIL can look like a bunch of different things, and I think that when choosing a school and what that looks like, make sure that outside of NIL it meets all of your expectations,” Walker said. “Money and brand deals and all of that may look enticing, but still don’t fall on your standards of what your program you want to have has. 

“It’s the academics, and if they have your major, and it’s the culture and it’s your relationships with your coaches and your teammates. Make those be your tops and NIL be a plus. I think that that’s the biggest thing.”

2024 Made In Michigan

August 6: MCC's Glover Fills Key Role as Athletic Trainer for Super Bowl Champions - Read
August 1: 
Lessons from Multi-Sport Experience Guide Person in Leading New Team - Read
July 30: After Successful 'Sequel,' Suttons Bay's Hursey Embarking on Next Chapter - Read
July 24: 
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 E-TC's Witt Bulldozing Path from Small Town to Football's Biggest Stage - Read

PHOTOS (Top) At left, Jordan Walker stands with her class on the Breslin Center floor during the 2017 MHSAA/Farm Bureau Scholar-Athlete Awards ceremony, and at right in 2023 after receiving her second master's degree from University of Tennessee. (Middle) Walker makes her move toward the basket during a game her senior season at Muskegon Mona Shores. (Below) Jordan Walker, middle, takes a photo with sister Jasmyn and brother Jarvis. (Graduation and family photos courtesy of the Walker family; Mona Shores basketball photo by Tim Reilly.)