Wise Words for Coaches New (and Old)

September 13, 2013

By Geoff Kimmerly
Second Half editor

Every fall brings a new beginning for those who live by the high school calendar. And among those experiencing a new start are first-year high school coaches eager to begin their careers in educational athletics.

But what knowledge do they bring into their first coaching jobs? Most if not all played at the high school level, and many played at the college level as well. Some have served as assistants or coached youth teams. But high school coaching comes with its own set of challenges requiring an advanced set of skills – skills that are passed on annually as part of the Michigan High School Athletic Association’s Coaches Advancement Program.

To assist in giving some of our new coaches a running start, we tapped into the knowledge of three of our Coaches Advancement Program instructors for advice they give those just starting out:

Jean LaClair began this fall 12th in MHSAA volleyball history with 861 wins since becoming a varsity head coach in 1987. She’s coached at Midland Dow, Pinconning and currently Bronson, where she’s also the athletic director and an assistant principal. She’s also served as an MHSAA official and contributed to the Women in Sports Leadership porgram. 

Ken Semelsberger is a recent inductee into the Michigan High School Football Coaches Hall of Fame and spent 33 years at Port Huron High School as a coach and athletic administrator. He also coached football at Detroit Servite and has led teams in basketball, softball and baseball. Semelsberger returned to the Port Huron sideline four seasons ago as the varsity’s line coach.

Penny Allen-Cook currently is an athletic consultant and in her fourth season coaching the Freeland varsity volleyball team. She also coached volleyball at Alma College, and is a former assistant commissioner of the Great Lakes Intercollegiate Athletic Conference. She served as an assistant athletic director at Alma College and director of compliance at Saginaw Valley State University.

All were asked the following questions during separate interviews. But not surprisingly, some of their answers were similar – especially those that emphasized dealing with parental pressures and why they as coaches continue to return to the sideline every year.

Many of their answers also segued well into each other, so we’ve blended them for one longer conversation filled with wisdom beneficial to new and veteran coaches alike.

What do you tell those who are interested in becoming high school coaches?

Semelsberger: “Basically, it’s one of the most fulfilling things you’ll ever do. And it’s also one of the hardest things you’ll ever do. I try to explain that it’s not just about going to practice and coaching kids today. That’s the easy part. It’s also preparing for practice, (gaining) the knowledge of what to do in certain situations from the game itself all the way to training procedures, injury procedures and liability issues. That’s all part of the coaching realm.”

LaClair: “My biggest concern with young coaches is them getting driven out by parents really early. You’ve got to have thick skin, and you’ve got to have great relationships with parents. You can’t be afraid to talk to parents.”

Allen-Cook: “Certainly to coach is an extremely rewarding thing to do. But you can’t get into it for the money. You get into it for the things that last for a lifetime. My first year I started coaching was back in 1986, and I’ve kept in touch with those kids. (Coaching) can’t be for money or wins and losses, but the differences you make in lives.”

Semelsberger: “Probably not until after the first year do you realize all that’s entailed in coaching. (Coaches) say, ‘Once I really got into and do it, after the first time, it was a lot more than I thought.’ They say, 'What can you tell me to help me?'”

How do you encourage coaches who have become frustrated with the profession?

Allen-Cook: “It’s easier to get discouraged nowadays more than it used to be, and a common thing that discourages is the parent involvement is at a different level than it ever was 20 years ago. The key is to remember, and it’s hard for young coaches who aren't parents, but you tell them to step back and imagine what it feels like if you were the parent.”

LaClair: “I do try to get all young coaches a mentor, someone to talk with. We all get frustrated; we all have to vent, and we need the right person to talk it through with and come up with alternative ways (of dealing with situations).”

Semelsberger: “The one thing I tell them is to remember that what’s most important out there is how they influence athletes. I want to see them doing positive things with our athletes, stressing grades and sportsmanship. I hired a hockey coach once, and I told him to clean up the program. I don’t care if you win; I want our grades to be good, community involvement, and the wins and losses will come. If you stay with it, hang in there, it will come.”

Allen-Cook: “If they approach things the right way, in as few years as four or five, if they stick it out, they’ll learn the positives outweigh the negatives. I’m always encouraging them to stick it out a few more years until they can figure out their true philosophy, why they want to coach.”

What specific situations do you tell new coaches to prepare for, and how?

LaClair: “For me as a coach, the parent/athlete meeting is mandatory. If a parent comes to me with a question during the year, I say, ‘Do you remember the parent/athlete meeting? We discussed that.’ It sets the tone and tells parents how proactive you are as a person, how organized and prepared you are.”

Semelsberger: “When you’re not coaching, when you’re sitting in the stands, the parents are friendly. But once you’re on the sideline, now you’re the coach, and that changes the dynamic of the relationship dramatically. I explain to (coaches) that my philosophy is I’m dealing with parents’ most precious item. You want to treat each one of those children like you’d want your kids to be treated. You don’t have to play everyone all the time, but treat (athletes) with respect, talk to them and let them know what’s going on, why a kid isn't playing, so the kid has an idea what’s going on.” 

Allen-Cook: “One of the best defenses is to be a student of whatever the game is they’re coaching so they can be seen as an expert all the time. Show it by going to clinics, reading up on things, and coming to practice with a true plan of what you’re doing every day. Parents are less likely to question if you know what you’re doing and they can see you’re a true student of the game and come every day prepared.”

LaClair: “Time management is critical. Especially for me, you need to have good practice plans, well thought out in advance so kids aren't standing around at all.”

Semelsberger: “Sometimes I tell (coaches) about reporters if the sport has a lot of reporters; always be positive, don’t be negative. ... (Also) I make sure they understand and follow the rules. Academics are the most important thing, so make sure every kid is eligible. And I tell them the most important people are secretaries and custodians. Get them on your side, and they’ll do anything for you.”

What advice do you offer coaches who also are balancing teaching or other jobs at the school?

LaClair: “Just over half of my (teachers are coaches), and that’s great. You can build a different type of relationship.”

Semelsberger: “Their number one job is being a teacher, and that’s always been the number one job. They can’t let the fact they coach take away from that. Classes are number one, and coaching comes after that.”

LaClair: “You have to think days and weeks ahead. I tell coaches who are also teachers that the weekends and a lot of Sundays are going to be for making lesson plans for the week, practice plans for the week. Then all they have to do is tweak them. Have a good plan and all you have to do is tweak, and you don’t have to do that for two hours on a Thursday night.”

Allen-Cook: “It’s a neat experience to be able to teach in other realms (like athletics). Unfortunately there are less and less teacher coaches.”

What keeps you coming back to coaching?

LaClair: “The kids. A lot of people think social media is an evil beast, and it can be. But what I love about it is I've been coaching a long time and I can keep up with former athletes all over the country, see baby pictures, things I wouldn't be able to do without social media.”

Allen-Cook: “I think once you’re a coach, you’re always a coach. It’s tough to get out of your blood. I enjoy the interaction with the young people. I’m an independent contractor now (Allen-Cook also has taught) so I have little interaction with student athletes anymore. It feels rewarding that in some way I’m having a positive impact.”

Semelsberger: “The kids, the athletes, just to watch them develop as human beings. We work hard with on our athletes being leaders in the (school) building; the first day of school our senior and junior football players were helping out the freshmen. If a kid was scared or something, trying to get where they needed to go, we had jerseys on and they knew if they saw a kid with a jersey on they could ask for help. To see those kids take on those roles ... I love watching the ninth graders come in as scared little kids and watch them leave as confident seniors going on to college or work or whatever they’ll do.”

PHOTOS: (Top) Penny Allen-Cook (second from left, back row) and her Freeland volleyball team celebrate last season's Class B District championship. (Click to see more from High School Sports Scene.) (Below) Bronson volleyball coach Jean LaClair speaks with some her players during one of her more than 1,000 games as a varsity head coach. (Photo courtesy of the Sturgis Journal.)

'Scott Hancock Court' Celebrates JV Coach's 50 Years Building Up Cheboygan Hoops

By Tom Spencer
Special for MHSAA.com

December 19, 2025

It’s been a remarkable season so far for the Cheboygan boys basketball players and coaches.

Northern Lower PeninsulaThe undefeated varsity Chiefs are looking ahead to the new calendar year and their next opponent, Northern Shores Conference rival Elk Rapids. They also have the District tournament they’ll be hosting in February in their sights.  

But Scott Hancock is already looking ahead to the classes of 2035, 2036, 2037 and 2038. And nobody can blame him.

Hancock, a 1976 graduate of Cheboygan, has no intentions of ending his coaching career soon. He’d like to make it long enough to coach his youngest grandson Lincoln Hancock, who is already playing youth basketball in Cheboygan.

And while the Chiefs are finding success this year with the foundation Hancock helped build, the veteran coach can’t help but dream about his youngest grandson playing at Cheboygan High School.

“As a kindergartner he’s in Saturday basketball, and he loves the game,” Hancock said. “God willing, I plan to be there for him.”

Hancock is his 50th season in Cheboygan program. He enjoyed the opportunity to coach his two sons Nick and Brian, both school record holders. He’s also enjoyed coaching his grandson, Landon Gahn, the Chiefs’ junior point guard. Gahn played junior varsity for Hancock his freshman year and moved up to the varsity his sophomore season.

All but two of Hancock’s season were spent as the JV coach. He took the varsity job on an interim basis when current Cheboygan varsity coach, Jason Friday, was playing for the Chiefs in the late 1990s. 

On Dec. 9, the Chiefs officially named their home court the Scott Hancock Court. His family was on hand as well as current and former Northern Michigan coaches.

Hancock’s JV team lost that night to Alpena in overtime. The score was 50-50 when the fourth quarter buzzer sounded.

“Looking back, we should have just called the game at the end of regulation,” Hancock admitted. “I got a bunch of great kids this year. and it was a tough loss because it was an overtime loss.”

The Hancock family takes a photo with Scott’s newly-added signature on the floor. From left: Landon Gahn, Brian Hancock, Olwyn Hancock, Scott Hancock, Marjean Hancock, Lincoln Hancock and Nick Hancock. It was the only loss the Chiefs’ JV team has encountered so far this year. But wins and losses are not the focus of Hancock’s level of the program.

“I don't get too carried away with the wins and losses — I know what I'm there for,” Hancock explained. “I'm there to teach the kids to get them ready for the varsity.”

Hancock is considered by many to be the best coach in Cheboygan history. No counter argument can be found among the current varsity players and their head coach.

“He's the best coach that I've ever had — no bias because he's my grandfather,” acknowledged Gahn, who was found cheering from the bench as the Chiefs secured the victory earlier this week at Kingsley. “He teaches everything about basketball, but he doesn't really preach as much as he demonstrates being a good person. Just looking at him and what he does every day, you can just tell he's the guy that's doing everything right, even though nobody's watching.”

Senior Carson Kiefer helped lead the way for Cheboygan's varsity at Kingsley. He scored 12 points, with two 3-pointers. Kiefer credits Hancock for helping him improve his confidence on the court.

“I think he cares more about the person individually outside of sports,” said Kiefer, who is averaging 16 points per game. “It's fitting that he's a JV basketball coach, helping build players’ skills and confidence.”

Kiefer’s twin brother, Andrew, singled out Hancock’s commitment to the school.

“He's not just a school figure,” said Andrew Kiefer, who is averaging just under 12 points per game. “He is not just the coach.  He is a community guy all-around.”

The Chiefs varsity is getting strong contributions from their juniors this season. Nolan Schley is averaging 12 points per game, and he’s second on the team in rebounding.  And Gavin Smith is leading the team in rebounds and assists, collecting almost 10 boards and four dishes per game.

The Kiefers, Smith and Schley are part of the reason Friday is not surprised by the 6-0 start and seeking a District title for the first time since 2015. The last time Cheboygan won a conference championship was 2020, playing in the Straits Area Conference during Friday’s first season as boys head coach after previously coaching the girls varsity.

Scott Hancock shakes hands with a Kingsley assistant coach.“We knew that our junior and senior classes had some talent in there,” Friday noted. “The boys really want to win a District championship, as well as a conference championship. The boys put a ton of time in the offseason to do everything they can to get over that hump and get both a conference and District championship.”

Cheboygan will host a Division 2 District tournament this season after falling 50-48 in last year’s Division 3 District Final – also at home. The Chiefs face a field including league foes Grayling, Kalkaska and Kingsley as well as Ogemaw Heights and Sault Ste. Marie. Cheboygan topped the Sault 67-43 earlier this year and will play a home-and-home series with Grayling in January.

For now, though, the Chiefs are thinking only about Elk Rapids. Cheboygan started 7-0 last year before falling to the Elks to start the new year.

“We're approaching 7-0 again, so having them coming up here on the schedule, we’re definitely going to be practicing a little harder and watching maybe a little more film and just preparing for the game more seriously,” Gahn said. “Coach Friday was saying last year that he can't remember the last time the team started off 8-0, and it was our eighth game that we lost to Elks. So we're hoping to beat them next time we play.”

The court naming did not come as a surprise to Hancock. He was informed in a meeting with Marty Mix, Cheboygan principal. He thought he had some papers to sign and was surprised his family was waiting in the office.

“He was completely shocked, and Coach Hancock doesn't like attention,” said Friday, who is also the school’s athletic director and was in the notification meeting. “Scott always likes to be in the background, and he handled it quite well.” 

And while his signature was placed on the court opening day this year, he points out the Hancock legacy started way before him.

“I'm more proud of the Hancock name on there more than the Scott part of it,” said Hancock, who also serves as the city’s as the parks and recreation director. “Believe me, my dad was a Chief through and through. He passed in 2006. I know he was there in spirit with us looking down.”

Tom SpencerTom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS (Top) Longtime Cheboygan boys basketball JV coach Scott Hancock sends a starter onto the floor during introductions before a game against Kingsley. (Middle) The Hancock family takes a photo with Scott’s newly-added signature on the floor. From left: Landon Gahn, Brian Hancock, Olwyn Hancock, Scott Hancock, Marjean Hancock, Lincoln Hancock and Nick Hancock. (Below) Scott Hancock shakes hands with a Kingsley assistant coach. (Family photo courtesy of Chris Murdick. Other photos by Tom Spencer.)