
Wise Words for Coaches New (and Old)
September 13, 2013
By Geoff Kimmerly
Second Half editor
Every fall brings a new beginning for those who live by the high school calendar. And among those experiencing a new start are first-year high school coaches eager to begin their careers in educational athletics.
But what knowledge do they bring into their first coaching jobs? Most if not all played at the high school level, and many played at the college level as well. Some have served as assistants or coached youth teams. But high school coaching comes with its own set of challenges requiring an advanced set of skills – skills that are passed on annually as part of the Michigan High School Athletic Association’s Coaches Advancement Program.
To assist in giving some of our new coaches a running start, we tapped into the knowledge of three of our Coaches Advancement Program instructors for advice they give those just starting out:
Jean LaClair began this fall 12th in MHSAA volleyball history with 861 wins since becoming a varsity head coach in 1987. She’s coached at Midland Dow, Pinconning and currently Bronson, where she’s also the athletic director and an assistant principal. She’s also served as an MHSAA official and contributed to the Women in Sports Leadership porgram.
Ken Semelsberger is a recent inductee into the Michigan High School Football Coaches Hall of Fame and spent 33 years at Port Huron High School as a coach and athletic administrator. He also coached football at Detroit Servite and has led teams in basketball, softball and baseball. Semelsberger returned to the Port Huron sideline four seasons ago as the varsity’s line coach.
Penny Allen-Cook currently is an athletic consultant and in her fourth season coaching the Freeland varsity volleyball team. She also coached volleyball at Alma College, and is a former assistant commissioner of the Great Lakes Intercollegiate Athletic Conference. She served as an assistant athletic director at Alma College and director of compliance at Saginaw Valley State University.
All were asked the following questions during separate interviews. But not surprisingly, some of their answers were similar – especially those that emphasized dealing with parental pressures and why they as coaches continue to return to the sideline every year.
Many of their answers also segued well into each other, so we’ve blended them for one longer conversation filled with wisdom beneficial to new and veteran coaches alike.
What do you tell those who are interested in becoming high school coaches?
Semelsberger: “Basically, it’s one of the most fulfilling things you’ll ever do. And it’s also one of the hardest things you’ll ever do. I try to explain that it’s not just about going to practice and coaching kids today. That’s the easy part. It’s also preparing for practice, (gaining) the knowledge of what to do in certain situations from the game itself all the way to training procedures, injury procedures and liability issues. That’s all part of the coaching realm.”
LaClair: “My biggest concern with young coaches is them getting driven out by parents really early. You’ve got to have thick skin, and you’ve got to have great relationships with parents. You can’t be afraid to talk to parents.”
Allen-Cook: “Certainly to coach is an extremely rewarding thing to do. But you can’t get into it for the money. You get into it for the things that last for a lifetime. My first year I started coaching was back in 1986, and I’ve kept in touch with those kids. (Coaching) can’t be for money or wins and losses, but the differences you make in lives.”
Semelsberger: “Probably not until after the first year do you realize all that’s entailed in coaching. (Coaches) say, ‘Once I really got into and do it, after the first time, it was a lot more than I thought.’ They say, 'What can you tell me to help me?'”
How do you encourage coaches who have become frustrated with the profession?
Allen-Cook: “It’s easier to get discouraged nowadays more than it used to be, and a common thing that discourages is the parent involvement is at a different level than it ever was 20 years ago. The key is to remember, and it’s hard for young coaches who aren't parents, but you tell them to step back and imagine what it feels like if you were the parent.”
LaClair: “I do try to get all young coaches a mentor, someone to talk with. We all get frustrated; we all have to vent, and we need the right person to talk it through with and come up with alternative ways (of dealing with situations).”
Semelsberger: “The one thing I tell them is to remember that what’s most important out there is how they influence athletes. I want to see them doing positive things with our athletes, stressing grades and sportsmanship. I hired a hockey coach once, and I told him to clean up the program. I don’t care if you win; I want our grades to be good, community involvement, and the wins and losses will come. If you stay with it, hang in there, it will come.”
Allen-Cook: “If they approach things the right way, in as few years as four or five, if they stick it out, they’ll learn the positives outweigh the negatives. I’m always encouraging them to stick it out a few more years until they can figure out their true philosophy, why they want to coach.”
What specific situations do you tell new coaches to prepare for, and how?
LaClair: “For me as a coach, the parent/athlete meeting is mandatory. If a parent comes to me with a question during the year, I say, ‘Do you remember the parent/athlete meeting? We discussed that.’ It sets the tone and tells parents how proactive you are as a person, how organized and prepared you are.”
Semelsberger: “When you’re not coaching, when you’re sitting in the stands, the parents are friendly. But once you’re on the sideline, now you’re the coach, and that changes the dynamic of the relationship dramatically. I explain to (coaches) that my philosophy is I’m dealing with parents’ most precious item. You want to treat each one of those children like you’d want your kids to be treated. You don’t have to play everyone all the time, but treat (athletes) with respect, talk to them and let them know what’s going on, why a kid isn't playing, so the kid has an idea what’s going on.”
Allen-Cook: “One of the best defenses is to be a student of whatever the game is they’re coaching so they can be seen as an expert all the time. Show it by going to clinics, reading up on things, and coming to practice with a true plan of what you’re doing every day. Parents are less likely to question if you know what you’re doing and they can see you’re a true student of the game and come every day prepared.”
LaClair: “Time management is critical. Especially for me, you need to have good practice plans, well thought out in advance so kids aren't standing around at all.”
Semelsberger: “Sometimes I tell (coaches) about reporters if the sport has a lot of reporters; always be positive, don’t be negative. ... (Also) I make sure they understand and follow the rules. Academics are the most important thing, so make sure every kid is eligible. And I tell them the most important people are secretaries and custodians. Get them on your side, and they’ll do anything for you.”
What advice do you offer coaches who also are balancing teaching or other jobs at the school?
LaClair: “Just over half of my (teachers are coaches), and that’s great. You can build a different type of relationship.”
Semelsberger: “Their number one job is being a teacher, and that’s always been the number one job. They can’t let the fact they coach take away from that. Classes are number one, and coaching comes after that.”
LaClair: “You have to think days and weeks ahead. I tell coaches who are also teachers that the weekends and a lot of Sundays are going to be for making lesson plans for the week, practice plans for the week. Then all they have to do is tweak them. Have a good plan and all you have to do is tweak, and you don’t have to do that for two hours on a Thursday night.”
Allen-Cook: “It’s a neat experience to be able to teach in other realms (like athletics). Unfortunately there are less and less teacher coaches.”
What keeps you coming back to coaching?
LaClair: “The kids. A lot of people think social media is an evil beast, and it can be. But what I love about it is I've been coaching a long time and I can keep up with former athletes all over the country, see baby pictures, things I wouldn't be able to do without social media.”
Allen-Cook: “I think once you’re a coach, you’re always a coach. It’s tough to get out of your blood. I enjoy the interaction with the young people. I’m an independent contractor now (Allen-Cook also has taught) so I have little interaction with student athletes anymore. It feels rewarding that in some way I’m having a positive impact.”
Semelsberger: “The kids, the athletes, just to watch them develop as human beings. We work hard with on our athletes being leaders in the (school) building; the first day of school our senior and junior football players were helping out the freshmen. If a kid was scared or something, trying to get where they needed to go, we had jerseys on and they knew if they saw a kid with a jersey on they could ask for help. To see those kids take on those roles ... I love watching the ninth graders come in as scared little kids and watch them leave as confident seniors going on to college or work or whatever they’ll do.”
PHOTOS: (Top) Penny Allen-Cook (second from left, back row) and her Freeland volleyball team celebrate last season's Class B District championship. (Click to see more from High School Sports Scene.) (Below) Bronson volleyball coach Jean LaClair speaks with some her players during one of her more than 1,000 games as a varsity head coach. (Photo courtesy of the Sturgis Journal.)

Competitive Fire Always Burning as Wayland's Ritz Climbs All-Time Coaching Wins List
By
Steve Vedder
Special for MHSAA.com
May 9, 2025
WAYLAND – Cheri Ritz will never have to be nudged out of coaching.
After more than 40 extraordinary years as a high school softball coach, when the moment to step aside finally comes, Ritz will recognize it's time to move along.
All she'll have to do is check the progress of her latest Wayland softball team.
That's the yardstick Ritz has for herself in determining how much longer she'll coach. When the program's phenomenal success starts to wane, Ritz said she will know it's time to retire.
Ritz entered this season 10th on the MHSAA's all-time wins list with a 1,037-275 record. But when numbers like 23 Ottawa-Kent Conference Gold titles, 34 District and Regional championships, five Semifinals appearances and Division 2 Finals titles in 2006 and 2015 become a distant memory, Ritz said she'll know it's time to hang up her green and white jersey.
"It means I don't think I'll be doing my job," she said. "It means I'm out and it's time for someone else to take over. If I ever get there, it means I'm not doing my job. It's like when I can't pitch batting practice, I'm done."
That time, however, seems a faint light on the horizon. Wayland has won 41 of its last 52 games over the last two seasons, four straight conference titles and 14 over the last 17 years.
Those type of numbers – and Ritz's desire to continue coaching – fall in line with what makes her tick as a coach: competition. Whether it’s a weekly pickleball game in Hudsonville or throwing a frisbee or playing ping pong at family gatherings, Ritz is in it to win. Period.
It's non-negotiable with her. If a score is kept, Ritz said there's only one side of the ledger to be on.
Still, when she's pressed, Ritz – who took over at Wayland after serving as head coach at Middleville Thornapple Kellogg from 1987-94 and also coached at East Grand Rapids – will admit she has probably changed from her first two years at Wayland when the team managed just a combined 29-34 record with fourth and fifth-place conference finishes. It wasn't until the third season when the team went 31-6, and 14-1 in the conference, that Ritz first tasted success.
While the competitive drive hasn't waned, Ritz does believe her coaching philosophy has been, well ... altered. Whether it's a love of teaching, growing relationships with other coaches, attending national and local conferences, running summer softball leagues and three annual clinics, offering optional Sunday hitting practices or trying to win games, Ritz still has a fire for all.
Winning is still priority No. 1, but her appreciation of what else softball means to her has only deepened over the years.
"As a coach I wanted to be successful, but I'm probably more transformational now," she said. "Do I say this will be my last year? Maybe. But I still like being a part of it all. I like molding players into a great team and better people."
The success at Wayland is no accident. Only three coaches ahead of her on the statewide all-time wins list have a higher winning percentage (.790) than Ritz. That comes from her not only having a pulse on what's happening in softball in the Wayland area, but also in the surrounding communities.
As director of middle school athletics, Ritz has a handle on upcoming talent. She also runs an offseason league in Moline, holds four-person workouts in the winter and conducts clinics in the spring, summer and fall. Combine that with a program that teaches fundamentals and it's no wonder only Hudsonville's Tom Vruggink (1,197) has won more games among West Michigan softball coaches.
"We work hard on fundamentals," said Ritz, who played softball at Michigan State from 1978-81. "(Teaching) is still fun for me, and being around like-minded people. I want the best for our program and the kids."
Like many successful coaches, it's tough to pin down Ritz on her favorite moments at Wayland. Her teams have won at least 30 games 20 times, including a trio of 40-win campaigns. There was her winningest season with a 42-2 mark in 2014. Then there are the 43 collegians she's coached, including five who went on to play at Michigan, Michigan State and Central Michigan.
But probably topping the list are the two championship teams – the 2006 team finished 41-3, and the 2015 title winner featured five future college ballplayers. Not only did both teams feature superior talent, both had to overcome substantial off-field difficulties. Ritz said it's a credit to the players that they played up to lofty expectations amid problems that could have wrecked many clubs.
Whether it's those two teams or others she's coached, Ritz, whose ambition includes writing a book on why coaches are successful, said the goal for Wayland players is clearly spelled out during her annual three-hour postseason banquet. Ritz said what constitutes the program's philosophy is clear to any prospective player or coach who has attended:
Any player on the roster can be expected to be pushed – and if that's not possible, they should consider alternative activities.
While that may be harder for parents to accept in today's society, Ritz said it's still the cornerstone of the Wildcats program.
"They know my philosophy and what I put in and what I expect from the kids," she said. "It is probably a lazier society today, so you have to push a little harder. But winning is fun."
Ritz said her philosophy of teaching fundamentals combined with her competitive drive and trying to do what's best for players was tested years ago when she was coaching tennis in the fall. She glanced at the nearby football field where a coach was screaming at a player over an apparent lack of effort. Ritz went home, researched how that program had recently fared, and saw less-than-mediocre numbers. The scene made Ritz reevaluate how she ran her own program.
"I see other coaches and talk like that isn't going to get it done," she said. "I am a coach watcher, and I didn't like what I saw."
Ritz said while high school athletics have changed over the years, her love of the game hasn't faltered. She's still flattered when an opposing coach praises her team not necessarily for how well it plays, but for the classy way players handle themselves. Ritz loves hearing stories about how former players have succeeded and what playing softball at Wayland meant to them.
Another reason why Ritz’ coaching conclusion doesn't seem close is how she approaches games versus practice. Ritz said she still gets the same thrill in talking about one of her past 40-win seasons versus a 2025 club that features nine of 11 players clubbing the ball over a 227-foot fence on the first day of outdoor practice.
"My love of the game is still the same," she said. "I still get excited about practices. I tell the girls I like to win practices and they like to win games."
PHOTOS (Top) Wayland softball coach Cheri Ritz works with Laney Wolf – also an all-state swimmer – on bunting during practice this spring. (Middle) Ritz shows off her first Division 2 title team. (Below) Ritz presents the championship trophy to her 2015 Finals winner. (Top and middle photos by Steve Vedder.)