Wise Words for Coaches New (and Old)
September 13, 2013
By Geoff Kimmerly
Second Half editor
Every fall brings a new beginning for those who live by the high school calendar. And among those experiencing a new start are first-year high school coaches eager to begin their careers in educational athletics.
But what knowledge do they bring into their first coaching jobs? Most if not all played at the high school level, and many played at the college level as well. Some have served as assistants or coached youth teams. But high school coaching comes with its own set of challenges requiring an advanced set of skills – skills that are passed on annually as part of the Michigan High School Athletic Association’s Coaches Advancement Program.
To assist in giving some of our new coaches a running start, we tapped into the knowledge of three of our Coaches Advancement Program instructors for advice they give those just starting out:
Jean LaClair began this fall 12th in MHSAA volleyball history with 861 wins since becoming a varsity head coach in 1987. She’s coached at Midland Dow, Pinconning and currently Bronson, where she’s also the athletic director and an assistant principal. She’s also served as an MHSAA official and contributed to the Women in Sports Leadership porgram.
Ken Semelsberger is a recent inductee into the Michigan High School Football Coaches Hall of Fame and spent 33 years at Port Huron High School as a coach and athletic administrator. He also coached football at Detroit Servite and has led teams in basketball, softball and baseball. Semelsberger returned to the Port Huron sideline four seasons ago as the varsity’s line coach.
Penny Allen-Cook currently is an athletic consultant and in her fourth season coaching the Freeland varsity volleyball team. She also coached volleyball at Alma College, and is a former assistant commissioner of the Great Lakes Intercollegiate Athletic Conference. She served as an assistant athletic director at Alma College and director of compliance at Saginaw Valley State University.
All were asked the following questions during separate interviews. But not surprisingly, some of their answers were similar – especially those that emphasized dealing with parental pressures and why they as coaches continue to return to the sideline every year.
Many of their answers also segued well into each other, so we’ve blended them for one longer conversation filled with wisdom beneficial to new and veteran coaches alike.
What do you tell those who are interested in becoming high school coaches?
Semelsberger: “Basically, it’s one of the most fulfilling things you’ll ever do. And it’s also one of the hardest things you’ll ever do. I try to explain that it’s not just about going to practice and coaching kids today. That’s the easy part. It’s also preparing for practice, (gaining) the knowledge of what to do in certain situations from the game itself all the way to training procedures, injury procedures and liability issues. That’s all part of the coaching realm.”
LaClair: “My biggest concern with young coaches is them getting driven out by parents really early. You’ve got to have thick skin, and you’ve got to have great relationships with parents. You can’t be afraid to talk to parents.”
Allen-Cook: “Certainly to coach is an extremely rewarding thing to do. But you can’t get into it for the money. You get into it for the things that last for a lifetime. My first year I started coaching was back in 1986, and I’ve kept in touch with those kids. (Coaching) can’t be for money or wins and losses, but the differences you make in lives.”
Semelsberger: “Probably not until after the first year do you realize all that’s entailed in coaching. (Coaches) say, ‘Once I really got into and do it, after the first time, it was a lot more than I thought.’ They say, 'What can you tell me to help me?'”
How do you encourage coaches who have become frustrated with the profession?
Allen-Cook: “It’s easier to get discouraged nowadays more than it used to be, and a common thing that discourages is the parent involvement is at a different level than it ever was 20 years ago. The key is to remember, and it’s hard for young coaches who aren't parents, but you tell them to step back and imagine what it feels like if you were the parent.”
LaClair: “I do try to get all young coaches a mentor, someone to talk with. We all get frustrated; we all have to vent, and we need the right person to talk it through with and come up with alternative ways (of dealing with situations).”
Semelsberger: “The one thing I tell them is to remember that what’s most important out there is how they influence athletes. I want to see them doing positive things with our athletes, stressing grades and sportsmanship. I hired a hockey coach once, and I told him to clean up the program. I don’t care if you win; I want our grades to be good, community involvement, and the wins and losses will come. If you stay with it, hang in there, it will come.”
Allen-Cook: “If they approach things the right way, in as few years as four or five, if they stick it out, they’ll learn the positives outweigh the negatives. I’m always encouraging them to stick it out a few more years until they can figure out their true philosophy, why they want to coach.”
What specific situations do you tell new coaches to prepare for, and how?
LaClair: “For me as a coach, the parent/athlete meeting is mandatory. If a parent comes to me with a question during the year, I say, ‘Do you remember the parent/athlete meeting? We discussed that.’ It sets the tone and tells parents how proactive you are as a person, how organized and prepared you are.”
Semelsberger: “When you’re not coaching, when you’re sitting in the stands, the parents are friendly. But once you’re on the sideline, now you’re the coach, and that changes the dynamic of the relationship dramatically. I explain to (coaches) that my philosophy is I’m dealing with parents’ most precious item. You want to treat each one of those children like you’d want your kids to be treated. You don’t have to play everyone all the time, but treat (athletes) with respect, talk to them and let them know what’s going on, why a kid isn't playing, so the kid has an idea what’s going on.”
Allen-Cook: “One of the best defenses is to be a student of whatever the game is they’re coaching so they can be seen as an expert all the time. Show it by going to clinics, reading up on things, and coming to practice with a true plan of what you’re doing every day. Parents are less likely to question if you know what you’re doing and they can see you’re a true student of the game and come every day prepared.”
LaClair: “Time management is critical. Especially for me, you need to have good practice plans, well thought out in advance so kids aren't standing around at all.”
Semelsberger: “Sometimes I tell (coaches) about reporters if the sport has a lot of reporters; always be positive, don’t be negative. ... (Also) I make sure they understand and follow the rules. Academics are the most important thing, so make sure every kid is eligible. And I tell them the most important people are secretaries and custodians. Get them on your side, and they’ll do anything for you.”
What advice do you offer coaches who also are balancing teaching or other jobs at the school?
LaClair: “Just over half of my (teachers are coaches), and that’s great. You can build a different type of relationship.”
Semelsberger: “Their number one job is being a teacher, and that’s always been the number one job. They can’t let the fact they coach take away from that. Classes are number one, and coaching comes after that.”
LaClair: “You have to think days and weeks ahead. I tell coaches who are also teachers that the weekends and a lot of Sundays are going to be for making lesson plans for the week, practice plans for the week. Then all they have to do is tweak them. Have a good plan and all you have to do is tweak, and you don’t have to do that for two hours on a Thursday night.”
Allen-Cook: “It’s a neat experience to be able to teach in other realms (like athletics). Unfortunately there are less and less teacher coaches.”
What keeps you coming back to coaching?
LaClair: “The kids. A lot of people think social media is an evil beast, and it can be. But what I love about it is I've been coaching a long time and I can keep up with former athletes all over the country, see baby pictures, things I wouldn't be able to do without social media.”
Allen-Cook: “I think once you’re a coach, you’re always a coach. It’s tough to get out of your blood. I enjoy the interaction with the young people. I’m an independent contractor now (Allen-Cook also has taught) so I have little interaction with student athletes anymore. It feels rewarding that in some way I’m having a positive impact.”
Semelsberger: “The kids, the athletes, just to watch them develop as human beings. We work hard with on our athletes being leaders in the (school) building; the first day of school our senior and junior football players were helping out the freshmen. If a kid was scared or something, trying to get where they needed to go, we had jerseys on and they knew if they saw a kid with a jersey on they could ask for help. To see those kids take on those roles ... I love watching the ninth graders come in as scared little kids and watch them leave as confident seniors going on to college or work or whatever they’ll do.”

PHOTOS: (Top) Penny Allen-Cook (second from left, back row) and her Freeland volleyball team celebrate last season's Class B District championship. (Click to see more from High School Sports Scene.) (Below) Bronson volleyball coach Jean LaClair speaks with some her players during one of her more than 1,000 games as a varsity head coach. (Photo courtesy of the Sturgis Journal.)
MHSA(Q&)A: Mendon football coach John Schwartz
February 2, 2012
John Schwartz didn’t really want the Mendon football head coaching job when a group of players convinced him to take it before the 1989 season. And his first contract started out on a napkin. The rest is history.
Mendon won its 11th MHSAA football championship this fall, downing Fowler 33-0 in the Division 8 Final, to tie for third-most football titles won by one program. Schwartz has coached in the program for all 11, including 10 as head coach, and his record of 236-39 gives him a winning percentage of .858, tops in the MHSAA record book. He recently was selected as this year’s recipient of the high school Duffy Daugherty Award, annually given for career contributions to the game. He follows recent winners Ralph Munger of Rockford and Herb Brogan of Jackson Lumen Christi.
His Mendon teams have had just one losing season. And although he retired a year ago after 36 teaching middle school science, and then fought off cancer over the summer, he has no plans to leave his post on the Hornets’ sideline.
How would you characterize your program?
I think we have very good coaches and I think the kids respect the coaches, and they know the coaches think more of them than just being football players. They care about them. We have their attention, and what we really try to do is form a team concept as soon as we can. We try to stay away from giving any one person too much recognition. We don't give out MVP awards at the end of the year. It's a program where we're all in it together: coaches, kids and community. We try to get the best out of the kids, give the kids the best shot we have at being the best we can be.
How does a small school continue to reload every season?
My first year there, the first thing I did as a head coach was I started the junior high program. I think that's where everything starts. We even have the younger kids called the rocket kids, and those coaches come in and talk about (football) terms so when kids move from one level to another there's no re-teaching. Everyone has an ego, coaches have egos, and they like to do some things differently. But we don't have that. They do what we do. We give them a lot of flexibility, but we have certain drills we want to run. By the time we get them, these kids are in tune with what we are doing. The summer program also is something I started my first year as head coach too. ... It means that during the season we can concentrate more on teaching than conditioning.
You went from 3-6 in 2006 to 12-0 in 2007. Explain how you bounced back.
The losing season we had, we didn't have a lot of kids, and our two best kids were hurt early in the season and couldn't play. We never did bounce back. Even in that season, we were ahead at halftime in all but one game. We just didn't have enough to come back and pull the game out, and we had some very tough games. It wasn't a good season, but I thought those kids played awfully hard for what we had. We got a lot of experience, and it paid off the following year.
Our JVs practice with the varsity. When I work with inside linebackers, I work with (grades) 9-12. Kids learn quicker from kids than from coaches, as far as I'm concerned. ... Football's really changed. It's become a lot more complex. I think we have to delegate more and more every year so we can stay with the changes. It's too much for one person. I remember my first three, four or five years it was just three of us at the varsity level. The other two, neither one taught at the school. We were pretty successful right off the bat, and we started getting more and more interest from people. Now 9-12 we have seven coaches, and we have three at the junior high, and all the coaches but two have played for me. They know what I expect, what I'm looking for, what I want. ... And they want to win. I'd be lost without those guys.
Are there certain seasons that have meant more than others?
The first year I took the job, in 1989, we went undefeated and won a state title. A lot of those kids are very good friends of mine yet, and they're pretty special to me. They were a big boost to my program. In the '95 year, my son was a sophomore on that state title team. I remember a lot about that team.
They all have something they did very well. They either threw the ball well or played great defense or had a big line. When I hear a year now, I think about those teams.
You grew up in a small town (Colon) and have taught and coached in a small town. Was that important for you to do?
I've never taught anywhere else. I never felt I really had a reason to leave. I've gone through at least six superintendents since I've been there. The fourth or fifth said to me, "The only thing that bothers me about Mendon is these people think an awful lot of winning. There are other things." He asked me, "How do you feel about it?" I said, if they didn't feel that way, I wouldn't be here.
Who was your biggest coaching influence?
I would say Morley (Fraser, Jr., under whom Schwartz was an assistant for three seasons). Years before I got there, Mendon was pretty good in the early 70s, and then in the mid 70s football wasn't very good. I was the JV coach the first year, and the second year after two games they brought me up to varsity. The best thing I did was I told them I would not take the head job, but I'll assist. I knew (Fraser) was the kind of person and personality we needed there. It wasn't necessarily all of his football knowledge, but his energy and excitement that he brought to the game.
You said during the Finals postgame press conference that you'd battled cancer during the summer. How did you come back, and did you ever think that might be time to step down?
Everything's fine. I had coaches that took over. At the same time that that happened, I was retiring. If you retire in Michigan, you can't be at the school for one month. So I couldn't be at summer weights all the way through June. So my coaches did all the summer weights. But I had no intention of stepping down. If something (bad) came down ... but once they said they got it, everything went as normal.
After a championship season, how do you ramp things back up for the next fall and a new group of players?
When we go to the playoffs, we take all the JVs unless there are couple who don't want to go. They experience that and get an extra five weeks of practice if we win a state title. And they're excited about it. They want to do that. They’ve' tasted it, and they want a part of that the next year. We remind them it's not what you did, it's what can you do for me now. ... This is your year.
We talk about winning state championships from day one. A lot of people say we shouldn't do that, but why not? Isn't that the ultimate goal? I can't imagine telling a team we think we could be 7-2 this year. We expect to be 9-0 every year. Of course, that's not going to happen. But at same time, I think the losses make you better the following week. We've won state titles where we haven't won the league title. ... You get better.
PHOTO: Mendon coach John Schwartz talks things over with his players during the Hornets' 21-14 win over Decatur in the 2002 Division 7 Final at the Pontiac Silverdome.
