Wise Words for Coaches New (and Old)
September 13, 2013
By Geoff Kimmerly
Second Half editor
Every fall brings a new beginning for those who live by the high school calendar. And among those experiencing a new start are first-year high school coaches eager to begin their careers in educational athletics.
But what knowledge do they bring into their first coaching jobs? Most if not all played at the high school level, and many played at the college level as well. Some have served as assistants or coached youth teams. But high school coaching comes with its own set of challenges requiring an advanced set of skills – skills that are passed on annually as part of the Michigan High School Athletic Association’s Coaches Advancement Program.
To assist in giving some of our new coaches a running start, we tapped into the knowledge of three of our Coaches Advancement Program instructors for advice they give those just starting out:
Jean LaClair began this fall 12th in MHSAA volleyball history with 861 wins since becoming a varsity head coach in 1987. She’s coached at Midland Dow, Pinconning and currently Bronson, where she’s also the athletic director and an assistant principal. She’s also served as an MHSAA official and contributed to the Women in Sports Leadership porgram.
Ken Semelsberger is a recent inductee into the Michigan High School Football Coaches Hall of Fame and spent 33 years at Port Huron High School as a coach and athletic administrator. He also coached football at Detroit Servite and has led teams in basketball, softball and baseball. Semelsberger returned to the Port Huron sideline four seasons ago as the varsity’s line coach.
Penny Allen-Cook currently is an athletic consultant and in her fourth season coaching the Freeland varsity volleyball team. She also coached volleyball at Alma College, and is a former assistant commissioner of the Great Lakes Intercollegiate Athletic Conference. She served as an assistant athletic director at Alma College and director of compliance at Saginaw Valley State University.
All were asked the following questions during separate interviews. But not surprisingly, some of their answers were similar – especially those that emphasized dealing with parental pressures and why they as coaches continue to return to the sideline every year.
Many of their answers also segued well into each other, so we’ve blended them for one longer conversation filled with wisdom beneficial to new and veteran coaches alike.
What do you tell those who are interested in becoming high school coaches?
Semelsberger: “Basically, it’s one of the most fulfilling things you’ll ever do. And it’s also one of the hardest things you’ll ever do. I try to explain that it’s not just about going to practice and coaching kids today. That’s the easy part. It’s also preparing for practice, (gaining) the knowledge of what to do in certain situations from the game itself all the way to training procedures, injury procedures and liability issues. That’s all part of the coaching realm.”
LaClair: “My biggest concern with young coaches is them getting driven out by parents really early. You’ve got to have thick skin, and you’ve got to have great relationships with parents. You can’t be afraid to talk to parents.”
Allen-Cook: “Certainly to coach is an extremely rewarding thing to do. But you can’t get into it for the money. You get into it for the things that last for a lifetime. My first year I started coaching was back in 1986, and I’ve kept in touch with those kids. (Coaching) can’t be for money or wins and losses, but the differences you make in lives.”
Semelsberger: “Probably not until after the first year do you realize all that’s entailed in coaching. (Coaches) say, ‘Once I really got into and do it, after the first time, it was a lot more than I thought.’ They say, 'What can you tell me to help me?'”
How do you encourage coaches who have become frustrated with the profession?
Allen-Cook: “It’s easier to get discouraged nowadays more than it used to be, and a common thing that discourages is the parent involvement is at a different level than it ever was 20 years ago. The key is to remember, and it’s hard for young coaches who aren't parents, but you tell them to step back and imagine what it feels like if you were the parent.”
LaClair: “I do try to get all young coaches a mentor, someone to talk with. We all get frustrated; we all have to vent, and we need the right person to talk it through with and come up with alternative ways (of dealing with situations).”
Semelsberger: “The one thing I tell them is to remember that what’s most important out there is how they influence athletes. I want to see them doing positive things with our athletes, stressing grades and sportsmanship. I hired a hockey coach once, and I told him to clean up the program. I don’t care if you win; I want our grades to be good, community involvement, and the wins and losses will come. If you stay with it, hang in there, it will come.”
Allen-Cook: “If they approach things the right way, in as few years as four or five, if they stick it out, they’ll learn the positives outweigh the negatives. I’m always encouraging them to stick it out a few more years until they can figure out their true philosophy, why they want to coach.”
What specific situations do you tell new coaches to prepare for, and how?
LaClair: “For me as a coach, the parent/athlete meeting is mandatory. If a parent comes to me with a question during the year, I say, ‘Do you remember the parent/athlete meeting? We discussed that.’ It sets the tone and tells parents how proactive you are as a person, how organized and prepared you are.”
Semelsberger: “When you’re not coaching, when you’re sitting in the stands, the parents are friendly. But once you’re on the sideline, now you’re the coach, and that changes the dynamic of the relationship dramatically. I explain to (coaches) that my philosophy is I’m dealing with parents’ most precious item. You want to treat each one of those children like you’d want your kids to be treated. You don’t have to play everyone all the time, but treat (athletes) with respect, talk to them and let them know what’s going on, why a kid isn't playing, so the kid has an idea what’s going on.”
Allen-Cook: “One of the best defenses is to be a student of whatever the game is they’re coaching so they can be seen as an expert all the time. Show it by going to clinics, reading up on things, and coming to practice with a true plan of what you’re doing every day. Parents are less likely to question if you know what you’re doing and they can see you’re a true student of the game and come every day prepared.”
LaClair: “Time management is critical. Especially for me, you need to have good practice plans, well thought out in advance so kids aren't standing around at all.”
Semelsberger: “Sometimes I tell (coaches) about reporters if the sport has a lot of reporters; always be positive, don’t be negative. ... (Also) I make sure they understand and follow the rules. Academics are the most important thing, so make sure every kid is eligible. And I tell them the most important people are secretaries and custodians. Get them on your side, and they’ll do anything for you.”
What advice do you offer coaches who also are balancing teaching or other jobs at the school?
LaClair: “Just over half of my (teachers are coaches), and that’s great. You can build a different type of relationship.”
Semelsberger: “Their number one job is being a teacher, and that’s always been the number one job. They can’t let the fact they coach take away from that. Classes are number one, and coaching comes after that.”
LaClair: “You have to think days and weeks ahead. I tell coaches who are also teachers that the weekends and a lot of Sundays are going to be for making lesson plans for the week, practice plans for the week. Then all they have to do is tweak them. Have a good plan and all you have to do is tweak, and you don’t have to do that for two hours on a Thursday night.”
Allen-Cook: “It’s a neat experience to be able to teach in other realms (like athletics). Unfortunately there are less and less teacher coaches.”
What keeps you coming back to coaching?
LaClair: “The kids. A lot of people think social media is an evil beast, and it can be. But what I love about it is I've been coaching a long time and I can keep up with former athletes all over the country, see baby pictures, things I wouldn't be able to do without social media.”
Allen-Cook: “I think once you’re a coach, you’re always a coach. It’s tough to get out of your blood. I enjoy the interaction with the young people. I’m an independent contractor now (Allen-Cook also has taught) so I have little interaction with student athletes anymore. It feels rewarding that in some way I’m having a positive impact.”
Semelsberger: “The kids, the athletes, just to watch them develop as human beings. We work hard with on our athletes being leaders in the (school) building; the first day of school our senior and junior football players were helping out the freshmen. If a kid was scared or something, trying to get where they needed to go, we had jerseys on and they knew if they saw a kid with a jersey on they could ask for help. To see those kids take on those roles ... I love watching the ninth graders come in as scared little kids and watch them leave as confident seniors going on to college or work or whatever they’ll do.”

PHOTOS: (Top) Penny Allen-Cook (second from left, back row) and her Freeland volleyball team celebrate last season's Class B District championship. (Click to see more from High School Sports Scene.) (Below) Bronson volleyball coach Jean LaClair speaks with some her players during one of her more than 1,000 games as a varsity head coach. (Photo courtesy of the Sturgis Journal.)
Niles' Arnold Remembered as Teacher & Leader, 'Doing Exactly What He was Meant To Do'
By
Scott Hassinger
Special for MHSAA.com
January 13, 2026
NILES – Throughout his 22-year career coaching varsity girls basketball at Niles High School, Jim Arnold required one thing from his players.
Just have fun.
"Jim always stressed to his players that the one thing he wanted them to do when on the floor was to just have fun playing the game," said George Brawley, who served 15 seasons as one of Arnold's assistant coaches at various levels.
Arnold, 81, died Dec. 9 following an extended illness.
But throughout his career, Arnold's teams did much more than just enjoy themselves. The Benton Harbor native built a highly-successful program at Niles, where he achieved an overall win-loss record of 360-139 from 1986-2008, with 19 winning seasons. Under Arnold's watch, the Vikings captured seven conference titles, 10 District championships – including nine straight from 1997-2005 – and five Regional crowns.
Among Arnold's other accomplishments were being named Class B Coach of The Year by The Associated Press in 1998 and receiving honorable mention in 1997, along with selection by the Basketball Coaches Association of Michigan as Region 5 Coach of the Year in 2002 and 2004. He was also named conference Coach of the Year seven times and received the Herb Quade Memorial Sportsmanship Award for the 2002-2003 season.
Arnold also coached Niles to back-to-back District championships in softball in 1993 and 1994.
As young athlete himself, Arnold excelled on the baseball diamond. A successful player while at Benton Harbor, he also played on Twin City American Legion teams and was known as a team captain and a coach on the field. Arnold later had an invitation to try out at the professional level with the Baltimore Orioles, but an injury ended his pursuit of that dream.
Arnold later played third base for Bargain Center, a slow-pitch softball team that won a regional championship and went on to play in the national title game in St. Louis, Mo.
His daughters Sonya and Allison were among the athletes that Arnold mentored during his coaching career. Sonya (Martinez), his oldest daughter, played for her father in eighth grade.
"He made the game fun, and you wanted to do your best because you didn't want to disappoint him. He poured his heart into each and every practice and game because preparation mattered to him. He demanded excellence, and every player became better because of his coaching ability," said Martinez, a 1986 Niles graduate.
Allison (Clay) his youngest daughter, played on the 1990 Niles varsity squad that finished 25-1, winning conference, District and Regional titles. She is a 1991 graduate.
"It was awesome playing for my dad. Some of my best memories in my life were during that time,” Clay said. “He had high standards and inspired others to be the best version of themselves. He put his heart and soul into what he did, and I had a front-row seat to that."
Linda Arnold has fond memories as a coach's wife.
"I loved watching my husband coach because of the joy it brought him. His passion, intensity and the love he had for his players was genuine,” she said. “It was more than a game. It was more about developing players in the area of discipline, teamwork and giving your all. Even in the busiest part of the season, he always made me feel like a priority. I didn't just watch a coach. I watched a man doing exactly what he was meant to do.
"My husband coached with passion, but he loved his family with intention. My girls would go to his practices and we all attended his games, and we had the team over for team dinners. His players were a part of our extended family. He made sure we felt a part. He was the best coach in the world, and he was mine."
Jim Arnold was highly respected by his coaching peers. He was kind and treated everyone with dignity. The community of Niles knew what he stood for and they knew his standards were high. He was admired for his preparation and understanding of the game as well as his commitment to doing things the right way. He was strict but fair and treated everyone the same, whether you were the star player or last one off the bench, Martinez explained.
"Developing his players' character was far more important to him than winning," she said. "Dad lived what he taught. He modeled humility, hard work and lived a life of integrity. He made people better by being a part of their lives."
When Jim Arnold first began his junior high teaching career in Niles, he also coached the boys junior high basketball team. There were no girls basketball teams at the time, so a girl tried out for the boys team. She was good enough to make the team, so Arnold kept her. The following school year, the principal asked Arnold to organize a girls team – and the rest was history.
Former Niles varsity girls basketball coach Jessica Johnson, a teammate of Clay’s, recalls the experience of playing for Coach Arnold.
"Coach Arnold taught us discipline, resilience and always required 110 percent effort from you. He would instill confidence in you while still holding you accountable," said Johnson, now an assistant women’s basketball coach at Southwestern Michigan College.
Johnson recalls Arnold's use of comic strips as a teaching tool to help his players improve upon their mistakes.
"If you had a game where you didn't shoot very well or took questionable shots, he would place pictures of bricks in the gym the day following the game," Johnson said.
"Coach Arnold went out of his way to build that relationship and trust with his players. He gave us lessons that extended way beyond the court that made us better people."
Mark Haase, a Niles alumnus and the current Vikings head varsity boys basketball coach, also had the privilege of playing for Arnold.
"I played freshman basketball for Coach Arnold. It was one of the most disciplined and well-conditioned teams I ever played on. He ran a tight ship, but it was done out of love and concern for his players. He has a great family and is a Niles legend," Haase said.
Niles athletic director Matt Brawley referred to Arnold as an amazing teacher, coach and individual in the school and community.
"Coach Arnold would never ask you to do anything he wouldn't do. He was very structured and expected a lot out of his players, and he got results without excuses,” Brawley said. “He was a true leader of Niles athletics. He was an unbelievably kind and humble individual.”
Scott Hassinger is a contributing sportswriter for Leader Publications and previously served as the sports editor for the Three Rivers Commercial-News from 1994-2022. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTOS (Top) Jim Arnold poses for a photo with his granddaughters following a Niles girls basketball game. (Middle) Arnold signals for a timeout. (Below) Linda and Jim Arnold, seated (middle) take a photo with their daughters and their families. (Photos courtesy of the Niles athletic department and Arnold family.)