WISL Honoree Leads by Making Connections
By
Geoff Kimmerly
MHSAA.com senior editor
January 29, 2020
Nikki Norris received her life’s education from professional educators. Her father Howes Smith served as an assistant principal and then principal at Ithaca High School, and her mother Maple was a teacher. Howes’ mom also taught.
Their influence and example certainly rubbed off on Nikki and her siblings. Norris has worked in education for more than 30 years, while her sister is a school guidance counselor and their brother a college professor.
In fact, Norris has impacted educational athletics in nearly every role possible as a teacher and athletic director at multiple schools, coach at various levels and game official. She is in her second year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010.
She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity from 1999-2002 and 2006-09, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Before and between her volleyball coaching stints, Norris also has served as an MHSAA registered volleyball official for a total of 12 years.
Norris’ many and continuing contributions will be celebrated Sunday, Feb. 2, when she receives the Michigan High School Athletic Association’s 33rd Women In Sports Leadership Award during the WISL Banquet at the Crowne Plaza Lansing West.
“I try to connect with all students, athletes or not, because there are so many kids who just need a connection," Norris said. "And if we can find it through sports, or through clubs, or teaching – I do look at them all as my own children, to a certain extent. We used to say in Corunna, 'They're all our kids.' And I want them to be successful in whatever it is they want. And if I can help them, that's what I'm there for.
“So many people did it for me. Coming from a family of educators, and my dad an administrator, I knew what that entailed as far as how they get into your heart. I want to do that for kids.”
Each year, the MHSAA Representative Council considers the achievements of women coaches, officials and athletic administrators affiliated with the MHSAA who show exemplary leadership capabilities and positive contributions to athletics.
Those who wrote letters recommending Norris for this year’s WISL Award especially noted that personal impact she has on students, staff and colleagues.
Fowlerville athletic director Brian Osborn – one of her former coaches – wrote of how Norris goes above and beyond to care for and connect with her student-athletes. Owosso athletic director Dallas Lintner wrote of Norris’ dedication to children’s safety and educational values. Fenton athletic director Mike Bakker noted how fortunate her students are that Norris made the decision to leave coaching for administration, where she can have an even larger impact.
“Someone asked me once, why do you want to be an athletic director? Well, I can go from impacting 100 kids a day, at that time (as a coach and teacher), to maybe 600 kids a day, to now 1,200 kids a day (at East Lansing),” Norris said, then quipping, “Well, maybe (not all) 1,200 every day.”
But she does continue to lead on wide-ranging levels, both at her much larger school and beyond.
While at Corunna, Norris served as master scheduler and part of the constitution committee for the Genesee Area Conference. Her schools have hosted various MHSAA Tournament events in multiple sports, in addition to local invitationals and conference meets. She’s served on every type of MHSAA Committee, providing input on a variety of sports, site selection, officials selection and the Scholar-Athlete Award. She also annually volunteers as a tournament administrator at the MHSAA’s Volleyball Finals in November and Baseball/Softball/Girls Soccer Finals in June.
A certified Red Cross instructor, Norris has provided CPR/AED training to coaches, bus drivers and staff members. Corunna in multiple years received the state’s HEARTSafe School designation recognizing preparedness to respond to cardiac emergencies.
As a member of the Michigan Interscholastic Athletic Administrators Association (MIAAA), she has facilitated sessions and presented at its conferences and served on the newsletter committee.
She was named the MIAAA’s Region 7 “Athletic Director of the Year” in 2016. She also has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA).
“Nikki is one of the most genuine, caring and hard-working people I’ve ever met in athletics,” MHSAA Executive Director Mark Uyl said. “She has worked extremely hard in both Corunna and East Lansing to develop a first-class program that produced high-character people. Nikki is truly a role model to everyone in the world of athletic administration.”
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology with a minor in exercise health science from Alma College – where she also competed as a runner and thrower in track & field – and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
Norris lives in Bancroft and is the mother to two daughters, Meredith and Elizabeth Norris. Neither is planning to go into education – but sports is a big part of both their current lives and likely futures, and no doubt the impact of growing up in a sports family has played a significant part. (Their dad, Dr. Robert Norris, played basketball at Alma College and serves as physician for the MSU hockey, volleyball and baseball programs and Lansing Lugnuts.)
Meredith was named the state’s Miss Volleyball Award winner in 2017 as a senior at Corunna and plays currently at Michigan State. Elizabeth is a senior at Corunna and was a finalist for the same award this past fall, and will continue her academic and volleyball careers at University of North Dakota. Meredith is majoring in kinesiology, and Elizabeth is planning on orthopedic surgery.
“I look at the names that are on the (WISL Award) list, and there are so many deserving women who over my career I've looked up to and aspired to be like when I 'grow up,'" Norris said. "So to even be considered in that group is amazing, humbling. It's an honor."
Past recipients of the Women In Sports Leadership Award
1990 – Carol Seavoy, L’Anse
1991 – Diane Laffey, Harper Woods
1992 – Patricia Ashby, Scotts
1993 – Jo Lake, Grosse Pointe
1994 – Brenda Gatlin, Detroit
1995 – Jane Bennett, Ann Arbor
1996 – Cheryl Amos-Helmicki, Huntington Woods
1997 – Delores L. Elswick, Detroit
1998 – Karen S. Leinaar, Delton
1999 – Kathy McGee, Flint
2000 – Pat Richardson, Grass Lake
2001 – Suzanne Martin, East Lansing
2002 – Susan Barthold, Kentwood
2003 – Nancy Clark, Flint
2004 – Kathy Vruggink Westdorp, Grand Rapids
2005 – Barbara Redding, Capac
2006 – Melanie Miller, Lansing
2007 – Jan Sander, Warren Woods
2008 – Jane Bos, Grand Rapids
2009 – Gail Ganakas, Flint; Deb VanKuiken, Holly
2010 – Gina Mazzolini, Lansing
2011 – Ellen Pugh, West Branch; Patti Tibaldi, Traverse City
2012 – Janet Gillette, Comstock Park
2013 – Barbara Beckett, Traverse City
2014 – Teri Reyburn, DeWitt
2015 – Jean LaClair, Bronson
2016 – Betty Wroubel, Pontiac
2017 – Dottie Davis, Ann Arbor
2018 – Meg Seng, Ann Arbor
2019 – Kris Isom, Adrian
PHOTOS: (Top) East Lansing athletic director Nikki Norris confers with Grand Ledge athletic director Steve Baker during a 2018 football game. (Middle) Norris with daughters Elizabeth, left, and Meredith, after Nikki presented the Cavaliers with a District championship trophy won in 2016. (Top photo courtesy of the Lansing State Journal; middle photo courtesy of Nikki Norris.)
In 'Turn & Burn,' Kent III Gives Voice Again to Father's Life Lessons, Coaching Wisdom
By
Geoff Kimmerly
MHSAA.com senior editor
August 29, 2025
As his son, his player and during their time coaching together, Warren Kent III was front row for the words of wisdom often shared by his father Warren Kent Jr., who coached a multitude of sports at seven schools over more than three decades.
But as the years have rolled on after his father’s death in 2017, Kent III began to realize something most disheartening – he’d forgotten the sound of his dad’s voice.
In an attempt to regain that memory, Kent III has given us all an opportunity to listen.
His book – “Turn & Burn” – is the story of a son growing to love baseball under the tutelage of his father, a teacher and coach of the local varsity. The seeds for that love of the game are planted during the summer of 1984 – coinciding with the Detroit Tigers’ most recent World Series championship season.
Technically, the story is fiction. But it’s set in Fulton Township, which lies just west of US-127 between St. Johns and Ithaca, where Kent Jr. was indeed a coach and Kent III grew up and attended Fulton High School. And all of the information on the Tigers’ historic run that season – including game-by-game synopses of all 162 plus eight in the playoffs – is true as well and easily will connect with fans who, like Kent III, grew up during that unforgettable summer.
“That was my thing. I wanted people to get the feelings I had with the ’84 Tigers and sharing that with my dad as I was growing up,” he said. “My outlet is writing, so this is really a catharsis, just to get this out there, to let other people know the love of the Tigers but more the love of my father and things we went through together.”
Kent III was five months old when the Tigers won their 1968 World Series championship, but 16 in 1984. He said his book is about 70 percent factual, but even the imagined is rooted in reality.
The main character in “Turn & Burn” – EJ – is 12 years old because that seemed a more reasonable age to fall in love with the sport, and by 16 Kent III was well into his baseball fandom. The father in the book is a teacher and coach. Kent Jr. was a special education teacher for more than four decades and his son’s baseball coach at Fulton High School but just for freshman year before moving into the stands for the remainder of Kent III’s four-year varsity career.
Kent III began coaching baseball himself when he was 18 and served as North Muskegon’s varsity coach for 15 years, including 11 with Kent Jr. as his assistant. At one point in “Turn & Burn” players write EJ’s dad’s initials on their hands because he had been hospitalized after a heart attack; North Muskegon players did the same when Kent Jr. had a heart attack prior to a Pre-District game in 2005.
“Some of it’s been changed. Some of it’s been realistic,” Kent III said. “(But the dad) is definitely my dad’s voice.
“I put him in charge of the outfielders at North Muskegon, and that was his one motto – ‘Turn and burn.’ The kids could probably tell you that over and over, (that’s) the one thing Coach Kent would always say.”
A source of many of the fatherly pearls of wisdom found in “Turn & Burn” came from a journal-style “father’s legacy” book Kent III had purchased for his dad years before and asked him to fill out. Kent Jr. passed those on not only to his children but during a coaching run that took him to Hudsonville, Ashley, Fulton, Vestaburg, Blanchard Montabella and Greenville, where notably he led the football program to its first playoff appearance in 2000.
Writing has long been a love for Kent III, who taught English and journalism for 32 years – and served as a yearbook advisor for three decades – while at Battle Creek Central and then the final 27 years at Muskegon Mona Shores. Prior to becoming a teacher, Kent III was “Journalist of the Year” at Ferris State while sports editor of the student newspaper and then moved on to study and serve as sports editor of the paper at Michigan State.
He has written for the Big Rapids Pioneer, Lansing State Journal and Battle Creek Enquirer, among others over the years, and after retiring from teaching at Mona Shores this spring took a position with Walsworth Yearbooks helping schools all over the state with their yearbook programs.
Kent III also is in his 34th year as an MHSAA registered official. He wrote a piece once for Referee Magazine about his experience officiating the 2011 Class D Girls Basketball Final at Breslin Center, home of his beloved Spartans. He’s more recently officiated Basketball Semifinals at Breslin during the 2023 and 2024 seasons and has returned to the baseball diamond as an umpire as well after umping baseball and softball earlier in his career.
Writing a book came to Kent III during the COVID-19 pandemic, as he like many searched for something to occupy spare time. “Turn & Burn” is available exclusively via Amazon; click for details.
The venture was never about making money, but he’s sold 152 books – well above his goal of 100. And while Kent III still has not come across any recordings or voicemails of his father’s voice, “Turn & Burn” has given him a chance to hear Kent Jr.’s words once again.
“The sound, no. But the things and the ways he would say them, yes,” Kent III said. “Everybody else says they can picture his voice. I think it’s because, I’m assuming being his son, my voice probably sounds familiar to his to other people, but I can hear the things he’s saying. And in that book, the way he’s saying them.”
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PHOTOS (Top) At left, Warren Kent III sits in the front row of a team photo as manager for dad Warren Kent Jr.'s 1979 Fulton baseball team; Kent Jr. is sitting far left of second row from bottom. At right, Kent III today. (Middle) "Turn & Burn" is Kent III's first published book. (Below) The Kents anchor a photo with North Muskegon players and their District championship trophy in 2009. (Photos provided by Warren Kent III.)