WISL Honoree Leads by Making Connections
By
Geoff Kimmerly
MHSAA.com senior editor
January 29, 2020
Nikki Norris received her life’s education from professional educators. Her father Howes Smith served as an assistant principal and then principal at Ithaca High School, and her mother Maple was a teacher. Howes’ mom also taught.
Their influence and example certainly rubbed off on Nikki and her siblings. Norris has worked in education for more than 30 years, while her sister is a school guidance counselor and their brother a college professor.
In fact, Norris has impacted educational athletics in nearly every role possible as a teacher and athletic director at multiple schools, coach at various levels and game official. She is in her second year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010.
She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity from 1999-2002 and 2006-09, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Before and between her volleyball coaching stints, Norris also has served as an MHSAA registered volleyball official for a total of 12 years.
Norris’ many and continuing contributions will be celebrated Sunday, Feb. 2, when she receives the Michigan High School Athletic Association’s 33rd Women In Sports Leadership Award during the WISL Banquet at the Crowne Plaza Lansing West.
“I try to connect with all students, athletes or not, because there are so many kids who just need a connection," Norris said. "And if we can find it through sports, or through clubs, or teaching – I do look at them all as my own children, to a certain extent. We used to say in Corunna, 'They're all our kids.' And I want them to be successful in whatever it is they want. And if I can help them, that's what I'm there for.
“So many people did it for me. Coming from a family of educators, and my dad an administrator, I knew what that entailed as far as how they get into your heart. I want to do that for kids.”
Each year, the MHSAA Representative Council considers the achievements of women coaches, officials and athletic administrators affiliated with the MHSAA who show exemplary leadership capabilities and positive contributions to athletics.
Those who wrote letters recommending Norris for this year’s WISL Award especially noted that personal impact she has on students, staff and colleagues.
Fowlerville athletic director Brian Osborn – one of her former coaches – wrote of how Norris goes above and beyond to care for and connect with her student-athletes. Owosso athletic director Dallas Lintner wrote of Norris’ dedication to children’s safety and educational values. Fenton athletic director Mike Bakker noted how fortunate her students are that Norris made the decision to leave coaching for administration, where she can have an even larger impact.
“Someone asked me once, why do you want to be an athletic director? Well, I can go from impacting 100 kids a day, at that time (as a coach and teacher), to maybe 600 kids a day, to now 1,200 kids a day (at East Lansing),” Norris said, then quipping, “Well, maybe (not all) 1,200 every day.”
But she does continue to lead on wide-ranging levels, both at her much larger school and beyond.
While at Corunna, Norris served as master scheduler and part of the constitution committee for the Genesee Area Conference. Her schools have hosted various MHSAA Tournament events in multiple sports, in addition to local invitationals and conference meets. She’s served on every type of MHSAA Committee, providing input on a variety of sports, site selection, officials selection and the Scholar-Athlete Award. She also annually volunteers as a tournament administrator at the MHSAA’s Volleyball Finals in November and Baseball/Softball/Girls Soccer Finals in June.
A certified Red Cross instructor, Norris has provided CPR/AED training to coaches, bus drivers and staff members. Corunna in multiple years received the state’s HEARTSafe School designation recognizing preparedness to respond to cardiac emergencies.
As a member of the Michigan Interscholastic Athletic Administrators Association (MIAAA), she has facilitated sessions and presented at its conferences and served on the newsletter committee.
She was named the MIAAA’s Region 7 “Athletic Director of the Year” in 2016. She also has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA).
“Nikki is one of the most genuine, caring and hard-working people I’ve ever met in athletics,” MHSAA Executive Director Mark Uyl said. “She has worked extremely hard in both Corunna and East Lansing to develop a first-class program that produced high-character people. Nikki is truly a role model to everyone in the world of athletic administration.”
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology with a minor in exercise health science from Alma College – where she also competed as a runner and thrower in track & field – and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
Norris lives in Bancroft and is the mother to two daughters, Meredith and Elizabeth Norris. Neither is planning to go into education – but sports is a big part of both their current lives and likely futures, and no doubt the impact of growing up in a sports family has played a significant part. (Their dad, Dr. Robert Norris, played basketball at Alma College and serves as physician for the MSU hockey, volleyball and baseball programs and Lansing Lugnuts.)
Meredith was named the state’s Miss Volleyball Award winner in 2017 as a senior at Corunna and plays currently at Michigan State. Elizabeth is a senior at Corunna and was a finalist for the same award this past fall, and will continue her academic and volleyball careers at University of North Dakota. Meredith is majoring in kinesiology, and Elizabeth is planning on orthopedic surgery.
“I look at the names that are on the (WISL Award) list, and there are so many deserving women who over my career I've looked up to and aspired to be like when I 'grow up,'" Norris said. "So to even be considered in that group is amazing, humbling. It's an honor."
Past recipients of the Women In Sports Leadership Award
1990 – Carol Seavoy, L’Anse
1991 – Diane Laffey, Harper Woods
1992 – Patricia Ashby, Scotts
1993 – Jo Lake, Grosse Pointe
1994 – Brenda Gatlin, Detroit
1995 – Jane Bennett, Ann Arbor
1996 – Cheryl Amos-Helmicki, Huntington Woods
1997 – Delores L. Elswick, Detroit
1998 – Karen S. Leinaar, Delton
1999 – Kathy McGee, Flint
2000 – Pat Richardson, Grass Lake
2001 – Suzanne Martin, East Lansing
2002 – Susan Barthold, Kentwood
2003 – Nancy Clark, Flint
2004 – Kathy Vruggink Westdorp, Grand Rapids
2005 – Barbara Redding, Capac
2006 – Melanie Miller, Lansing
2007 – Jan Sander, Warren Woods
2008 – Jane Bos, Grand Rapids
2009 – Gail Ganakas, Flint; Deb VanKuiken, Holly
2010 – Gina Mazzolini, Lansing
2011 – Ellen Pugh, West Branch; Patti Tibaldi, Traverse City
2012 – Janet Gillette, Comstock Park
2013 – Barbara Beckett, Traverse City
2014 – Teri Reyburn, DeWitt
2015 – Jean LaClair, Bronson
2016 – Betty Wroubel, Pontiac
2017 – Dottie Davis, Ann Arbor
2018 – Meg Seng, Ann Arbor
2019 – Kris Isom, Adrian
PHOTOS: (Top) East Lansing athletic director Nikki Norris confers with Grand Ledge athletic director Steve Baker during a 2018 football game. (Middle) Norris with daughters Elizabeth, left, and Meredith, after Nikki presented the Cavaliers with a District championship trophy won in 2016. (Top photo courtesy of the Lansing State Journal; middle photo courtesy of Nikki Norris.)
Soodsma Reaches 700 Boys Hoops Coaching Wins as Unity Launches Another Title Pursuit
By
Dean Holzwarth
Special for MHSAA.com
February 26, 2026
HUDSONVILLE – Hudsonville Unity Christian boys basketball coach Scott Soodsma has been a fixture on the sidelines for more than 40 years.
And while he’s known as a man of faith, a fierce competitor and a coach who pours everything he has into his players, he’s most commonly known as the coach with the blue towel.
“I’ve had the same blue towel for 34 years at Unity, and it’s had holes in it and been sewed up a few times,” the 66-year-old Soodsma said. “It’s been around for a long time.”
The blue towel has been with Soodsma at every game, except for the first game this season against Grandville Calvin Christian.
“I had no idea where it was,” said Soodsma, who retired from teaching last year. “I stuck it in an old diaper bag and thought I would remember that I put it in there, but I didn’t. Luckily, my wife found it. I’ve never not had it except for that first game this year.”
The comfort of having a towel with him during games started during his first season (1983-84) at James Valley Christian, located in Huron, South Dakota.
It has been a lasting presence ever since, although the colors have changed.
“I had a pink towel when I coached girls at Unity, a yellow one at James Valley, and a maroon towel at McBain Northern Michigan Christian,” he said. “I don’t know, it’s just something I started having with me and I’ve had my wife run home from games when I've already been there and forgot it.
“I've sent her back home to get it because I didn’t want to coach without it. It’s been the thing I've been known for, for a long time.”
Soodsma had it with him when he earned his 700th career win as a boys coach in a 69-28 victory over Zeeland West on Feb. 12.
He currently is fifth on the list of winningest coaches in MHSAA boys basketball history with a 688-258 record coaching at Northern Michigan Christian and Unity.
“It’s really amazing, and I've been very blessed to be able to go the length I have gone,” Soodsma said. “There were times when I thought I was done and I was dumb enough to do girls for five years at the same time and I did one season when the girls and boys were together.
“I’ve had a lot of texts and calls from kids after the 700 wins went out in the public and those are things that make it all worthwhile, to hear the comments and the thank-yous for what you did and the part you played in their life. More valuable than that, wanting to be part of their journey and their faith as well has been a big deciding factor in why I've stayed in it.”
Soodsma, who has won over 800 games combined as a boys and girls coach, led McBain Northern Michigan Christian to the Class D boys title in 1987. He won the Division 2 championship at Unity in 2019.
He also coached Unity’s girls to the Class B crown in 2006.
“I still love it,” he said. “I love the kids and I love the competition, but over the years, most people don't realize it, but I have mellowed a lot and I think I’m in it for the right reasons because I enjoy the kids. I want to be a factor in their life, not only from a basketball perspective, but from a Christian perspective and a faith perspective. It means a lot more to me now at my age than when I was 35-40. It’s not about wins and losses anymore.”
Unity Christian senior Kyler Berguis said Soodsma has had a profound impact on his life.
In my three years of having him as my coach I’ve never had someone motivate me more to accomplish a goal we both love so much, and that is winning,” he said. “He’s an amazing motivator, always pushing kids to be their very best every single time he steps on the court, whether that is in practice, games or shootarounds, it doesn't matter.
“You will never not feel the energy that Coach brings to the court, and the crazy thing is he’s been doing it forever. He not only has pushed me in basketball but most importantly he pushes the players off the court in how to be a man of God.”
Past Crusaders standout Gabe Newhof, currently a senior at Division I James Madison in Virginia, said Soodsma’s compassion for his players runs deep.
“Coach has had an incredible impact on my development as a young man,” Newhof said. “Through the mountains and valleys of my life, he has been there for me. When I suffered an awful broken leg, he came and visited me at my house to let me know he cared.
“During my successes in college he has always been a voice of encouragement. I am so glad to have had a coach like him who truly cares about me on a much deeper level than just a player.”
Soodsma has guided this year’s squad to an Ottawa-Kent Conference Black title, which included going a perfect 12-0 in league play, and a 20-3 overall record after Wednesday night’s Division 2 District Semifinal win over host Wyoming Godwin Heights.
The Crusaders’ losses were to state-ranked Rockford, Hudsonville and Freeland. Unity hopes for a deep postseason run but has been hampered recently by sickness and without a couple of its top players.
“This has been a special group,” said Soodsma, who boasts seven seniors. “The one thing we pride ourselves on at Unity is getting better as the year progresses, and I could really see the kids stepping up.
“We knew we had some good kids coming back, but I didn’t think we were playing exceptionally well in December or early January. But in the middle of the month, I started to see some kids really take some huge strides in a lot of ways. The kids have done a great job of coming together as a team, and it’s definitely shown. We’ve been playing some of the best ball we have all year.”
Soodsma has been asked frequently over the past few years when he is going to step away from coaching and retire.
He said he takes each season one at a time, but as he gets older he doesn’t want to miss out on moments with his grandkids, who are scattered through the country.
“I evaluate after every year, and I will evaluate again after this season, but this could be it,” Soodsma said. “I always like to wait till the end of the season before I make any rash decisions.
“I have family all over the United States in Seattle, Denver and South Dakota, so I really want to spend some quality time with my grandkids before they get too old."
Dean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for five years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties.
PHOTOS (Top) Unity Christian boys basketball coach Scott Soodsma, kneeling, confers with his staff during his team’s 2019 Division 2 Boys Semifinal win over Ludington. (Middle) Soodsma, far right, stands for a photo with his 1987 Northern Michigan Christian Class D boys basketball champion. (Below) Soodsma maps out strategy during a break in the 2006 Division 2 Girls Basketball Final. (MHSAA file photos.)