Bowling, Boys Lacrosse Set Fan Records

August 17, 2018

By Geoff Kimmerly
Second Half editor

Two sports repeated in setting postseason attendance records during the 2017-18 school year, as 1,390,590 total fans attended Michigan High School Athletic Association postseason competitions for which attendance is recorded.

The MHSAA Bowling Tournament – including Regionals and Finals for girls and boys, set an attendance record for the seventh consecutive season this past winter with 14,422 fans. Boys lacrosse, which also begins postseason play at the Regional level, set a record for the second straight season this spring with 12,759 fans – including a record 7,344 for Regional games.

The MHSAA annually tracks attendance for all sports except golf, skiing and tennis – for which admission typically is not charged.

The 2017-18 grand total of just under 1.4 million fans was a decrease of 6.8 percent from 2016-17. However, a couple of circumstances likely factored into the majority of that decline.

The first two weeks of 11-player football playoffs generally are among the highest-drawing events every school year – and last year’s saw a 19 percent decrease from 2016-17, as Pre-District games were played in unseasonably frigid weather across the Lower Peninsula and District Finals were played amid storms in many parts of the state.

Also, the Individual Wrestling Finals saw a 33 percent decrease in attendance after moving to Ford Field in Detroit from its previous home at The Palace of Auburn Hills. However, that decrease is misleading; the event went from three days and five sessions (with tickets required for each session) at The Palace to a two-day, three-session event at Ford Field. The average attendance per session this past winter actually increased by 892 fans from 2016-17.

Despite the District level decreases, football remained the highest-drawing tournament sport sponsored by the MHSAA, with 352,946 fans attending during the 2017 Playoffs including 60,435 combined for the 11 and 8-Player Finals – the most at that level of the tournament since the 2009 season. The MHSAA added a second division of 8-player playoffs last fall; however, that additional championship game contributed only a small amount to the overall 68-percent increase in attendance from the 2016 Finals.

Boys Basketball drew the second-most fans in 2017-18 – 311,494 – keyed in part by a 5-percent increase at the Regional level. Girls Basketball remained the most highly attended girls sport with 158,546 fans – including 104,243 at the District level, the second-highest total at that level of the tournament since 2009-10. Volleyball was the second-highest attended girls sport this past school year, with 105,414 fans making for an overall increase of nearly 3 percent from the 2016-17 tournament – with increases in attendance enjoyed at the District, Regional, Quarterfinal and Finals levels.

Two more girls sports saw increased attendance in 2017-18. Girls Swimming & Diving enjoyed increases at both the Diving Qualification and MHSAA Finals levels for a total of 4,946 fans – a 7-percent increase from 2016-17. Girls Gymnastics also enjoyed increased attendance at both levels of its postseason for a grand total of 2,314 fans – the most for that sport since 2002-03 and an increase of 7 percent as well from the previous season.

Two more sports also set MHSAA Finals records. The Softball Finals, held in conjunction with the Baseball Finals at Michigan State University, drew 6,860 fans to set a record for the second straight season (and baseball drew its most Finals fans since the 2006 season). The Team Wrestling Finals – contended for the first time at Wings Event Center in Kalamazoo – enjoyed a 19-percent increase from 2016-17 with an audience of 9,469 fans that broke the record set at the conclusion of the 2004-05 season.

Also of note:

• Although girls lacrosse saw a slight dip in overall attendance to 5,538 fans this spring, that total still was the third-highest since the MHSAA began sponsoring a postseason tournament for the sport in 2004-05.

• Boys Soccer Districts drew 15,438 fans, the sport’s fourth straight increase at that level and the most to watch Districts since 2008-09.

• The Girls & Boys Cross Country Finals drew 10,445 fans, an increase of nearly 3 percent and the highest total in six seasons.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.

WISL Honoree Thunberg Embraces Leadership Opportunities in Every Role

By Geoff Kimmerly
MHSAA.com senior editor

March 3, 2025

Through several professional roles in education, Jennifer Thunberg always has maintained a strong connection with athletics and provided leadership – locally, within her league and sport community, and currently at the statewide level serving on the Representative Council of the Michigan High School Athletic Association.

To recognize her vast an ongoing contributions, Thunberg has been named the 39th recipient of the MHSAA’s Women In Sports Leadership Award.

Each year, the Representative Council considers the achievements of women coaches, officials and athletic administrators affiliated with the MHSAA who show exemplary leadership capabilities and positive contributions to athletics. Thunberg will receive her award during the Division 1 Girls Basketball Final, March 22 at the Breslin Student Events Center in East Lansing.

A standout herself as a three-sport athlete at Bay City Central and then volleyball player at Saginaw Valley State University, Thunberg began her coaching career at Central in 1997 and teaching career there in 2001. After coaching the volleyball junior varsity two seasons while still playing collegiately, she led the varsity to a 249-201-43 record over 10 seasons before moving on to Pinconning High School, where she served as athletic director from 2008-14.

Thunberg returned to Central as an assistant principal and became the school’s athletic director in 2017. She remained in that position until becoming principal at Freeland Middle School two years ago.

“A lot of the women who are on that (WISL Award) list are women who have been mentors of mine – who I have worked very closely with – and to be included in that group of women, I’m humbled and honored,” Thunberg said. “Jean LaClair (Bronson, 2015) has been a mentor of mine since I began my coaching career, and I can’t say enough about her. (There are many) between the volleyball world and athletic director world, and I’m just honored to be part of it.”

During her time as Bay City Central’s volleyball coach, Thunberg also served as president of the Michigan Interscholastic Volleyball Coaches Association (MIVCA) from 2005-08, and was instrumental in the creation of the annual Miss Volleyball Award honoring the state’s top high school senior.

As Pinconning and later Central’s athletic director, Thunberg hosted several MHSAA Tournament events and Coaches Advancement Program sessions. She also has served on MHSAA committees for volleyball rules, site selection, Scholar-Athlete Award selection and Women In Sports Leadership Conference planning.

She was one of only two female athletic directors in the Saginaw Valley League when she took that position at Central, and she served as the league’s executive director during the 2022-23 school year. The Michigan Interscholastic Athletic Administrators Association (MIAAA) named her its Region 8 Athletic Director of the Year in 2022.

Thunberg also served on the board for the Michigan Association of Secondary School Principals from 2015-21. She was appointed to the MHSAA’s Representative Council at its 2023-24 Fall Meeting and is serving a two-year term.

“At every stage of her educational career, Jennifer Thunberg has taken on a leadership role, and her vision and dedication to students is admired by her athletic and administrative communities across the state,” MHSAA Executive Director Mark Uyl said. “She is a strong believer in the power of athletics to help drive a student’s all-around education, and we are thankful to have her voice representing school sports.”  

A 1996 graduate of Bay City Central, Thunberg played basketball, volleyball and softball for the Wolves. At SVSU, she earned a bachelor’s degree in secondary education and master’s in educational leadership, and she remains among the volleyball program’s all-time leaders in single-season aces.

Thunberg earned her certified athletic administrator designation from the National Interscholastic Athletic Administrators Association (NIAAA) in 2010, and her certified master athletic administrator designation in 2014.

In addition to leading a school and serving on the MHSAA’s Council, she’s also currently serving as president of the Bay County Sports Hall of Fame.

“I was student council president in high school, National Honor Society vice president, and whatever group I got involved in … I just liked to be involved in those organizations,” Thunberg said of taking on leadership roles. “And every single one of those organizations improved and helped me more than I’ve helped the organization. They’ve taught me things, helped me get to know more people – helped me become who I am today.”

Her husband Todd Thunberg is a teacher and Bay City Central’s girls basketball coach, and they have two daughters, 13-year-old Taylor and 11-year-old Rylee.

The first Women In Sports Leadership Award was presented in 1990. 

Past recipients

1990 – Carol Seavoy, L’Anse 
1991 – Diane Laffey, Harper Woods
1992 – Patricia Ashby, Scotts
1993 – Jo Lake, Grosse Pointe
1994 – Brenda Gatlin, Detroit
1995 – Jane Bennett, Ann Arbor
1996 – Cheryl Amos-Helmicki, Huntington Woods
1997 – Delores L. Elswick, Detroit
1998 – Karen S. Leinaar, Delton
1999 – Kathy McGee, Flint 
2000 – Pat Richardson, Grass Lake
2001 – Suzanne Martin, East Lansing
2002 – Susan Barthold, Kentwood
2003 – Nancy Clark, Flint
2004 – Kathy Vruggink Westdorp, Grand Rapids 
2005 – Barbara Redding, Capac
2006 – Melanie Miller, Lansing
2007 – Jan Sander, Warren Woods
2008 – Jane Bos, Grand Rapids
2009 – Gail Ganakas, Flint; Deb VanKuiken, Holly
2010 – Gina Mazzolini, Lansing
2011 – Ellen Pugh, West Branch; Patti Tibaldi, Traverse City
2012 – Janet Gillette, Comstock Park
2013 – Barbara Beckett, Traverse City
2014 – Teri Reyburn, DeWitt
2015 – Jean LaClair, Bronson
2016 – Betty Wroubel, Pontiac
2017 – Dottie Davis, Ann Arbor
2018 – Meg Seng, Ann Arbor
2019 – Kris Isom, Adrian
2020 – Nikki Norris, East Lansing
2021 – Dorene Ingalls, St. Ignace
2022 – Lori Hyman, Livonia
2023 – Laurie Glass, Leland
2024 – Mary Cicerone, Bloomfield Hills; Eve Claar, Ann Arbor

PHOTOS At left, Jennifer Thunberg speaks during an MASSP Conference. At right, she and her family show their support for Bay City Central. (Photos provided by Jennifer Thunberg.)