'Check-in Champ' App Rewards Fans
January 10, 2017
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association and SuperFanHigh, a leading fan loyalty and engagement company, have launched a mobile app that will allow students, faculty, alumni, community members and all fans to earn prizes and college scholarships by showing support for high school basketball teams.
To participate, fans simply need to download the “Check-in Champ” app for free from the Apple iTunes or Google Play online stores and then check in at high school girls and boys basketball games they are attending this season. SuperFanHigh will track these check-ins and provide standings of fans who attend the most events statewide beginning Tuesday, Jan. 10. Fans “checking in” accrue points toward prizes including a total of $5,000 in college scholarships sponsored by MI Student Aid.
“The ‘Check-in Champ’ contest provides an exciting opportunity for our schools to promote their regular-season girls and boys basketball games,” MHSAA Executive Director John E. “Jack” Roberts said. “We’re eager to see how this will build more excitement at games, both during the regular season and the MHSAA tournament, and we’re appreciative of MI Student Aid for adding significant incentive for students and their families who support their classmates and communities.”
For the remainder of this Michigan high school boys and girls basketball season, fans who attend games will earn points. When registering on the app, fans must select their favorite school. Schools will be divided by Class: A, B, C and D. A $3,000 scholarship will be awarded to the fan who earns the most points overall across all four classes, and $500 scholarships will be awarded to fans who earn the most points in each class.
Only student fans will be eligible to use the college scholarships; however, fans who are not students may still compete for the scholarships and designate them for specific students should they win the contest. All fans, including those who are not students, will be able to earn app “badges” as they accrue points, and the top 100 point-getters will receive shirts printed to celebrate their accomplishment in the contest.
“We are excited about partnering with the MHSAA to launch this new app,” said Anne Wohlfert, Director of the Student Financial Services Bureau at the Michigan Department of Treasury. “We are pleased to offer $5,000 in scholarship dollars to the students who attend the most games. This joint venture aligns with our goals to provide high school students and their families with student financial resources and information.”
The app provides other information for students and fans including their selected schools’ boys and girls basketball team schedules, MHSAA news and an opportunity to share photos through a ‘fan cam.’ Participants may accrue bonus points by answering MHSAA basketball trivia questions and promoting their “check-ins” on social media.
SuperFanHigh is a division of its parent company, SuperFanU and provides fan experiences for more than 300 high schools and colleges/universities across the country. The company is leading the market in developing innovative platforms that allow the communication and marketing between students/fans and schools to be more engaging and efficient.
“We know that our partnership with MHSAA will yield lots of excitement this year across the state of Michigan,” says Kayla Mount, co-founder and COO of SuperFanU.
Tournament Attendance Nears 1.5 Million
October 5, 2012
The 2011-12 school year marked the fifth straight that attendance at Michigan High School Athletic Association postseason tournaments totaled more than 1.47 million fans – with records set for total attendance at tournaments for six sports.
Total attendance for 2011-12 was 1,479,421 fans, with 1,050,405 at boys tournaments and 429,016 spectators at girls tournaments. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.
The previous year, total attendance was 1,522,468 – a five-year high – with 1,090,040 fans at boys tournament events and 432,368 at girls events. The 2011-12 overall attendance figure was the lowest since 2006-07 and represents a 2.8 percent drop from 2010-11, with boys attendance down 3.6 percent but girls attendance down slightly less than one percent.
Twelve sports saw increased tournament attendance last school year from 2010-11: boys soccer (33,399), cross country (19,279) team wrestling (30,415), baseball (47,692), boys lacrosse (7,899), volleyball (99,295), competitive cheer (23,511), girls lacrosse (5,526), girls soccer (26,928) and softball (41,434). Two tournaments at which boys and girls compete simultaneously, bowling (12,346) and track and field (36,904), also saw increases during 2011-12.
Three girls sports set attendance records. Cheer and girls lacrosse each set all-time highs for the eighth consecutive year, with lacrosse’s annual increases dating back to its first year as an MHSAA-sponsored sport in 2005. Volleyball set a high for the fourth straight year despite a slight decrease in District attendance – totals at Regionals, Quarterfinals, Semifinals and the Finals all increased from 2010-11, the Finals total by 27 percent.
The combined bowling tournament also set a record, besting its figure of 12,099 fans in 2009-10, and the track and field tournament set a record for a second straight year, besting the 2010-11 attendance of 36,873. The combined boys and girls cross country tournament bested its 2010-11 record total by nearly 1,000 fans.
Eight more Finals joined volleyball with increases in attendance from 2010-11. Among the most notable, Girls Basketball Finals weekend saw an increase of 9.7 percent, while attendance at Team Wrestling Finals weekend and the Track and Field Finals both were up eight percent from the year before. Finals for cheer, girls soccer, bowling, boys soccer and individual wrestling also saw small increases in 2011-12.
Football again ranked as the most-attended MHSAA tournament, with 427,520 fans. Since playoff expansion occurred in 1999, the football playoffs have been the single most attended tournament series on 10 occasions. Boys basketball was second in 2011-12 attendance with 322,988 fans, and girls basketball was third with 158,481. All three of those sports saw attendance drops from the previous year – football by 4.7 percent, boys basketball by 3.6 percent and girls basketball by five percent. Boys basketball hit a record low for the second straight year. The 2011-12 football attendance, however, was still more than 24,000 fans better than in 2009-10, and girls basketball attendance was roughly 5,000 fans more than in 2008-09.