Chrisinske, Inglis Receive Bush Awards
June 5, 2013
Two athletic administrators respected as mentors and role models in their respective regions and throughout the state – Dave Chrisinske of Middleville Thornapple Kellogg and Cody Inglis of Traverse City Central – have been named the recipients of the Michigan High School Athletic Association's Allen W. Bush Award for 2013.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to prep athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to men and women who are giving and serving without a lot of attention. This is the 22nd year of the award, with the selections being made by the MHSAA's Representative Council.
Chrisinske has served as an athletic director the last 21 years and for 36 years total in public and community education. He came to Thornapple Kellogg in fall 2011 after 32 years with Allendale Public Schools, where he taught and coached before serving 19 years as athletic director and also as assistant principal and community education director. He has coached football, basketball, baseball and volleyball at school or youth levels, and also is a registered MHSAA volleyball official.
The 1972 graduate of Stockbridge High School also worked for Coopersville Community Education for two years after graduating with his bachelor’s degree in group social studies from Grand Valley State University in 1977. He earned a master’s in educational leadership from Grand Valley State in 1992 and became a Certified Athletic Administrator in 1997.
Chrisinske continues to lend his time and expertise to a number of committees and community efforts; he has served as a region representative for the Michigan Interscholastic Athletic Administrators Association for a decade, on various MHSAA committees including the baseball and wrestling sport committees and the scholarship classification committee, and on three successful school bond committees that led to new buildings and outdoor athletic facilities at Allendale. He also was a district representative for the Michigan High School Baseball Coaches Association for 10 years and has served on recreation committees for both Allendale and Thornapple Townships.
Chrisinske was recognized as the MIAAA Region IV Athletic Director of the year in 2004, and as Athletic Director of the Year by the West Michigan Officials Association in 2006 and West Michigan Umpires Association in 2011.
“Dave Chrisinske has become a go-to person in his league and community, always willing to share his knowledge and enthusiasm for high school athletics and serving student athletes,” said John E. “Jack” Roberts, executive director of the MHSAA. “His dedication shines through as well in his efforts with the MIAAA and as a frequent host of MHSAA tournaments. We are pleased to honor Dave Chrisinske with the Bush Award.”
Inglis also has served as an athletic director at two high schools, dating back to 1997. He spent 11 years at Suttons Bay, first as a teacher and also as assistant principal and middle school principal. He has spent the last five years as athletic director and assistant principal at Traverse City Central High School. Inglis is a 1989 graduate of Portage Northern High School and earned his bachelor’s degree from Hope College and master’s from Ohio University.
He coached boys and girls cross country and track and field at Suttons Bay from 1995-2008, leading his teams to numerous conference championships and the girls cross country team to a runner-up finish at the 2002 Lower Peninsula Division 4 Final. He was named Cross Country Coach of the Year after that season by the Michigan Interscholastic Track Coaches Association, and the MITCA Track Coach of the Year the following spring. He also served as an assistant coach for eight seasons for the Traverse City St. Francis-led cooperative hockey program.
Inglis has been a member of the MIAAA since 1997, became a Certified Athletic Administrator in 1999, and has served as an MIAAA region representative since 2001. He too is a regular host of MHSAA tournaments in a number of sports and has served as a member of the track and field, hockey, skiing and cross country sport committees and the site and officials selection committees. He was named MIAAA Region 2 Athletic Director of the Year in 2003. Inglis was league treasurer and secretary for the Northwest Conference from 1997-2008 and has served as Big North Conference secretary since 2009.
He’s also active in a number of community programs, including Boy Scouts, Big Brothers Big Sisters, Special Olympics, the Suttons Bay Township Recreation Committee, the Suttons Bay Art Festival and with his church.
“Cody Inglis is named time and again by his fellow athletic administrators as someone of integrity and character,” Roberts said. “He’s passed on these and various lessons to his coaches and athletes, but also as a regular speaker at the MIAAA’s annual conference. His impact continues to affect those he works with regularly in the Traverse City area, but also others across our state. He is a deserving recipient of the Bush Award.”
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.