Clinic to Serve Voices of Our Communities
December 20, 2017
By Geoff Kimmerly
Second Half editor
Roger Smith was a senior at Lake Orion High School in 1993-94 when he got his first public address announcing opportunity, filling in for varsity boys basketball games after the longtime announcer decided to take a season off.
Tony Coggins was only a freshman when he grabbed the microphone for the first time – getting that chance when his dad, Flushing athletic director Dale Coggins, couldn’t find anyone else to announce middle school football games.
Steve Miller actually started as a game official during his senior year of high school at East Detroit, and is a college football official today – but with the PA bug keeping him in that part of the game as well.
All three have similar getting-started stories – they jumped in with little to no experience but with both feet, found mentors to emulate (including one in common, longtime MHSAA and Michigan State University voice Erik O. Furseth), and honed their craft over decades on their ways to becoming mainstays in their communities and regulars at MHSAA Finals in multiple sports.
Miller, Coggins and Smith will share those experiences and wisdom as instructors at the MHSAA’s Public Address Announcers Clinic on Jan. 6 at the MHSAA Office in East Lansing. The day will provide an opportunity not just for training, but for announcers statewide to come together and discuss the key contribution they make to high school sports all over our state.
“I don’t claim to be an expert, but I’ve done it enough years now too that I’ve had emergency situations and really odd requests,” Smith said. “I’m the only football announcer here (at Lake Orion), and I never get to get with my fellow colleagues. So it’s nice to have that network, to know there are other people out there who do it, and to learn from others and to see mistakes that I probably still am making and how to get better and situations I haven’t thought about.”
The clinic will use a curriculum developed by the National Association of Sports Public Address Announcers and focus on the role of the public address announcer, public address announcing expectations (school, state association and NASPAA), public address announcing philosophy, sportsmanship/NASPAA Code of Conduct, announcing Do's and Don'ts, scriptwriting and handling emergency situations.
Registration is limited to 75 attendees, but spots are available. Click for the registration form.
“The public address announcer helps set the tone for educational athletic events,” said John Johnson, MHSAA Director of Broadcast Properties. “At the high school level, we expect our announcers to inform everyone of what’s happening – not to entertain them – and to be a welcoming and reassuring presence. This clinic provides information they can’t get anywhere else.”
Miller initially hoped to work in sports television growing up, then switched lanes to education. He teaches mathematics and applied technology at Harrison Township L’Anse Creuse, where he started doing PA in 1999 for girls basketball games.
Coggins’ middle school football debut came in 1985, and 33 years later he’s going strong. Now in his 18th year announcing where he teaches at Holly, Coggins lends his voice to football, basketball, baseball, softball, volleyball, competitive cheer and swimming & diving events. Smith is in his 17th year back at his alma mater, where he teaches broadcasting. He primarily announces football and basketball although he’s helped with baseball, softball and swimming as well, using the opportunity to practice what he preaches to his students in the classroom.
“I have zero athletic ability whatsoever, which is interesting because my father was an all-state running back. But I enjoy being involved, and I've always been the one for history and statistics and knowing what's going on,” Coggins said. “This is a way for me to be involved. It's a way for me to use a talent I've been given; public speaking has always come pretty naturally for me.
“So I worked at my craft to get better. I got better from watching the people around me, from studying the people I like, and the people – if I saw someone I didn’t care for – I'd make a note and say to myself, ‘Don't do that.’ I take feedback from people very personally, and I mean that in a good way. If somebody takes the time to come up and say ‘You did this well; I think you should change this,’ that means they care about the program also. We all have the same goal in mind, and that's to make the experience good for the high school student and the parents, the fans, that come there.”
Miller began learning his craft by attending MHSAA championship events and paying special attention to Furseth, the longtime and legendary voice of Football and Basketball Finals. Nearly two decades after getting his start, Miller also is the voice of University of Michigan men’s and women’s lacrosse and has announced MHSAA Finals in multiple sports since 2005.
In 2012, he officiated the Division 1 Football Final at Ford Field, then moved to the press deck to announce the Division 3 Final that night.
“There are a lot of great examples of how to do this at this level, and also not great examples,” Miller said. “The biggest issue is just doing it the right way and knowing what’s expected at our level – being the informational voice instead of the cheerleader. I was fortunate; I took the lead from guys like Eric who knew that was what was expected. And it just wasn’t my personality or my style to start yelling and screaming.”
The conference registration fee of $75 includes the NASPAA’s second edition of “The Voice Above The Crowd” – the official public address announcing manual for amateur sports – plus a one-year membership in the NASPAA and lunch.
All three instructors are members of the NASPAA and continue to announce MHSAA Finals in football, basketball, baseball and softball.
“I’m super honored to be involved in those kinds of events, to be able to provide a soundtrack to some of the biggest moments in people’s lives,” Miller said. “Knowing I’m providing a service is big for me, and it’s kinda neat being the invisible voice … the invisible soundtrack that helps make the experience special for them.”
PHOTOS: (Top) Steve Miller calls a basketball game during an MHSAA Finals weekend at the Breslin Center at Michigan State University. (Middle) While officials regulate action on the court, announcers like Roger Smith (lower left) call the shots from the PA seat.
Gordon to Receive MHSAA Hampton Award for Championing Unified Sports
By
Geoff Kimmerly
MHSAA.com senior editor
February 11, 2026
As athletic director at Novi High School a decade ago, Brian Gordon helped Michigan become a national leader in growing Special Olympics Unified Sports for students with intellectual disabilities. Nearly three years after retiring from school administration, he remains an impassioned advocate helping schools all over the state add these inclusive programs to their athletic offerings.
To recognize his pioneering and now continuing work in expanding these opportunities across the state, Gordon has been selected as the recipient of this year’s Nate Hampton Champion of Progress in Athletics Award by the Michigan High School Athletic Association.
The Hampton Award was created by the MHSAA’s Representative Council to honor Nate Hampton, who retired in 2021 after serving in education and educational athletics for 50 years, including the last 32 as an MHSAA assistant director. Honorees have championed the promotion and advancement of opportunities for women, minorities and other underrepresented groups within interscholastic athletics, while serving as an administrator, coach, official, educator or school sports leader in Michigan.
Gordon will receive the Hampton Award during the Michigan Interscholastic Athletic Administrators Association (MIAAA) annual conference, March 13-16 in Traverse City.
“To me, (Unified Sports) is absolutely the purest form of sport – what you’re supposed to get out of participating in athletics. Kids that participate in this program get every bit of that – teamwork, camaraderie, adversity, how to win, how to lose, being part of something bigger than yourself. It was, to me, just so impactful,” Gordon said. “The whole idea of more kids being involved in their athletic program, where they have the opportunity to play in front of their parents, being members of an athletic department at their school, to me was just incredible. … And the life lessons that kids learn, families learn, you can’t even measure them.
“It’s just a great, positive experience – for everyone.”
Gordon began his professional career in educational athletics in 1990 as a physical education and health teacher for Royal Oak Schools, and moved into his first athletic director/assistant principal role at Royal Oak in 2010. He left to become the director of athletic and physical education at Novi High School in 2012, retired from Novi at the end of the 2020-21 school year but then returned to Royal Oak as athletic director the following fall for two more years.
Unified Sports pair students with and without intellectual disabilities as teammates for training and competition. While at Novi, Gordon and Brighton athletic director John Thompson were inspired to bring Unified Sports not only to their schools, but to the Kensington Lakes Activities Association as a whole – and during the 2015-16 school year their schools were joined by Northville, Howell and Hartland in offering Unified teams, with the total soon growing to 13 KLAA schools. The KLAA, at Novi, hosted the first league tournament in the nation for Unified Sports teams – playing 21 basketball games during the inaugural event.
Also following his Novi retirement in 2021, Gordon became a liaison for Special Olympics of Michigan and Unified Sports. He meets with school administrators to promote Unified Sports and help districts build programs, and estimates there are more than 600 elementary, middle and high school Unified Sports teams across the state – with more than 100 high schools playing as part of leagues.
Current Unified offerings in Michigan include basketball, soccer and bocce, with track & field to be introduced this spring. Unified athletes have opportunities to play not just as part of leagues, but during special events like school-day assembly games and at venues like Little Caesars Arena in Detroit.
“Brian Gordon has spent more than 35 years promoting school sports and the athletes they serve, and who better to advocate for Unified Sports than someone who has dedicated his career to championing kids and creating opportunities for them to excel,” MHSAA Executive Director Mark Uyl said. “The MHSAA and the state’s school sports community have long benefitted from Brian’s positive approach and tremendous energy, and he’s poured all of himself into building bridges for Unified Sports in communities all over Michigan.”
In addition to his Special Olympics efforts, Gordon has served as a mentor for the MHSAA’s AD Connection Program since its creation at the start of the 2023-24 school year, working with first-year athletic directors as they transition to that role.
He’s also taught at the elementary and middle school levels, and supervised physical education and served as a health advisory chairperson at the district level. Including a season while still a college student, he has coached baseball, football, basketball and track & field from the junior high to varsity levels, including a stint as Royal Oak Kimball and Royal Oak High varsity baseball coach from 1995-2010. He was inducted into the Michigan High School Baseball Coaches Association Hall of Fame in 2011 and the Michigan High School Coaches Association Hall of Fame in 2021.
Gordon was selected for the MIAAA’s Jack Johnson Distinguished Service Award in 2021 and received an MHSAA Allen W. Bush Award in 2019 for his essential but often “behind-the-scenes” contributions to school sports. Previously, Gordon also was named Oakland County Athletic Director of the Year for 2018-19 by the Oakland County Athletic Directors Association, served as the OCADA president in 2014-15 and on its board from 2010-16, and also served as vice president of the Kensington Lakes Activities Association and president of the Kensington Conference. He has been a member of the MIAAA since 2008 and National Interscholastic Athletic Administrators Association (NIAAA) since 2010, and was named a Regional Athletic Director of the Year by the MIAAA in 2018.
“Being a recipient of the Nate Hampton Award – Nate has made such a difference in educational athletics in our state for so long, that it’s truly an honor to represent him in this award,” Gordon said. “I’m really proud of the fact that we’ve been able to make a difference in the state, just like he did, with Unified Sports.”
Gordon graduated from Clawson High School in 1985 and earned his bachelor’s degree at Central Michigan University – where he also played baseball – and master’s in sports administration and school leadership from Wayne State University. He earned his certified athletic administrator (CAA) designation from the NIAAA.
Prioritizing education and students has been a family focus for the Gordons; Brian’s wife Jill Gordon also is a retired teacher. They have two children – daughter McKenzie Ribbing and son Zachary Gordon, and retirement has allowed for more time with both as well as son-in-law Mike Ribbing and granddaughter Isabel.
The first Nate Hampton Champion of Progress in Athletics Award was presented in 2024.
Past recipients
2024 – Nicole Carter, Novi
2025 – Arnetta Thompson, Wyoming
(Photos courtesy of Brian Gordon.)