East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards
By
Geoff Kimmerly
MHSAA.com senior editor
May 23, 2025
East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.
Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.
For 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.
Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.
Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.
“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”
Furlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.
As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.
As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.
Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.
“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”
Norris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.
Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals.
Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
MHSAA Provides Reopening Guidelines
May 29, 2020
By Geoff Kimmerly
Second Half editor
The Michigan High School Athletic Association today submitted to its member schools a series of updated timelines and recommendations to guide the return of sports, which have been suspended since mid-March to alleviate the potential spread of COVID-19.
The state’s current “Safer-at-Home” order runs through Friday, June 12. There can be no use of any school facilities (indoor and outdoor) and there can be no organized on-site athletic activity, including conditioning or competition, until the current stay-at-home order expires or is lifted by Governor Gretchen Whitmer. When the “Safer-at-Home” order expires or is lifted, the return-to-activity recommendations may be implemented locally by school district leadership, provided the district declares its facilities open to students and staff and the 2019-20 school year has ended for that district (based on its last originally-scheduled school day).
The “MHSAA/NFHS Guidance for Re-Opening School Sports” is based primarily on direction provided by the MHSAA and National Federation of State High School Associations’ (NFHS) Sports Medicine Advisory Committees, in addition to reopening plans provided by the Michigan and federal governments and recommendations from the Center for Disease Control and Prevention (CDC). Concepts from the United States Olympic & Paralympic Committee also were consulted.
The MHSAA/NFHS plan recommends a three-step process to returning to full athletic participation, and for each step outlines actions to be taken in five major areas: pre-workout/contest screening of athletes and coaches for sickness, limitations of the number of participants who may be involved in a gathering, proper cleaning for facilities, the use of equipment during activity and best practices for keeping participants safely hydrated. The plan also places sports into categories based on risk for transmitting the virus (low/moderate/high), with adjusted return-to-activity steps based on that level of risk.
The MHSAA serves more than 1,500 public and private schools, including 750 high schools.
“The MHSAA and its Representative Council believe restarting school sports is essential to the physical and mental well-being of students, and the guidelines outlined for schools today provide the ‘How’ for schools to return to athletics when they’ve received the go-ahead from state and county health officials,” MHSAA Executive Director Mark Uyl said. “We are thankful for our state government, state education and health departments, our medical partners and the NFHS for their guidance these last few months, and we will continue to follow and pass on their recommendations as we prepare our schools to bring back this part of student life that’s been sorely missed.”
At the present time, the only activity allowed continues to be individual, outdoor recreational activity including walking, hiking, running, etc. (as announced in Executive Order 2020-96). If this type of conditioning activity takes place with more than one person present, it must be in groups of fewer than 10 people with social distancing followed, and the activity cannot involve school coaches, be school sponsored or occur at any school facility (indoor or outdoor) until at least June 13.
Voluntary virtual (not in-person) communication and instruction from coaches to any number of students is permitted under MHSAA rules in all sports during the summer.
“The concept is that students can continue to individually condition themselves (by walking, hiking, running), but there should be no organized, group activity by any person until at least June 13. We must all continue do our part to flatten the curve in hopes of increased activity over the coming weeks,” Uyl said. “Again, it is important to note that this document addresses ‘How’ schools can return to activity; the decision on ‘When’ schools can return to activity will be done under the direction of state government and health department officials. As government actions impact this timeline, the MHSAA will continue to update all involved.”
The return-to-activity guidelines are aimed to provide direction for schools as they continue to limit potential exposure to respiratory droplets, the primary avenue for transferring COVID-19. Specifically, the MHSAA/NFHS plan addresses social distancing, use of cloth and other face coverings, event scheduling and transportation, and the possibility that schools may have to break from or completely discontinue activity including competition during the fall or winter because of recurrent outbreaks of the coronavirus.
School district administrators will determine at which step in the MHSAA/NFHS plan their schools are operating based on the number of people allowed to gather by state medical officials.
The document in full is available from the MHSAA Website. Further guidance will be provided over the weeks ahead as new information is available and the prevalence of COVID-19 changes. Updates to the MHSAA/NFHS guidelines will continue to be in accordance with those published by the Governor’s office.
The MHSAA has remained in regular contact with the Governor’s office, Michigan Department of Health & Human Services and Michigan Department of Education throughout the pandemic, in addition to leadership from the state’s superintendents, school principals, athletic administrators and school boards associations.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.