East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards
By
Geoff Kimmerly
MHSAA.com senior editor
May 23, 2025
East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.
Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.
For 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.
Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.
Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.
“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”
Furlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.
As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.
As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.
Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.
“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”
Norris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.
Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals.
Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Rep Council Wrap-Up: Spring 2017
May 18, 2017
By Geoff Kimmerly
Second Half editor
The adoption of a change in how basketball and volleyball teams will be classified for Michigan High School Athletic Association tournaments was among notable actions taken by the Representative Council during its annual Spring Meeting, May 7-8, in Glen Arbor, in addition to MHSAA Finals site changes announced in a previous release May 9.
The Spring Meeting of the 19-member legislative body of the Association’s more than 1,400 member schools is generally the busiest of its three sessions each year. The Council considered 29 committee proposals and dealt with a variety of eligibility rule, postseason tournament and operational issues.
The tournaments in girls and boys basketball, and volleyball – the last to be organized based on traditional Class (A-B-C-D) enrollment breaks – instead will be conducted using equal divisions (1-2-3-4) beginning with the 2018-19 school year. The Council approved this change in response to a proposal by the Basketball Coaches Association of Michigan; Michigan’s interscholastic volleyball community also has expressed openness to equal divisions in the past. All other MHSAA tournaments, except for football, are conducted using equal divisions based on enrollment and determined prior to the school year. Football is the only sport requiring teams to qualify for postseason play, and its equal divisions are not determined until after the regular season ends.
After previously approving the addition of a second division to the 8-Player Football Playoffs for 2017-18 at its Winter Meeting, the Council approved the selection of the field after the ninth week of the regular season and based on playoff point average. The 32 teams with highest playoff point averages will be listed by enrollment, with the largest 16 placed in Division 1 and the smallest 16 in Division 2 of the 8-Player tournament.
Also concerning tournament setup, the Council chose to not adopt a Basketball Committee proposal that would have seeded both the girls and boys tournaments at the District and Regional levels. Instead, the Council instructed staff to examine seeding options for the District level only, to be presented at Council meetings during the 2017-18 school year.
Continuing a focus on athletes’ health and safety, and in the case of football reducing the number of collisions experienced by players, the Council approved a Football Committee recommendation that, after the first game of the regular season, limits teams to no more than 90 total minutes of collision practice in any week. Similar to the previous rule limiting teams to two days of collision contact per week after the first game, blocking and tackling techniques are allowed by the new rule – but full-speed contact is limited to players versus pads, shields, sleds or dummies. Players may continue to wear helmets and other protective pads for non-collision practice sessions.
Here is a summary of other actions taken by the Representative Council at the Spring Meeting, which will take effect during the 2017-18 school year unless noted:
Sport Matters
• In competitive cheer, the Council approved a committee recommendation to allow forward/backward suspended rolls, in a double-braced pyramid, to be transitioned directly to a stunt. Those rolls are allowed to a cradle, sponge or stunt, but not the cheering surface.
• In football, the Council approved two recommendations, one by committee and one by staff, regarding the later rounds of the playoffs. For Semifinals and Finals, the home team and visitor will be determined by playoff point average instead of the previous Regional advancement. In addition, the Council also voted to allow 11-player Semifinals to be played either Friday night or Saturday, as opposed to only on Saturday.
• In golf, the Council approved a committee recommendation requiring a Golf Association of Michigan (GAM) rules official be present at each Lower Peninsula girls and boys Regional tournament to assist with rules issues and challenges.
• For hockey, the Council approved a recommendation that allows a 23rd active player to be dressed in uniform if that player is a goaltender. Previously, only 22 active players could dress and sit on the bench.
• Also for hockey, the Council approved a committee recommendation to add an MHSAA adaptation to a National Federation rule mandating helmets be worn by players and officials at all times on the ice, except while standing for the national anthem. The MHSAA adaptation adds postgame award ceremonies as another exception allowing helmets to be removed.
• In lacrosse, both boys and girls, the Council approved a recommendation from both sports’ committees to allow for multi-team tournaments on days not followed by school days (generally Fridays); currently they are allowed only on non-school days.
• In soccer, a committee recommendation was adopted eliminating overtime periods and shootouts during the regular season. Leagues and conferences will be allowed an overtime option for their end-of-season bracketed tournaments, but overtime in those cases must not exceed two 10-minute periods plus a shootout. Multi-team regular-season tournaments also may receive waivers to employ a shootout if it is used to determine the winner of a game.
• A swimming & diving committee recommendation was approved that reduces the number of regular-season wins required by a diver from five to four for that diver to qualify for the Diving Qualification Meet. A diver also may qualify for the Diving Qualification Meet if he or she places ahead of all divers from opposing schools in varsity competition in at least four meets, even if he or she does not finish ahead of his or her teammates.
• In tennis, the Council approved to adjust the limited team membership rule as it applies to tennis to go into effect on the first allowable date of competition for any student, as opposed to the current first day of allowable practice.
• In girls volleyball, a committee recommendation was approved allowing graduating 12th-grade athletes with no remaining interscholastic eligibility in any sport to wear school uniforms in one all-star game sponsored and conducted during the summer by the Michigan Interscholastic Volleyball Coaches Association, effective immediately.
• The Council approved two Wrestling Committee recommendations. The first changes the Team Regional hosting format so that a host will be selected from the four qualifying teams based on a yearly rotation among those Districts.
• The Council also approved a recommendation to revise the Weigh-In Form/Process to include a section for inspection, where all participating wrestlers would be subject to inspection by officials.
Junior High/Middle Schools
• The Council approved a Junior High/Middle School Committee recommendation urging each MHSAA sport committee to consider opportunities to add more games and dates to middle school schedules while not extending the length of the 13-week season for those sports. This likely would include expanding the number of multi-game events (all games played on the same day and on a day not followed by a day of school) from two to four events.
• For both girls and boys junior high/middle school lacrosse, the Council approved committee recommendations to increase the number of multi-team tournaments allowed. Both will be allowed four multi-team tournaments. One-day multi-team tournaments in both boys and girls lacrosse will be counted as one competition date. Also approved for boys junior high/middle school lacrosse were committee proposals upping the number of maximum game dates from 12 to 15 over the same 13-week season, and an increase in running time minutes during multi-team events from 150 to 160 minutes to allow for four games with 20-minute running-time halves.
The Council also reviewed reports on membership, with 750 senior high schools and 740 junior high/middle schools in 2016-17 plus 24 elementary schools with 6th-grader participation; eligibility advancement applications, which totaled five for the second straight school year; the use of Educational Transfer Forms, which fell 13 percent this year; school violations, attendance at athletic director in-service workshops and Coaches Advancement Program sessions, officials’ registrations, rules meetings attendance and officials reports submitted for the past three sports seasons. The Association’s $11.1 million budget for the 2017-18 school year also was approved.
The Representative Council is the 19-member legislative body of the MHSAA. All but five are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.