'Mailloux Management' Goes Global

By Geoff Kimmerly
MHSAA.com senior editor

December 17, 2013

By Geoff Kimmerly
Second Half editor

Leslie (Barnhart) Mailloux graduated from Ogemaw Heights High School in 1999 and since has lived in New Mexico, Texas and Ohio twice.

She’s traveled to parts of Africa and Europe multiple times, plus Haiti, with a voyage to Switzerland planned for next month.

She’s served as a supervisor in a foreign exchange program, mentoring students as they make adjustments to living in the U.S. 

Needless to say, Mailloux has gained plenty of worldly knowledge since becoming an MHSAA Scholar-Athlete Award winner as a high school senior in 1999.

“It was good to get out of the small-town America, meeting people of all walks of life,” Mailloux said. “People are different, but we’re all doing the same things: having families, working. We just do it differently.

“We’re all different, but we’re all the same. We’re on this planet for a reason ... and we can learn from each other.”

A three-sport athlete – who played volleyball, basketball and soccer – Mailloux (pronounced May-you) was one of 24 scholar-athletes recognized during the winter of 1999 by the MHSAA and Farm Bureau Insurance, which continues to sponsor the Scholar-Athlete Award program that has grown to 32 recipients. In advance of this March’s 25th celebration, Second Half is catching up with some of the hundreds who have been recognized.

Leaving home

Mailloux, now 32, met her husband Logan while earning a degree in architecture at Southfield’s Lawrence Technological University.

Logan grew up in Farmington Hills and when they met told Leslie he never wanted to leave Michigan. But that was before he joined the Air Force and ascended to the rank of major, which led to the family's moving to the southwest and now back to the Dayton, Ohio, area for the second time. 

When Leslie and Logan moved to New Mexico, she had initial thoughts they’d landed in a ugly desert. But they fell in love with their new home: “You learn to appreciate different kinds of beauty. Fountains, blue skies, you appreciate the creation,” she said. “You really have to keep your eyes open.”

While in New Mexico, Mailloux found a way to mix working abroad with an opportunity to become involved in that community. Through a posting on Craig’s List she landed with the Council of International Education Exchange, a program that specializes in study abroad. As a coordinator for the CIEE, she helped foreign students “make the jump” to living here while providing them support and mentoring.

She also has managed to stay active athletically, playing volleyball competitively including on two teams that have advanced to USAV national tournaments. And she has passed on the lessons she's learned on the court and field during two high school coaching stops, including as the varsity head coach at Dayton Christian High School during the couple's first stop in Ohio. 

“Hard work does pay off,” Mailloux said of her coaching focus. “Obviously (my players) had some God-given talent; some had a lot of talent and some a little. But with hard work they could be good, whether it’s in a sport, career or school. If you work hard, you’ll succeed.”

Traveling abroad

Mailloux no doubt has seen plenty as well during her international travels, including the mission trip she took to Haiti while in college. But her favorite excursion surely came a little more than three years ago, when Mailloux and her husband journeyed to Ethiopia to bring home their adopted twin sons.

Leslie had hoped to adopt siblings and was drawn to Ethiopia with a sister living there at the time. After some prayerful consideration, she and Logan began a two-year process that led to then 6-month-old boys Nathan and Issac becoming part of Mailloux family.

“Finally having the babies in our arms that God wanted us to have, it was a beautiful moment,” Mailloux said.

Her sons “are all boys, 250 percent," and keep her running around most of the day – Mailloux calls that fulltime job “Mailloux Management.” But she also does contract residential design work for Archetype Designs, a firm based in Texas.

She wasn’t alone among family members who journeyed far from home. In addition to her sister who lived in Ethiopia for three years, another sister plus her brother both moved to Seattle.

The sister in Seattle has moved back to Michigan, and the Maillouxs now are only six hours from West Branch. It could be only a matter of time before Leslie and Logan consider making good on his original desire to stay close to home now that they've experienced so much in this country and abroad.

“When it’s your roots, it’s still in your blood,” Leslie said. “We still love Michigan.”

Click to read the series' first installments: 

PHOTO: Ogemaw Heights' Leslie Barnhart (middle) poses with her Scholar-Athlete Award next to Larry Thomas (left), the then-executive vice president of Farm Bureau Insurance, and MHSAA Executive Director Jack Roberts. 

Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes

By Geoff Kimmerly
MHSAA.com senior editor

January 27, 2026

The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.

The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.

The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.

“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.” 

Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.

PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.

Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.

“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”

PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.

All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.

For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.

The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.