March Magic Hoopfest Returns to MSU
March 17, 2014
By Geoff Kimmerly
Special to Second Half
March Magic Hoopfest will return to Jenison Field House for this weekend’s Michigan High School Athletic Association Boys Basketball Finals, marking the fifth championship weekend the event has run concurrent with the games being played at Michigan State University’s Breslin Center.
A number of favorite attractions will return including slam dunk (on lowered rims), 3-point shootout and full-court rainbow shot areas where fans can come at any time and participate. Also returning is the Walk of History, showcasing championship games, life-size photos and display boards from throughout the MHSAA Finals’ near century-long run. A large video screen will play a series of “Buzzer Beaters,” “Battle of the Fans” and other MHSAA-produced videos.
Two Hoopfest center courts will host a number of games throughout the event, including the “JumpBall Jamboree” made up of teams of boys and girls in grades 5-8, a wheelchair basketball tournament and a series between four Special Olympics Project UNIFY high school teams.
Admission to the March Magic Hoopfest is $2 per person, and fans attending the MHSAA Boys Basketball Semifinals and Finals will be admitted free with their game tickets. Hours on March 20 and 21 will be 2 p.m. to 7 p.m.; the event is open from 10 a.m. to 7 p.m. on March 22. Jenison Field House, site of Hoopfest, also was the site of the MHSAA Boys Basketball Finals for 31 years. To find out more general information about the event, visit the March Magic Hoopfest Website.
Hoopfest also will be home to Hoopie, the event’s mascot who made his first public appearances during the MHSAA Girls Basketball Finals. Click for video of Hoopfest’s newest volunteer as he helped prepare for this weekend’s event:
The March Magic Hoopfest is being conducted in a partnership between the Greater Lansing Sports Authority (GLSA), a division of the Greater Lansing Convention and Visitors Bureau; and the MHSAA, with vital support coming from the Department of Intercollegiate Athletics at Michigan State University.
“March Magic Hoopfest is a giant playground. There are opportunities for fun all over Jenison – and it’s a great way to spend an hour while waiting for the next round of games to start,” MHSAA Director of Brand Management Andy Frushour said. “All of us can remember reenacting games of our high school heroes. What better place to let kids do so now than across the street from Breslin Center in one of the most storied buildings in this state’s basketball history.”
The Greater Lansing Sports Authority’s mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. The GLSA strives to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages and supports the continued development and maintenance of safe, high-quality athletic facilities.
Hoopfest was not held at the 2013 Finals due to a Big Ten championship event being hosted by Jenison Field House.
"The GLSA is excited to partner with the MHSAA on the re-launch of March Magic Hoopfest," said Mike Price of the Greater Lansing Sports Authority. "While Hoopfest was absent in 2013, planning and improvement were ongoing. We are excited to showcase an improved Hoopfest that includes new games and activities, as well as the launch of our new mascot, Hoopie!”
PHOTO: Hoopie made his first public appearance during the weekend's MHSAA Girls Basketball Finals at the Breslin Center.
MI-based Addix Joins MHSAA Team
November 1, 2016
By Geoff Kimmerly
Second Half editor
During its first decade in business, Lowell-based Addix has emerged as a major supplier of high school and youth sports uniforms and gear, while maintaining an emphasis on serving local communities – a value held in common with the Michigan High School Athletic Association.
As it looks to expand as a supplier to schools all over our state, Addix has signed on as the MHSAA’s official custom uniform and wrestling gear provider, extending a relationship that began in 2014 when Wrestling Addix became a sponsor of the association.
Addix was founded in 2006 and currently manufactures uniform products for football, volleyball, cross country, wrestling, basketball and track & field, with additional sport offerings planned for the near future.
“Addix has built a great reputation in the wrestling community and is moving to extend its standing in Michigan’s high school sports community by serving all school sports,” said John E. “Jack” Roberts, executive director of the MHSAA. “We are proud to promote a Michigan-based company and impressed that Addix is committed to providing high school and younger levels of sports the beneficial service and pricing that larger athletic brands reserve for college and professional sports.”
All Addix products are designed and manufactured in Michigan. The company prides itself on using the best in sublimation technologies and following up production with controlled supply chain and superior customer service.
Addix supplies uniforms to teams at all levels of high school and junior high/middle school, as well as youth sports. The company aims to deliver orders in under three weeks.
"We owe tremendous thanks to the wrestling community in the state of Michigan, which has supported our business for the last 10 years,” Addix owner and CEO Ryan Henderson said. “With the expansion of our partnership, we will continue to utilize our in-state manufacturing facilities to service athletic programs at the highest level. For a company competing against the largest athletic brands in the world, this is a big win."
"We are thrilled to expand on our relationship with the MHSAA,” added John Kargbo, Addix’ vice president of sales & marketing. “It is one of, if not the best-run high school athletic association in the country, and we are excited to have the opportunity to grow our business alongside them."
Click for additional information on Addix.