March Magic Hoopfest Returns to MSU

March 17, 2014

By Geoff Kimmerly
Special to Second Half

March Magic Hoopfest will return to Jenison Field House for this weekend’s Michigan High School Athletic Association Boys Basketball Finals, marking the fifth championship weekend the event has run concurrent with the games being played at Michigan State University’s Breslin Center.

A number of favorite attractions will return including slam dunk (on lowered rims), 3-point shootout and full-court rainbow shot areas where fans can come at any time and participate. Also returning is the Walk of History, showcasing championship games, life-size photos and display boards from throughout the MHSAA Finals’ near century-long run. A large video screen will play a series of “Buzzer Beaters,” “Battle of the Fans” and other MHSAA-produced videos.

Two Hoopfest center courts will host a number of games throughout the event, including the “JumpBall Jamboree” made up of teams of boys and girls in grades 5-8, a wheelchair basketball tournament and a series between four Special Olympics Project UNIFY high school teams.

Admission to the March Magic Hoopfest is $2 per person, and fans attending the MHSAA Boys Basketball Semifinals and Finals will be admitted free with their game tickets. Hours on March 20 and 21 will be 2 p.m. to 7 p.m.; the event is open from 10 a.m. to 7 p.m. on March 22. Jenison Field House, site of Hoopfest, also was the site of the MHSAA Boys Basketball Finals for 31 years. To find out more general information about the event, visit the March Magic Hoopfest Website.

Hoopfest also will be home to Hoopie, the event’s mascot who made his first public appearances during the MHSAA Girls Basketball Finals. Click for video of Hoopfest’s newest volunteer as he helped prepare for this weekend’s event:

The March Magic Hoopfest is being conducted in a partnership between the Greater Lansing Sports Authority (GLSA), a division of the Greater Lansing Convention and Visitors Bureau; and the MHSAA, with vital support coming from the Department of Intercollegiate Athletics at Michigan State University. 

“March Magic Hoopfest is a giant playground. There are opportunities for fun all over Jenison – and it’s a great way to spend an hour while waiting for the next round of games to start,” MHSAA Director of Brand Management Andy Frushour said. “All of us can remember reenacting games of our high school heroes. What better place to let kids do so now than across the street from Breslin Center in one of the most storied buildings in this state’s basketball history.”

The Greater Lansing Sports Authority’s mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. The GLSA strives to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages and supports the continued development and maintenance of safe, high-quality athletic facilities.

Hoopfest was not held at the 2013 Finals due to a Big Ten championship event being hosted by Jenison Field House.

"The GLSA is excited to partner with the MHSAA on the re-launch of March Magic Hoopfest," said Mike Price of the Greater Lansing Sports Authority. "While Hoopfest was absent in 2013, planning and improvement were ongoing. We are excited to showcase an improved Hoopfest that includes new games and activities, as well as the launch of our new mascot, Hoopie!” 

PHOTO: Hoopie made his first public appearance during the weekend's MHSAA Girls Basketball Finals at the Breslin Center. 

Legacy Speaks for Allen's Service

January 31, 2014

By Geoff Kimmerly
Second Half editor

Randy Allen was a face seen and a voice heard by thousands during the first two decades of his career in athletics, when he worked as a TV sports anchor and radio play-by-play personality.

But it’s fair to assume his son Dean has watched his dad at work more than anyone over the latter’s most recent 20-plus years serving high school athletic associations, including the last 13 as an assistant director at the MHSAA.

Dean Allen, now an assistant athletic director at Pontiac Notre Dame Prep, remembers many trophy presentations over the years and how his dad would step back and make sure the tournament manager or athletic director was the one handing the hardware to those who deserved the spotlight.

Randy Allen embraced a behind-the-scenes role after joining the high school association side in 1992. And as he retired from the MHSAA on Friday, it was no doubt the athletic directors, officials and coaches who worked with him behind the scenes over the last 13 years who most appreciated his many contributions to making his seasons run smoothly.

“The biggest smile you’d see on him was when the tournament was over and the kids were out there tackling each other, the excitement, the smiles on their faces when they get their medals and raise the trophy,” Dean Allen said. “For him, that’s most worth it. To see it run well, and when it’s over, seeing the kids and the community and parents and coaches, celebrating the successes they’ve had. Seeing the smiles on kids’ faces is really what it’s all about.”

Randy Allen’s name surely isn’t as recognizable to sports fans in Michigan as it was during the 1970s and 80s in Wisconsin.

That was by design.

Allen set that tone almost immediately at his first meeting as a member of the MHSAA staff – during the Michigan Interscholastic Athletic Administrators Association annual summer retreat.

“I remember telling them how glad I was to be here, and how much I looked forward to serving the membership. I just felt that was our main focus here, was to serve schools,” Allen said. “I’ve kept that thought in mind day in and day out.”

Allen knew only a handful of Michiganders when he joined the MHSAA staff. But he knew the job – and was ready for the challenges of fulfilling an aspiration while gaining knowledge of his new home on the fly.

His roots in high school athletics already dug deep.

Allen officiated baseball and softball for 25 years and also some of both at the college level. He also worked as a TV sports anchor at multiple stations near Madison, Wis., for 15 years while radio broadcasting high school football, basketball, baseball and hockey games on three networks and University of Wisconsin hockey games during the era of legendary coach Bob Johnson.

Allen went on to work in various other media roles as a producer, director and station manager, and broadcasted and produced Wisconsin high school tournament games – which led in part to his joining the Wisconsin Interscholastic Athletic Association staff as communications director in 1992. 

In 2000, Allen became a seven-state regional director for iHigh.com. But an opportunity at the MHSAA two years later allowed him to pursue a goal going back to his days at the WIAA.

“I had always hoped I would get a chance to manage a sport in a state association,” Allen said. “When I came here, I went to heaven. I got to manage sports, and they were sports I knew like the back of my hand.”

Allen joined the MHSAA staff as assistant director in charge of baseball, softball, hockey and team wrestling. But that was just a start; Allen later traded in baseball and team wrestling for golf and played a leading role in the addition of bowling, which he has directed since its inception.

Allen also coordinated the junior high/middle school and MHSAA awards committees and served as staff liaison to the MIAAA, among other duties.

“Randy has been a perfect fit for his major sport responsibilities here,” MHSAA executive director Jack Roberts said. “He is a very hard worker, and he is very well liked by the coaches, officials and administrators he has served so well.”

It was during a trip to visit potential Hockey Finals sites roughly a decade ago that Roberts first brought up to Allen the possibility of bowling becoming the next MHSAA tournament addition – and the question of who on staff could run it. Roberts asked if Allen had experience in the sport.

Allen had an uncle in the bowling business and had been rolling since he was 4. “Bowling has been in my DNA since I was (a child),” Allen said. “I speak their language.”

He directed the MHSAA’s first Bowling Finals in 2004. Participation in the sport has continued to grow to 6,700 students in 2012-13.

Bowling also played a big part in making Allen something of an ambassador for the MHSAA, in that he reached out to an entire group of sports people who had not been in MHSAA conversations before. 

He played a similar key role in serving others who also often work under the radar, providing training to the athletic department secretaries and middle school athletic directors during MIAAA conferences. And his experience in multiple states allowed him to provide a valuable and varied perspective.

“He always was willing to talk to someone – answer an MHSAA rules or regulation question, provide a quick fix to a school/league issue, give an anecdote to make a bad day better with a smile,” said Bear Lake athletic director Karen Leinaar, who also serves on the MHSAA Representative Council and is assistant to the executive director of the MIAAA. “And he always was a welcoming voice on the phone. No question, no person was ever a bother. He always took time and provided some type of direction.” 

He’ll continue to do so.

Allen will begin Monday as commissioner of the Capital Area Activities Conference, the 27-school league that includes most of the biggest in the Lansing and Jackson areas. 

“My entire life has been school sports. Not college sports, not professional sports. School sports,” Allen said. “It was my passion, what I was comfortable with as an official; I coached a little bit, I played a little bit (and) as a broadcaster.”

PHOTO: Retired MHSAA assistant director Randy Allen (left), with official Dan Dicristofaro, managed his final Hockey Finals in 2013.