March Magic Hoopfest Returns to MSU

March 17, 2014

By Geoff Kimmerly
Special to Second Half

March Magic Hoopfest will return to Jenison Field House for this weekend’s Michigan High School Athletic Association Boys Basketball Finals, marking the fifth championship weekend the event has run concurrent with the games being played at Michigan State University’s Breslin Center.

A number of favorite attractions will return including slam dunk (on lowered rims), 3-point shootout and full-court rainbow shot areas where fans can come at any time and participate. Also returning is the Walk of History, showcasing championship games, life-size photos and display boards from throughout the MHSAA Finals’ near century-long run. A large video screen will play a series of “Buzzer Beaters,” “Battle of the Fans” and other MHSAA-produced videos.

Two Hoopfest center courts will host a number of games throughout the event, including the “JumpBall Jamboree” made up of teams of boys and girls in grades 5-8, a wheelchair basketball tournament and a series between four Special Olympics Project UNIFY high school teams.

Admission to the March Magic Hoopfest is $2 per person, and fans attending the MHSAA Boys Basketball Semifinals and Finals will be admitted free with their game tickets. Hours on March 20 and 21 will be 2 p.m. to 7 p.m.; the event is open from 10 a.m. to 7 p.m. on March 22. Jenison Field House, site of Hoopfest, also was the site of the MHSAA Boys Basketball Finals for 31 years. To find out more general information about the event, visit the March Magic Hoopfest Website.

Hoopfest also will be home to Hoopie, the event’s mascot who made his first public appearances during the MHSAA Girls Basketball Finals. Click for video of Hoopfest’s newest volunteer as he helped prepare for this weekend’s event:

The March Magic Hoopfest is being conducted in a partnership between the Greater Lansing Sports Authority (GLSA), a division of the Greater Lansing Convention and Visitors Bureau; and the MHSAA, with vital support coming from the Department of Intercollegiate Athletics at Michigan State University. 

“March Magic Hoopfest is a giant playground. There are opportunities for fun all over Jenison – and it’s a great way to spend an hour while waiting for the next round of games to start,” MHSAA Director of Brand Management Andy Frushour said. “All of us can remember reenacting games of our high school heroes. What better place to let kids do so now than across the street from Breslin Center in one of the most storied buildings in this state’s basketball history.”

The Greater Lansing Sports Authority’s mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. The GLSA strives to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages and supports the continued development and maintenance of safe, high-quality athletic facilities.

Hoopfest was not held at the 2013 Finals due to a Big Ten championship event being hosted by Jenison Field House.

"The GLSA is excited to partner with the MHSAA on the re-launch of March Magic Hoopfest," said Mike Price of the Greater Lansing Sports Authority. "While Hoopfest was absent in 2013, planning and improvement were ongoing. We are excited to showcase an improved Hoopfest that includes new games and activities, as well as the launch of our new mascot, Hoopie!” 

PHOTO: Hoopie made his first public appearance during the weekend's MHSAA Girls Basketball Finals at the Breslin Center. 

Tournament Attendance Nears 1.5 Million

October 5, 2012

The 2011-12 school year marked the fifth straight that attendance at Michigan High School Athletic Association postseason tournaments totaled more than 1.47 million fans – with records set for total attendance at tournaments for six sports.

Total attendance for 2011-12 was 1,479,421 fans, with 1,050,405 at boys tournaments and 429,016 spectators at girls tournaments. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.

The previous year, total attendance was 1,522,468 – a five-year high – with 1,090,040 fans at boys tournament events and 432,368 at girls events. The 2011-12 overall attendance figure was the lowest since 2006-07 and represents a 2.8 percent drop from 2010-11, with boys attendance down 3.6 percent but girls attendance down slightly less than one percent.

Twelve sports saw increased tournament attendance last school year from 2010-11: boys soccer (33,399), cross country (19,279) team wrestling (30,415), baseball (47,692), boys lacrosse (7,899), volleyball (99,295), competitive cheer (23,511), girls lacrosse (5,526), girls soccer (26,928) and softball (41,434). Two tournaments at which boys and girls compete simultaneously, bowling (12,346) and track and field (36,904), also saw increases during 2011-12.

Three girls sports set attendance records. Cheer and girls lacrosse each set all-time highs for the eighth consecutive year, with lacrosse’s annual increases dating back to its first year as an MHSAA-sponsored sport in 2005. Volleyball set a high for the fourth straight year despite a slight decrease in District attendance – totals at Regionals, Quarterfinals, Semifinals and the Finals all increased from 2010-11, the Finals total by 27 percent.

The combined bowling tournament also set a record, besting its figure of 12,099 fans in 2009-10, and the track and field tournament set a record for a second straight year, besting the 2010-11 attendance of 36,873. The combined boys and girls cross country tournament bested its 2010-11 record total by nearly 1,000 fans. 

Eight more Finals joined volleyball with increases in attendance from 2010-11. Among the most notable, Girls Basketball Finals weekend saw an increase of 9.7 percent, while attendance at Team Wrestling Finals weekend and the Track and Field Finals both were up eight percent from the year before. Finals for cheer, girls soccer, bowling, boys soccer and individual wrestling also saw small increases in 2011-12.

Football again ranked as the most-attended MHSAA tournament, with 427,520 fans. Since playoff expansion occurred in 1999, the football playoffs have been the single most attended tournament series on 10 occasions. Boys basketball was second in 2011-12 attendance with 322,988 fans, and girls basketball was third with 158,481. All three of those sports saw attendance drops from the previous year – football by 4.7 percent, boys basketball by 3.6 percent and girls basketball by five percent. Boys basketball hit a record low for the second straight year. The 2011-12 football attendance, however, was still more than 24,000 fans better than in 2009-10, and girls basketball attendance was roughly 5,000 fans more than in 2008-09.