MHSAA Connecting at Junior High Level
By
Geoff Kimmerly
MHSAA.com senior editor
June 6, 2017
By Geoff Kimmerly
Second Half editor
Signs and banners were displayed at stadiums. Announcements were made to the crowd.
And most of all, questions were answered concerning the current role of the Michigan High School Athletic Association in junior high/middle school athletics – and the increased role the Association would like to take on in the future.
Throughout May, the MHSAA served as presenting sponsor at junior high/middle school track & field meets at Ravenna, Harrison, Grand Blanc and Saginaw White Pine Middle School.
This sponsorship pilot program was a first step on the path to making stronger connections with student-athletes before they reach high school. The MHSAA provided meet management with banners and other signage to hang at the events, and public address announcements on sportsmanship, multi-sport participation, officials recruitment and other notable topics affecting competitors and their families.
Also made available were printed materials on sportsmanship, officials recruitment and the benefits of taking part in junior high/middle school sports. And as part of the opportunity, the MHSAA donated grants of $500 to help with the administration of those meets – again, all in the name of getting the MHSAA message in front of students years before they reach high school.
“I couldn’t believe how many people did not realize middle schools were connected to the MHSAA. That in itself was huge for publicity,” said Damon Amey, athletic director at White Pine. “I feel that if they know we are members, they immediately know we follow a set of rules. We are student-first oriented.”
The MHSAA served 740 junior high/middle school members, plus 24 elementary schools with 6th graders participating, during the 2016-17 school year – up from 705 junior high/middle schools only a year before.
Junior high/middle schools long have been eligible for membership in the MHSAA. An entire section of the MHSAA Handbook is dedicated to them. But the Association also has turned a heavier focus toward that level over the last four years.
The MHSAA Representative Council approved the creation of a Junior High/Middle School Task Force during its December 2013 meeting, and that task force was instrumental in the addition of 6th grader participation this past school year and the lengthening of contests in some sports. The Council this spring approved a recommendation by the Junior High/Middle School Committee (a permanent committee separate from the task force) urging all MHSAA sport committees to consider opportunities to add more games and dates to middle school schedules.
Last month’s sponsorship pilot program also stemmed from this recent work.
“We need to, for the future of high school sports, get more involved at the junior high/middle school level,” said MHSAA assistant director Cody Inglis, who oversees the Junior High/Middle School Committee and led the task force. “It’s not a matter of should we, but how quickly can we get involved.”
Inglis served as something of an ambassador in setting up and attending multiple sponsored junior high/middle school meets. Because of the perception that the MHSAA is mostly associated with high school athletics, Inglis noticed some curious and questioning looks in response to the visible presence of the Association at those meets.
But there were more positives, by far. On multiple occasions, the winners of the meets asked to have their team photos taken with the MHSAA banner on the field. One team took individual photos of each athlete holding the trophy in front of the banner as well.
While not many, Inglis did have conversations about officiating with a handful of interested people – good news as the MHSAA is always in pursuit of adding to those numbers. And his presence gave fans an opportunity to ask about the MHSAA’s role both at the high school and junior high/middle school level – and gave him the opportunity to explain how the Association works and dispel some myths.
“I love the fact that the MHSAA was at our conference track meet,” Montague NBC Middle School athletic director Jay Mulder said. “Cody did a great job in talking with parents, athletes and coaches. The presence was just enough to get people to take notice of the MHSAA.
“As a middle school AD and a middle school coach, I am very encouraged and excited to see the active role that the MHSAA is taking with middle school sports. I think that it bodes well for the future.”
Amey noted a number of opportunities with printed materials and championship medals that could further promote the MHSAA’s messaging at junior high/middle school meets. Also part of future plans is the recruitment of regional “ambassadors” – retired coaches, athletic directors and officials would be among candidates – who will travel to junior highs and middle schools in their areas and grow connections at that level.
As members, junior highs and middle schools receive the structure and support of MHSAA rules and governance, and every athlete receives catastrophic and concussion care insurance managed by the MHSAA. More interaction by these ambassadors could lead to more membership – the meet at White Pine, for example, included nearly half non-MHSAA schools – and also more benefit to members, be it additional sponsorship, off-field programs or even MHSAA-created championship events to give those athletes more opportunities to shine at this lower level and as they work toward taking that big step to high school.
“It’s been like a light bulb has gone off,” Inglis said. “The brand of the MHSAA is viewed as a high school-only brand, and it was humbling to see the power in that brand as people look to the ultimate goal.
“However we can parlay that into more of a presence and use that brand to get involved in school sports at the younger levels, that helps in that transition.”
PHOTOS: (Top) Students from Grand Blanc West Middle School, Fenton Schmidt Middle School and Linden Middle School stand together with an MHSAA banner during the Flint Metro League meet last month. (Middle) The Montague NBC Middle School girls track & field team poses with a banner after winning the West Michigan Conference championship. (Photos courtesy of the Grand Blanc and Montague schools’ athletic departments.)
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.