MHSAA Connecting at Junior High Level
By
Geoff Kimmerly
MHSAA.com senior editor
June 6, 2017
By Geoff Kimmerly
Second Half editor
Signs and banners were displayed at stadiums. Announcements were made to the crowd.
And most of all, questions were answered concerning the current role of the Michigan High School Athletic Association in junior high/middle school athletics – and the increased role the Association would like to take on in the future.
Throughout May, the MHSAA served as presenting sponsor at junior high/middle school track & field meets at Ravenna, Harrison, Grand Blanc and Saginaw White Pine Middle School.
This sponsorship pilot program was a first step on the path to making stronger connections with student-athletes before they reach high school. The MHSAA provided meet management with banners and other signage to hang at the events, and public address announcements on sportsmanship, multi-sport participation, officials recruitment and other notable topics affecting competitors and their families.
Also made available were printed materials on sportsmanship, officials recruitment and the benefits of taking part in junior high/middle school sports. And as part of the opportunity, the MHSAA donated grants of $500 to help with the administration of those meets – again, all in the name of getting the MHSAA message in front of students years before they reach high school.
“I couldn’t believe how many people did not realize middle schools were connected to the MHSAA. That in itself was huge for publicity,” said Damon Amey, athletic director at White Pine. “I feel that if they know we are members, they immediately know we follow a set of rules. We are student-first oriented.”
The MHSAA served 740 junior high/middle school members, plus 24 elementary schools with 6th graders participating, during the 2016-17 school year – up from 705 junior high/middle schools only a year before.
Junior high/middle schools long have been eligible for membership in the MHSAA. An entire section of the MHSAA Handbook is dedicated to them. But the Association also has turned a heavier focus toward that level over the last four years.
The MHSAA Representative Council approved the creation of a Junior High/Middle School Task Force during its December 2013 meeting, and that task force was instrumental in the addition of 6th grader participation this past school year and the lengthening of contests in some sports. The Council this spring approved a recommendation by the Junior High/Middle School Committee (a permanent committee separate from the task force) urging all MHSAA sport committees to consider opportunities to add more games and dates to middle school schedules.
Last month’s sponsorship pilot program also stemmed from this recent work.
“We need to, for the future of high school sports, get more involved at the junior high/middle school level,” said MHSAA assistant director Cody Inglis, who oversees the Junior High/Middle School Committee and led the task force. “It’s not a matter of should we, but how quickly can we get involved.”
Inglis served as something of an ambassador in setting up and attending multiple sponsored junior high/middle school meets. Because of the perception that the MHSAA is mostly associated with high school athletics, Inglis noticed some curious and questioning looks in response to the visible presence of the Association at those meets.
But there were more positives, by far. On multiple occasions, the winners of the meets asked to have their team photos taken with the MHSAA banner on the field. One team took individual photos of each athlete holding the trophy in front of the banner as well.
While not many, Inglis did have conversations about officiating with a handful of interested people – good news as the MHSAA is always in pursuit of adding to those numbers. And his presence gave fans an opportunity to ask about the MHSAA’s role both at the high school and junior high/middle school level – and gave him the opportunity to explain how the Association works and dispel some myths.
“I love the fact that the MHSAA was at our conference track meet,” Montague NBC Middle School athletic director Jay Mulder said. “Cody did a great job in talking with parents, athletes and coaches. The presence was just enough to get people to take notice of the MHSAA.
“As a middle school AD and a middle school coach, I am very encouraged and excited to see the active role that the MHSAA is taking with middle school sports. I think that it bodes well for the future.”
Amey noted a number of opportunities with printed materials and championship medals that could further promote the MHSAA’s messaging at junior high/middle school meets. Also part of future plans is the recruitment of regional “ambassadors” – retired coaches, athletic directors and officials would be among candidates – who will travel to junior highs and middle schools in their areas and grow connections at that level.
As members, junior highs and middle schools receive the structure and support of MHSAA rules and governance, and every athlete receives catastrophic and concussion care insurance managed by the MHSAA. More interaction by these ambassadors could lead to more membership – the meet at White Pine, for example, included nearly half non-MHSAA schools – and also more benefit to members, be it additional sponsorship, off-field programs or even MHSAA-created championship events to give those athletes more opportunities to shine at this lower level and as they work toward taking that big step to high school.
“It’s been like a light bulb has gone off,” Inglis said. “The brand of the MHSAA is viewed as a high school-only brand, and it was humbling to see the power in that brand as people look to the ultimate goal.
“However we can parlay that into more of a presence and use that brand to get involved in school sports at the younger levels, that helps in that transition.”
PHOTOS: (Top) Students from Grand Blanc West Middle School, Fenton Schmidt Middle School and Linden Middle School stand together with an MHSAA banner during the Flint Metro League meet last month. (Middle) The Montague NBC Middle School girls track & field team poses with a banner after winning the West Michigan Conference championship. (Photos courtesy of the Grand Blanc and Montague schools’ athletic departments.)
East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards
By
Geoff Kimmerly
MHSAA.com senior editor
May 23, 2025
East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.
Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.
For 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.
Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.
Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.
“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”
Furlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.
As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.
As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.
Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.
“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”
Norris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.
Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals.
Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.