MHSAA Remembers Late Director Bush
By
Geoff Kimmerly
MHSAA.com senior editor
September 11, 2013
Allen W. Bush was a military man and had a military way about him.
And those traits no doubt were invaluable as the former U.S. Marine became a respected national voice during arguably the most transformative era in high school athletics.
Bush, who served as Executive Director the Michigan High School Athletic Association from the fall of 1968 through the summer of 1978, died Monday in Traverse City. He was 90.
Bush oversaw some of the most significant developments in MHSAA history, chiefly the addition of girls sports – MHSAA tournaments existed for nine girls sports when he retired – plus the addition of football playoffs in 1975 and MHSAA tournaments in baseball, ice hockey and skiing.
“He led the MHSAA during simultaneously one of the most stressful and most exciting times as schools responded to federal legislation promoting opportunities for minorities and females,” current MHSAA Executive Director John E. “Jack” Roberts said. “Al Bush was among leaders who saw the opportunities instead of burdens of those laws.”
He began his tenure at the MHSAA on March 1, 1960, as Assistant State Director of Athletics to Executive Director Charles E. Forsythe. Bush’s designation changed to Associate Director in 1963, and on July 10, 1968 he was appointed to replace the retiring Forsythe as leader of the association.
An award bearing Bush’s name is bestowed by the MHSAA each spring to an administrator, coach, official, trainer, doctor, or member of the media who has at least 15 years of experience in Michigan interscholastic athletics with unusually frequent and significant contributions to the MHSAA.
Prior to joining the MHSAA, Bush taught mathematics, coached four sports and served as athletic director at different times during tenures at Battle Creek Central, Kalamazoo University, Dearborn and Bay City Handy high schools. Bush was a graduate of Kalamazoo University and later earned multiple bachelor’s degrees from Western Michigan University and a master’s in school administration from the University of Michigan. He was captain of the football team at WMU and received its Most Valuable Player and Athletic-Scholarship awards as a senior, and later was named Man of the Year in 1975 by WMU’s Alumni W Club.
Bush also studied at Princeton University and the University of Arizona and served six years of active duty with the U.S. Marine Corps during World War II and the Korean War. He was discharged with a rank of first lieutenant.
While at the MHSAA, Bush was a frequent contributor to the National Federation of State High School Associations. He served as chairperson of the committee that wrote the NFHS’s first swimming and diving rule book and also was a representative to the U.S. Olympic Committee.
A memorial service will take place at 11 a.m. Friday, Sept. 13, at Central United Methodist Church in Traverse City.
A summation written by late MHSAA historian Dick Kishpaugh during 1978 said the following of Bush's service to member schools:
"Through all of these varied and complex changes, the MHSAA has met its commitment to a high standard of excellence," Kishpaugh wrote.
"Al Bush is fallible, as we all are, but he needs to make no apologies. The accomplishments speak for themselves."
MHSAA Senior Assistant Director Frushour to Receive NFHS Citation
By
Geoff Kimmerly
MHSAA.com senior editor
January 23, 2026
Andy Frushour, a senior assistant director for the Michigan High School Athletic Association, is one of eight high school association leaders who has been selected to receive a Citation from the National Federation of State High School Associations (NFHS) during this summer’s annual meeting.
The Citation is one of the NFHS’ highest honors and recognizes recipients for their contributions to the NFHS, state high school associations, athletic director and coaching professions, the officiating avocation and fine arts/performing arts programs.
Frushour is in his 25th year at the MHSAA and currently directs the association’s efforts in marketing, girls and boys soccer, and student services. His tenure has been most notably defined by his leadership in making the MHSAA a national trendsetter in digital initiatives and communication, and he has spearheaded several pioneering efforts to bring student voices into decisions affecting their activities.
After beginning his tenure in the communications department, Frushour created the MHSAA’s marketing and brand team – which remains unique among state associations and aims to tell the story of school sports. The team tackles everything from media communications, sports information, website content and social media to ticketing, corporate sales and merchandise. As part of his digital branding contributions, Frushour has served as the lead contributor on every website redesign since 1999, created the Michigan Power Rating (MPR) formula now used for seeding in eight MHSAA Tournament sports, and led Michigan’s efforts to exclusively use digital tickets for postseason events.
“Sometimes the most valuable player on a baseball team is the utility player – somebody who plays but also excels at a number of different positions. For the last 25 years, Andy clearly has done that – from student leadership, to running a sport, to branding, to business decisions,” MHSAA Executive Director Mark Uyl said. “He’s someone who is competent, respected and has become a huge part of MHSAA history during his 25 years with us.”
Frushour also has steered the MHSAA to adopt a more prominent focus on students through the creation of several popular programs, including the Student Advisory Council, a series of annual interactive sportsmanship summits and captains clinics, and the Battle of the Fans student section competition. Building off that work, he has developed and created four free NFHS Learn courses geared toward team captains.
Frushour also has served on NFHS committees for soccer, student services, summer meeting and strategic planning, and spoken at several summer meetings and one NFHS winter meeting, and at the National Athletic Directors Conference.
After graduating in 1995 from Mason High School (Mich.) – where he played baseball and golf – Frushour attended Hope College, where he majored in business administration and minored in communications, graduating in 1999. He received an MBA in sports business from Arizona State in 2003.