MHSAA's Roberts to Retire in August

By Geoff Kimmerly
MHSAA.com senior editor

April 24, 2018

For 32 years, Jack Roberts has served as much more than a caretaker of the Michigan High School Athletic Association.

In announcing his retirement Tuesday, he called working for 1,500 schools and hundreds of thousands of student-athletes over three decades his "purpose." 

John E. “Jack” Roberts, who has served as executive director of the MHSAA since the fall of 1986, will retire in August.

Roberts will conclude his tenure as the second-longest serving full-time executive director during the MHSAA’s 94-year history. He is the fourth person to serve that leadership role full time, following Charles E. Forsythe (1931-42, 1945-68), Allen W. Bush (1968-78) and Vern L. Norris (1978-86). Roberts currently is also the nation’s longest-serving executive director of a state high school athletic association.

The MHSAA has enjoyed continued growth under Roberts’ guidance, particularly in the number of Michigan high school students participating in athletics and in the number of MHSAA-sponsored tournament sports available to them.

The Association also has made unprecedented advances in providing for the health and safety of athletes and promoting sportsmanship and the values of educational athletics and while working to preserve competitive equity for its more than 1,500 member high school and junior high/middle schools.

“I don’t think anybody could have been luckier than I to enjoy their work so much and to enjoy the people he worked with so much,” Roberts said. “It has been a blessing to be able to bring my passions to work every day and be able to act on my convictions. I don’t think anybody could ever feel more called to a job than I did."

Under Roberts’ leadership, overall participation in high school athletics in Michigan has increased 10 percent, and the MHSAA has added more than 200 schools in increasing its membership by more than 15 percent at the high school and junior high/middle school levels combined. Most recently, in 2016, 6th-graders were allowed to compete for member schools for the first time as a push was made to increase junior high/middle school membership and serve the state’s students earlier in their athletic careers.

His tenure has seen the addition of girls competitive cheer (1994), girls & boys bowling (2004) and girls & boys lacrosse (2005) to the tournament sport lineup, the creation of separate wrestling tournament to determine champions by team format (1988) and 8-player football (2010, first playoffs 2011) as many small schools across the state began having trouble fielding 11-player teams because of enrollment and population decreases. Meanwhile, also under his leadership, the 11-player Football Playoffs expanded, doubling to 256 teams in 1999.

A number of key rules changes came under Roberts’ watch and direction, including the addition of opportunities for multiple schools to create cooperative teams in sports where participation is lagging, as well as the creation of down time and dead periods (2006) to ease pressure for year-round activity. A comprehensive sportsmanship package enacted in 1996 set a statewide tone for appropriate behavior and perspective that continues to make an impact today.

But the most significant and arguably lasting work influenced by Roberts came on topics not related to specific sports or competition. The MHSAA has led nationally in concussion care with its first programming in 2000 and return-to-play protocols enacted in 2010, and with concussion pilot testing, mandated reporting and insurance for those who suffer head injuries rolled out in 2015.

A heat management policy and CPR requirements for coaches were introduced in 2013. The first program for coaches education was launched in 1987 and evolved into the Coaches Advancement Program that is now required for all newly-hired varsity head coaches, and all coaches (head or assistant) at all high school levels (varsity and subvarsity) are now required to take annual rules/health meetings.

The Women in Sports Leadership Conference was created in 1989 and remains the first, largest and longest-running program of its type in the country, regularly drawing upwards of 500 participants. The first of now-annual statewide Athletic Director In-Service Programs was conducted in 1992, and the MHSAA’s website – MHSAA.com – was launched in 1997. That same year the first of the now-annual Sportsmanship Summits was held, and Michigan remains a national leader in student services thanks to a variety of programs that have been introduced over the last three decades.

“We have accomplished a great deal over 32 years, but there is very much more to do – and it will always be that way,” Roberts said. “People ask me if I have any regrets, and I don’t have many. But two come to mind right now.

“I regret that I didn’t spend more time writing notes to the folks I’ve been serving at the local level who work so hard delivering the program every day, every week, every season, every year to the young people that we serve. I wish I’d done more of that – that encouraging word to people in the trenches doing the work.

“And I suppose the second regret is that in spite of everything that we’ve done, there’s still a lot more to do to keep school sports as safe, sane and sportsmanlike as it ought to be – as it must be for schools to continue to sponsor these programs. You see, school sports done right brings help and hope to parents and to schools who are trying as hard as they can to raise up and educate kids in very, very scary times. School sports helps parents and helps schools bring stability and engagement into young people’s lives that can provide them life lessons and turn some good athletes into great citizens down the road.”

Roberts privately made the decision to retire during May 2017. But even as he has prepared for his retirement this summer, he’s catalyzed a Multi-Sport Participation Task Force charged with promoting the benefits of playing more than one sport and led the facilitating of statewide discussion on a sport-based transfer rule proposal that will come before the MHSAA's Representative Council in May.

In addition to his work specifically in Michigan, Roberts has carried significant influence at the national level. With his retirement, he also will be leaving the National Federation of State High School Associations (NFHS) Board of Directors. He led the creation of the NFHS Network for video productions in 2012 and is finishing an extended term as that board’s chairperson. He also has served on the board of directors of the National Association of Sports Officials (NASO).

Roberts previously served as an assistant director for the National Federation from 1973-80. He came to the MHSAA in 1986 from the Fellowship of Christian Athletes, which he served as executive vice president. During the last 45 years, Roberts has spoken to education, business and civic groups in nearly every state and five Canadian provinces and continues to be hailed as one of the nation’s most articulate advocates for educational athletics.

"We have always felt that we had the best executive director in the United States. What he's done for interscholastic athletics in Michigan is incredible," said MHSAA Representative Council President Scott Grimes, who serves as assistant superintendent of human services for Grand Haven Area Public Schools. 

"Jack has always had student-athletes' best interests in mind when making all decisions, and he's had tough decisions to make. We certainly will miss his leadership in our state."

In addition to his MHSAA work, Roberts has served as board president for the Refugee Development Center in Lansing for nine years and this year is the chair of the board of trustees for the Capital Regional Community Foundation. He is a 1970 graduate of Dartmouth College and taught English and coached football at high schools in Milwaukee and Denver before joining the NFHS staff. He and his wife Peggy reside in East Lansing, and his late father, John Roberts, served as the executive director of the Wisconsin Interscholastic Athletic Association (WIAA) from 1957-86.

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.

PHOTOS: From left, Jack Roberts during an interview in 1986, at Ford Field in 2005 and during a Representative Council meeting in 2014.

East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards

By Geoff Kimmerly
MHSAA.com senior editor

May 23, 2025

East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.

Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.

Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.

Blaine Brumels headshotFor 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.

Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.

Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).

Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.

“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”

Karyn Furlong headshotFurlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.

As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.

As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.

Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.

“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”

Nikki Norris headshotNorris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.

Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals. 

Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.

A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.

“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”

The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.