MHSAA.TV Joins NFHS Network
September 12, 2013
The Michigan High School Athletic Association is one of 32 members of the National Federation of State High School Associations (NFHS) that has joined the NFHS Network, the new all-digital network devoted to coverage of high school sports and performing arts through the Internet at MHSAA.tv and NFHSnetwork.com.
The NFHS, in association with PlayOn! Sports (PlayOn), announced the official launch of the NFHS Network on Aug. 1. With coverage of boys and girls sports and activities initially in at least 32 states during the 2013-14 school year, the NFHS Network becomes the largest aggregated destination for coverage of high school sports in the country. Through a digital service that is at least partially subscription-based available at MHSAA.tv and NFHSnetwork.com, more students, parents and fans will be able to watch high school sports than ever before.
In addition to the MHSAA, NFHS member associations in the following states have finalized agreements and will be a part of the NFHS Network as the 2013-14 season begins: Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Kentucky, Louisiana, Maine, Massachusetts, Mississippi, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Dakota, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming.
In addition, member associations in a number of other states are expected to join the NFHS Network soon.
“We believe this is one of the greatest opportunities in the 94-year history of the NFHS as we are able to take advantage of new technology and showcase high school sports and performing arts across the United States,” said Bob Gardner, NFHS executive director. “We are excited to provide viewership opportunities for fans of high school sports that have never existed before. The NFHS Network will help showcase our primary mission of expanding participation and opportunities for involvement in education-based interscholastic sports and performing arts activities.”
“For more than a century, school sports has had the highest profile of all youth sports,” said John E. “Jack” Roberts, MHSAA executive director. “We feature pep assemblies, pep bans, marching bands, cheerleaders, homecoming parades and dances, letter jackets and other traditions, with large crowds of classmates, neighbors and families cheering on students. Ours is a unique brand that stands out among all of youth sports. Done right, this network will solidify interscholastic athletics as the most popular and principled youth sports experience for many more generations.”
Postseason games in all sports sponsored by the MHSAA will be available online on the Network, except for select championship events for which the MHSAA has existing television contracts with other media partners. Viewing opportunities for other NFHS Network events will be posted in the coming months at NFHSnetwork.com.
The NFHS Network will build on the past success of PlayOn’s high-quality coverage of high school sports at the state level. PlayOn currently streams nearly 30,000 events per school year and has worked with 32 state associations and sections in 26 states.
“Teaming up with the NFHS is a natural progression to build a truly national high school sports platform while honoring the local communities that support them,” said David Rudolph, PlayOn! Sports chief executive officer. “Our mission is to serve the current and future generations of student-athletes, support and encourage their participation and make their performances accessible to their friends, family and fans on every media platform they use.”
The NFHS Network is a joint venture between the NFHS and PlayOn! Sports and will be governed and overseen by a combination of NFHS and PlayOn executives. On Aug. 8, Roberts was elected chairman of the five-member NFHS Network board of directors that will be responsible for guiding the Network. “This won’t be easy,” Roberts said, “but nothing really worthwhile ever is.”
“Ultimately, we want to make the NFHS Network the most treasured and trusted source for high school athletics,” Gardner said.
WISL Honoree Thunberg Embraces Leadership Opportunities in Every Role
By
Geoff Kimmerly
MHSAA.com senior editor
March 3, 2025
Through several professional roles in education, Jennifer Thunberg always has maintained a strong connection with athletics and provided leadership – locally, within her league and sport community, and currently at the statewide level serving on the Representative Council of the Michigan High School Athletic Association.
To recognize her vast an ongoing contributions, Thunberg has been named the 39th recipient of the MHSAA’s Women In Sports Leadership Award.
Each year, the Representative Council considers the achievements of women coaches, officials and athletic administrators affiliated with the MHSAA who show exemplary leadership capabilities and positive contributions to athletics. Thunberg will receive her award during the Division 1 Girls Basketball Final, March 22 at the Breslin Student Events Center in East Lansing.
A standout herself as a three-sport athlete at Bay City Central and then volleyball player at Saginaw Valley State University, Thunberg began her coaching career at Central in 1997 and teaching career there in 2001. After coaching the volleyball junior varsity two seasons while still playing collegiately, she led the varsity to a 249-201-43 record over 10 seasons before moving on to Pinconning High School, where she served as athletic director from 2008-14.
Thunberg returned to Central as an assistant principal and became the school’s athletic director in 2017. She remained in that position until becoming principal at Freeland Middle School two years ago.
“A lot of the women who are on that (WISL Award) list are women who have been mentors of mine – who I have worked very closely with – and to be included in that group of women, I’m humbled and honored,” Thunberg said. “Jean LaClair (Bronson, 2015) has been a mentor of mine since I began my coaching career, and I can’t say enough about her. (There are many) between the volleyball world and athletic director world, and I’m just honored to be part of it.”
During her time as Bay City Central’s volleyball coach, Thunberg also served as president of the Michigan Interscholastic Volleyball Coaches Association (MIVCA) from 2005-08, and was instrumental in the creation of the annual Miss Volleyball Award honoring the state’s top high school senior.
As Pinconning and later Central’s athletic director, Thunberg hosted several MHSAA Tournament events and Coaches Advancement Program sessions. She also has served on MHSAA committees for volleyball rules, site selection, Scholar-Athlete Award selection and Women In Sports Leadership Conference planning.
She was one of only two female athletic directors in the Saginaw Valley League when she took that position at Central, and she served as the league’s executive director during the 2022-23 school year. The Michigan Interscholastic Athletic Administrators Association (MIAAA) named her its Region 8 Athletic Director of the Year in 2022.
Thunberg also served on the board for the Michigan Association of Secondary School Principals from 2015-21. She was appointed to the MHSAA’s Representative Council at its 2023-24 Fall Meeting and is serving a two-year term.
“At every stage of her educational career, Jennifer Thunberg has taken on a leadership role, and her vision and dedication to students is admired by her athletic and administrative communities across the state,” MHSAA Executive Director Mark Uyl said. “She is a strong believer in the power of athletics to help drive a student’s all-around education, and we are thankful to have her voice representing school sports.”
A 1996 graduate of Bay City Central, Thunberg played basketball, volleyball and softball for the Wolves. At SVSU, she earned a bachelor’s degree in secondary education and master’s in educational leadership, and she remains among the volleyball program’s all-time leaders in single-season aces.
Thunberg earned her certified athletic administrator designation from the National Interscholastic Athletic Administrators Association (NIAAA) in 2010, and her certified master athletic administrator designation in 2014.
In addition to leading a school and serving on the MHSAA’s Council, she’s also currently serving as president of the Bay County Sports Hall of Fame.
“I was student council president in high school, National Honor Society vice president, and whatever group I got involved in … I just liked to be involved in those organizations,” Thunberg said of taking on leadership roles. “And every single one of those organizations improved and helped me more than I’ve helped the organization. They’ve taught me things, helped me get to know more people – helped me become who I am today.”
Her husband Todd Thunberg is a teacher and Bay City Central’s girls basketball coach, and they have two daughters, 13-year-old Taylor and 11-year-old Rylee.
The first Women In Sports Leadership Award was presented in 1990.
Past recipients
1990 – Carol Seavoy, L’Anse
1991 – Diane Laffey, Harper Woods
1992 – Patricia Ashby, Scotts
1993 – Jo Lake, Grosse Pointe
1994 – Brenda Gatlin, Detroit
1995 – Jane Bennett, Ann Arbor
1996 – Cheryl Amos-Helmicki, Huntington Woods
1997 – Delores L. Elswick, Detroit
1998 – Karen S. Leinaar, Delton
1999 – Kathy McGee, Flint
2000 – Pat Richardson, Grass Lake
2001 – Suzanne Martin, East Lansing
2002 – Susan Barthold, Kentwood
2003 – Nancy Clark, Flint
2004 – Kathy Vruggink Westdorp, Grand Rapids
2005 – Barbara Redding, Capac
2006 – Melanie Miller, Lansing
2007 – Jan Sander, Warren Woods
2008 – Jane Bos, Grand Rapids
2009 – Gail Ganakas, Flint; Deb VanKuiken, Holly
2010 – Gina Mazzolini, Lansing
2011 – Ellen Pugh, West Branch; Patti Tibaldi, Traverse City
2012 – Janet Gillette, Comstock Park
2013 – Barbara Beckett, Traverse City
2014 – Teri Reyburn, DeWitt
2015 – Jean LaClair, Bronson
2016 – Betty Wroubel, Pontiac
2017 – Dottie Davis, Ann Arbor
2018 – Meg Seng, Ann Arbor
2019 – Kris Isom, Adrian
2020 – Nikki Norris, East Lansing
2021 – Dorene Ingalls, St. Ignace
2022 – Lori Hyman, Livonia
2023 – Laurie Glass, Leland
2024 – Mary Cicerone, Bloomfield Hills; Eve Claar, Ann Arbor
PHOTOS At left, Jennifer Thunberg speaks during an MASSP Conference. At right, she and her family show their support for Bay City Central. (Photos provided by Jennifer Thunberg.)