MI Student Aid to Present MHSAA Media

September 1, 2016

By Geoff Kimmerly
Second Half editor

Just as the Michigan High School Athletic Association hopes students will pursue the many benefits of taking part in educational athletics, MI Student Aid – a division of the Michigan Department of Treasury – encourages students to pursue postsecondary educational opportunities by providing financial assistance toward attaining that goal.

Sharing in the desire to make Michigan students aware of all possibilities available, MI Student Aid has signed on to work with the MHSAA to present the opportunities provided by both to a statewide audience via the MHSAA’s radio, video, social media and online initiatives.

MI Student Aid – a part of the Student Financial Services Bureau located within the Department of Treasury – encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division.

Among MHSAA broadcast ventures that will be presented by MI Student Aid during the 2016-17 school year are the five-minute “This Week in High School Sports” program that airs on more than 80 radio stations statewide, and the weekly video highlights from Michigan programming produced for the NFHS Network, dispersed to statewide media and published online on the MHSAA Website.

“We value the life lessons learned on the athletic field, and MI Student Aid promotes continuing education for our student-athletes by providing financial assistance in pursuing those opportunities,” said John E. “Jack” Roberts, Executive Director of the MHSAA. “We are always seeking to make students and their families aware of all that can be gleaned from educational athletics, and we’re glad to provide an avenue for MI Student Aid to promote the options available to help in financing the continuation of their studies.”

In addition to radio and video contributions, MI Student Aid will have an on-site presence at MHSAA championship events throughout this school year and serve as the presenting sponsor of weekly football and boys and girls basketball statewide reports on Second Half.

MI Student Aid also will have an opportunity to connect with students and their families through a presence on the MHSAA’s social media platforms.

“We are extremely excited to be partnered with Michigan High School Athletic Association,” said Anne Wohlfert, Director of the Student Financial Services Bureau. “Students and families oftentimes encounter barriers when paying for college, and MHSAA provides a platform that allows our resources and services to be transparent, directly to the audience we are trying to reach. Our mission and values closely align with that of MHSAA, which made this partnership an easy decision. We are looking forward to a long-lasting, successful partnership with them.”

Click for information on MI Student Aid and connect with MI Student Aid via social media on Facebook and Twitter @mistudentaid.

Coaches Get U-M Concussion Training

July 24, 2012

Already administering a strong set of protocols addressing the removal and return to play of young athletes suspected of sustaining concussions in competition, the Michigan High School Athletic Association is further ramping up its concussion education efforts of coaches, student-athletes and parents as the 2012-13 school year approaches.

In partnership with the University of Michigan’s NeuroSport and the Pediatric Trauma Program at C.S. Mott Children’s Hospital, required online rules meetings for coaches and officials will include an education component illustrating the serious nature of concussions; recognition of the signs and symptoms; a review of return to play protocols; applicable MHSAA regulations; and downloadable co-branded resources from NeuroSport, as well as materials produced by a joint effort of the Brian Injury Association of Michigan, the Detroit Lions, the Center for Disease Control and the MHSAA.

This is the second year the MHSAA has included concussion education in its online rules meetings, which are annually viewed by nearly 20,000 coaches and game officials. This year, the Michigan NeuroSport Concussion Education - High School Coach edition, endorsed by the American Academy of Neurology last fall, has been modified for the MHSAA audience. The MHSAA will also promote the availability of the NeuroSport concussion education modules offered specifically for parents and coaches.

“These educational efforts, coupled with protocols addressing concussions when they take place on the field of play, put our schools in the best possible position to minimize the risk to young people,” said John E. “Jack” Roberts, executive director of the MHSAA. “We’re pleased to have our new partnership with University of Michigan NeuroSport and our ongoing partnership with the Brian Injury Association of Michigan which put our state at the forefront of addressing the critical health issue for interscholastic athletes.”

Roberts added that the same educational materials the Association has co-branded with its partners will also be used to help raise concussion awareness in other youth sports by other sponsors in the state. 

“We are proud to partner with MHSAA and bring the most up-to-date concussion education to those on the frontline of athletics. Education is a vital component to improving player safety,” says Amy Teddy, injury prevention program manager at C.S. Mott Children’s Hospital. “We believe that ‘It takes a team to keep concussions on the sidelines.’ Parents, coaches, teammates, officials and athletic trainers all have a role in protecting athletes from serious injury.

“In addition to our coach modules, we recently launched our parent edition to help another member of the ‘team’ better recognize and understand concussion.” added Teddy, who also is director of education for Michigan Neurosport.

The NeuroSport online programs for parents, high school coaches and youth sports coaches is now available at http://www.MichiganNeuroSport.com. An online program for athletes will be available soon.

NeuroSport has also produced a 60-second public service announcement in which one of the state’s all-time winningest football coaches – John Herrington of Farmington Hills Harrison – talks about concussions. This video, along with a 30-second PSA recently updated by the MHSAA, “No Such Thing As Just Getting Your Bell Rung,” will be made available to media outlets in time for the coming sports season, and will be shown during MHSAA programming online and on cable television.