NFHS Introduces Updated Logo

July 17, 2019

Special from NFHS

As the National Federation of State High School Associations (NFHS) heads into the next 100 years of leading high school sports and other activity programs nationwide, it will be doing so with a new logo.

The new logo was unveiled to the membership earlier this month at the close of the NFHS Centennial Celebration. The NFHS and its 51-member state high school associations celebrated the organization’s accomplishments at the 100th Annual Meeting at the JW Marriott in downtown Indianapolis.

The organization will continue to be branded as the NFHS in the new logo, and the N and F are connected as has been the case since 1979. However, the entire acronym is together on one line as opposed to the previous logo with the NF and HS on separate lines. While red and blue will continue to be the predominant colors, the new logo mixes white with red and blue to suggest a flag waving in the wind. The direction of the flag is pointing upward to symbolize forward-thinking and advancement.

The new design maintains a resemblance to the shield that has been a part of the NFHS logo since 1997. However, the logo is flared at the top, and the bottom of the logo does not have definitive borders, which suggests the organization has moved past its first 100 years and is expanding its reach as the national leadership organization for high school sports and performing arts programs in the United States.

While the organization’s logo from 1952 had four stars to signify the four charter members of the NFHS, the four stripes within the new logo represent the four homes of the organization during the first 100 years. 

“We wanted to retain NFHS as the central component of the new logo because the organization’s national presence has continued to spiral upward in the 22 years since the NFHS acronym was adopted,” said Dr. Karissa Niehoff, NFHS executive director. “However, as we celebrated our first 100 years, we felt it was important to establish a new look that would signify our ever-increasing role as the national leader in high school sports and performing arts programs.”

Counting the Centennial logo that was used during the 2018-19 school year, the new logo will be 10th used by the organization since the first one was adopted in the 1930s. The new logo was created by Section 127, an Indianapolis-based design company.

The NFHS was started in 1920 and had offices in Chicago until 1971, when it moved to Elgin, Illinois. The organization moved to Kansas City, Missouri, in 1979, and then in 2000 to Indianapolis, where it remains today.

The Michigan High School Athletic Association is a member of the NFHS, and Michigan is one of the four founding states of the national association.

Kick Off Your 2022-23 with MHSAA.com's New Look, Enhanced Experience

By Geoff Kimmerly
MHSAA.com senior editor

August 1, 2022

Welcome to what we hope will be your best – and most welcoming experience yet – on MHSAA.com.

As part of the kickoff of the 2022-23 school year, the Michigan High School Athletic Association is reintroducing this redesigned website filled with enhancements we hope better tell the ever-inspiring story of school sports – while making it easier for visitors to learn how they can be part of these stories as they unfold.

Driving this new fan-focused MHSAA.com are the following:

  An opportunity to tell your stories, front and center. You’ll see them immediately on the front page of the website and on pages for all of our sports and schools. After 10 years, our “Second Half” website is gone, with that coverage of schools all over Michigan now moved to MHSAA.com.

  The ability to make schedule and tournament information easier to find. The navigation at the top of the site is designed to get you places in fewer clicks. And our pages for every sport will be updated frequently throughout the season and especially at tournament time with information on how to attend and watch your favorite teams compete.

  The probability you’re connecting with the MHSAA on your phone. The majority of our web traffic – 70 percent, in fact – is via a mobile device, and our website will be much easier to navigate moving forward.

Much of this will look familiar – just different, and hopefully more organized and easier to navigate.

Are we missing anything? To answer that question in advance, “Yes.” We will be working throughout the coming months to backfill much of the historical data that has made MHSAA.com a home for high school sports, while also positioning those results, records and more in a way our millions of visitors will be able to better enjoy them.

So please, stop by frequently and stay a while. What’s the best place to start? Check out the “I AM …” link at the top of this page, and dive in.