Record Girls Tournament Attendance Drives MHSAA Spectatorship Past 1.4 Million Again
By
Geoff Kimmerly
MHSAA.com senior editor
December 18, 2024
A record number of spectators at girls postseason events pushed Michigan High School Athletic Association attendance during the 2023-24 school year past 1.4 million fans for the second straight, with the total of 471,651 spectators for girls competitions breaking the previous all-time best set in 2014-15.
Total, MHSAA tournament events drew 1,449,574 spectators at competitions for which admission is charged – just over a half-percent decrease from 2022-23 but still the second highest overall postseason attendance over the last seven years. Attendance at MHSAA boys tournament events during 2023-24 was 1,008,070, a three-percent decrease from the year before. The MHSAA annually tracks attendance for all sports except golf, skiing and tennis, as single tickets are not sold for those sports.
Record spectator turnout for the Softball and Track & Field Tournaments drove the girls overall increase. Softball set an overall tournament record with 49,636 fans, besting the previous record set just the year before by nearly 2,000, and also set an individual-round record with 4,935 fans at Quarterfinals. Track & Field – with girls and boys competing together – drew a record 42,899 spectators overall, and a Regional record of 25,661. Both track totals bested previous records set during the 2020-21 school year.
Several more sports saw attendance increases during 2023-24. Girls basketball overall postseason attendance was up significantly and for the third-straight year, this time to 158,126 fans for a nine-percent increase from 2022-23. The Individual Wrestling Tournament drew 48,237 fans, an eight-percent increase from the previous season, and set records at the District (13,308) and Regional (11,089) levels. Overall attendance for competitive cheer (29,297, up 12 percent), girls lacrosse (5,627, up six percent), boys lacrosse (17,107, up less than one percent) and boys swimming & diving (6,116, up 33 percent) all were up as well from 2022-23.
Competitive cheer’s increase was keyed in part by record attendance at the District level (14,528). Baseball Districts (36,553), Boys Lacrosse Quarterfinals (3,021) and Girls Diving Regionals (879) also set records.
Football remains the most-attended MHSAA Tournament sport and drew 363,563 spectators for its playoff series – a decrease of nearly five percent from the previous year but including the highest attendance during the Semifinal rounds (32,596) since 2012-13. Boys basketball attendance again ranked second at 280,800 fans, down four percent from the previous year but with increases for the Regional and Quarterfinal rounds. Girls basketball remained third for overall attendance and first among girls sports, followed again by volleyball – which drew 113,239 fans, only 313 fewer than the year before as postseason attendance in that sport has seen less than a percentage point change year to year over the last three seasons.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Ross Named Broadcast & Media Coordinator
By
Geoff Kimmerly
MHSAA.com senior editor
February 19, 2021
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he’ll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties.
Ross, who began at the MHSAA in late December, is taking on many of the duties formerly handled by John Johnson, who retired Dec. 18 after 33 years as communications director and then director of broadcast properties.
Ross’s variety of past experiences already have served the MHSAA well during his first weeks in his new position. In addition to generating “This Week in High School Sports” played on more than 100 radio stations statewide and the “MHSAA Minute” produced weekly with State Champs! Sports Network, Ross stepped in almost immediately to direct MHSAA Network broadcasts of Fall playoffs that were restarted in January and worked with FOX Sports Detroit for its production of the 8 and 11-Player Football Finals during Jan. 16 and Jan. 22-23, respectively.
“Jon has been a wonderful addition to our team,” MHSAA Executive Director Mark Uyl said. “His background in video production will serve the MHSAA well, and he’s done an outstanding job jumping in mid-stream with our Final fall tournaments being completed in January followed by an immediate move to winter events. Jon is a terrific addition to the MHSAA team.”
Ross began his media career in June 1999 at the first of three television sports department stops, a string that concluded with his tenure as a reporter and anchor from 2002-05 for WILX in Lansing.
Most recently, Ross served from Feb. 2018 until this past December as a communications representative and senior editor for the Michigan Office of Highway Safety Planning, for which he helped manage development of statewide campaigns including “Click It Or Ticket” and “Drive Sober, Get Pulled Over.” In addition to content creation, Ross worked in media relations including as occasional spokesperson for the OHSP, along with managing budgets and execution of federally-funded campaigns and serving as chairperson of the 2019 Michigan Traffic Safety Summit which drew nearly 500 attendees.
At the MHSAA, Ross’s responsibilities also will include providing content for the Association’s websites including the fan-focused Second Half, managing MHSAA.tv and eventually media credentialing and other on-site communications functions at MHSAA events.
“My time working in sports never seemed like work, and I’m excited for the opportunity to be part of what the MHSAA is building as it continues to expand coverage especially with video and other digital ventures,” Ross said. “I’ve known John Johnson going back to my time in the media, and I can appreciate even more now the work he did in making the MHSAA a national leader in promoting school athletics. I hope my experiences will help us build on what he created as we continue to engage more with our schools and specifically athletes, coaches, officials and families to tell our story.”
Ross was born in Escanaba and is a 1995 graduate of Saginaw Heritage High School and 1999 graduate of Michigan State University, where he earned a bachelor’s degree in journalism with specialty in kinesiology.