Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
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Field Hockey Debut, Tennis Finals Change Among Most Notable as Fall Practices Set to Begin
By
Geoff Kimmerly
MHSAA.com senior editor
August 8, 2025
The addition of girls field hockey as a sponsored postseason championship sport and a revised schedule for Lower Peninsula Boys Tennis Finals are the most significant changes to fall sports as practices are set to begin Monday, Aug. 11, for an anticipated 100,000 high school athletes at Michigan High School Athletic Association member schools.
The fall season includes the most played sports for both boys and girls; 36,210 football players and 19,679 girls volleyball players competed during the Fall 2024 season. Teams in those sports will be joined by competitors in girls and boys cross country, field hockey, Lower Peninsula girls golf, boys soccer, Lower Peninsula girls swimming & diving, Upper Peninsula girls tennis and Lower Peninsula boys tennis in beginning practice next week. Competition begins Aug. 15 for cross country, field hockey, golf, soccer and tennis, Aug. 20 for swimming & diving and volleyball, and Aug. 28 for varsity football.
Field hockey is one of two sports set to make its debut with MHSAA sponsorship during the 2025-26 school year; boys volleyball will play its first season with MHSAA sponsorship in the spring.
There are 37 varsity teams expected to play during the inaugural field hockey season. There will be one playoff division, with the first MHSAA Regionals in this sport beginning Oct. 8 and the first championship awarded Oct. 25.
To conclude their season, Lower Peninsula boys tennis teams will begin a pilot program showcasing Finals for all four divisions at the same location – Midland Tennis Center – over a two-week period. Division 4 will begin play with its two-day event Oct. 15-16, followed by Division 1 on Oct. 17-18, Division 2 on Oct. 22-23 and Division 3 played Oct. 24-25.
Also in Lower Peninsula boys tennis, and girls in the spring, a Finals qualification change will allow for teams that finish third at their Regionals to advance to the season-ending tournament as well, but only in postseason divisions where there are six Regionals – which will be all four boys divisions this fall.
The 11-Player Football Finals at Ford Field will be played this fall over a three-day period, with Division 8, 4, 6 and 2 games on Friday, Nov. 28, and Division 7, 3, 5 and 1 games played Sunday, Nov. 30, to accommodate Michigan State’s game against Maryland on Nov. 29 at Ford Field.
Two more changes affecting football playoffs will be noticeable this fall. For the first time, 8-Player Semifinals will be played at neutral sites; previously the team with the highest playoff-point average continued to host during that round. Also, teams that forfeit games will no longer receive playoff-point average strength-of-schedule bonus points from those opponents to which they forfeited.
A pair of changes in boys soccer this fall will address sportsmanship. The first allows game officials to take action against a team’s head coach in addition to any cautions or ejections issues to players and personnel in that team’s bench area – making the head coach more accountable for behavior on the sideline. The second change allows for only the team captain to speak with an official during the breaks between periods (halftime and during overtime), unless another coach, player, etc., is summoned by the official – with the penalty a yellow card to the offending individual.
A few more game-action rules changes will be quickly noticeable to participants and spectators.
- In volleyball, multiple contacts by one player attempting to play the ball will now be allowed on second contact if the next contact is by a teammate on the same side of the net.
- In swimming & diving, backstroke ledges will be permitted in pools that maintain a 6-foot water depth. If used in competition, identical ledges must be provided by the host team for all lanes, although individual swimmers are not required to use them.
- Also in swimming & diving – during relay exchanges – second, third and fourth swimmers must have one foot stationary at the front edge of the deck. The remainder of their bodies may be in motion prior to the finish of the incoming swimmer.
- In football, when a forward fumble goes out of bounds, the ball will now be spotted where the fumble occurred instead of where the ball crossed the sideline.
The 2025 Fall campaign culminates with postseason tournaments beginning with the Upper Peninsula Girls Tennis Finals during the week of Sept. 29 and wrapping up with the 11-Player Football Finals on Nov. 28 and 30. Here is a complete list of fall tournament dates:
Cross Country
U.P. Finals – Oct. 18
L.P. Regionals – Oct. 24 or 25
L.P. Finals – Nov. 1
Field Hockey
Regionals – Oct. 8-21
Semifinals – Oct. 22 or 23
Final – Oct. 25
11-Player Football
Selection Sunday – Oct. 26
District Semifinals – Oct. 31 or Nov. 1
District Finals – Nov. 7 or 8
Regional Finals – Nov. 14 or 15
Semifinals – Nov. 22
Finals – Nov. 28 and 30
8-Player Football
Selection Sunday – Oct. 26
Regional Semifinals – Oct. 31 or Nov. 1
Regional Finals – Nov. 7 or 8
Semifinals – Nov. 15
Finals – Nov. 22
L.P. Girls Golf
Regionals – Oct. 6, 7, 8, 9, 10, or 11
Finals – Oct. 17-18
Boys Soccer
Districts – Oct. 8-18
Regionals – Oct. 21-25
Semifinals – Oct. 29
Finals – Nov. 1
L.P. Girls Swimming & Diving
Diving Regionals – Nov. 13
Swimming/Diving Finals – Nov. 21-22
Tennis
U.P. Girls Finals – Oct. 1, 2, 3, or 4
L.P. Boys Regionals – Oct. 8, 9, 10, or 11
L.P. Boys Finals – Oct. 15-16 (Division 4), Oct. 17-18 (Division 1), Oct 22-23 (Division 2), and Oct. 24-25 (Division 3)
Girls Volleyball
Districts – Nov. 3-8
Regionals – Nov. 11 & 13
Quarterfinals – Nov. 18
Semifinals – Nov. 20-21
Finals – Nov. 22
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.