Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Hoops, Hockey Prep for Playoff Changes
December 12, 2019
By Geoff Kimmerly
Second Half editor
The introduction of limited seeding at the District level for girls and boys basketball, and a shift in the postseason schedule for ice hockey, are among changes that will be noticed most this season by those who compete in and follow the 12 winter sports for which the Michigan High School Athletic Association sponsors postseason tournaments.
Girls basketball’s first games tipped off Dec. 2, followed by boys basketball openers Dec. 9. This winter, for the first time, the top two teams in every basketball District will be seeded and placed on the opposite sides of their bracket, making the District Final the earliest round they could play each other. Those top-seeded teams will be determined using the Michigan Power Ratings (MPR) computer formula based on regular-season results against other MHSAA Tournament-eligible teams and opponents’ strength of schedule. (Games against out-of-state or non-MHSAA opponents will not count in the MPR formula.)
The MHSAA will draw all brackets 15 days before the start of District play. After the top seeds are determined and separated to opposite sides of the bracket, the draw process will place the remaining teams on the bracket based on a randomly-selected order determined earlier in the season. MPR also was used to similarly seed Districts for boys soccer for the first time this past fall and in the spring for boys lacrosse.
Also undergoing a change this winter, the MHSAA Ice Hockey Tournament will be played over three weeks rather than two as in previous seasons. The traditional dates for the start of the regular season and Finals will remain the same, as will the total number of regular-season games allowed. However, the MHSAA Tournament will begin on the third Monday before the Finals instead of two weeks before, and the extended postseason schedule places the maximum of six games that may be played from the start of Regionals through Finals over 20 days instead of the previous 13.
While those changes will affect tournament structures, a handful of others affecting daily competition will be particularly noticeable as well this winter:
• As with Lower Peninsula girls swimming & diving season in the fall, a pair of changes for LP boys and Upper Peninsula girls will take effect this winter. For swimmers, the definition of a legal finish has changed to include a competitor touching any part of the finish end of the lane, not just the touch pad. In diving, the degree of difficulty was adjusted for back and reverse somersaults to provide consistency with difficulty of other dives.
• In hockey, the allowed stick length for a non-goaltender has been extended to 65 inches with a blade no more than 12.5 inches long and between 2-3 inches high. The allowances for a goaltender’s stick also were adjusted – the widened portion up to 28 inches from the heel and to 3.5 inches in width, with a blade at maximum 15.5 inches in length. These changes were made to accommodate the greater average height of today’s athletes.
• In girls competitive cheer, non-braced static inversions will be allowed only with the following stipulations: the original base or spotter maintains constant contact with the flyer, prior to the static inverted position the flyer must originate from below shoulder level, and the inversion must dismount to the cheering surface, cradle, any waist-level position or a non-inverted stunt at shoulder level. Also, twists from inversions and inversions released to extended level are illegal.
• A new rule in wrestling will allow for additional time to evaluate head and neck injuries. If an injury occurs involving the head, neck, cervical column and/or nervous system and an appropriate health care professional is present, that caregiver may request the traditional 90 seconds of injury time be extended up to a maximum of five minutes to evaluate the injury. Before that time expires, the wrestler must be ready and able to continue the match or it will be defaulted.
• Also for wrestling, a new criteria has been added to the tie-breaking system used when a dual meet finishes in a tied score. The new sixth criteria “f” states that the team giving up the fewest forfeits during a match shall be declared the winner.
The 2019-20 Winter campaign culminates with postseason tournaments beginning with Girls & Boys Skiing Regionals on Feb. 10, and wraps up with the Boys Basketball Finals on March 28. Here is a complete list of winter tournament dates:
Girls Basketball
Districts – March 2, 4 & 6
Regionals – March 10 & 12
Quarterfinals – March 17
Semifinals – March 19-20
Finals – March 21
Boys Basketball
Districts – March 9, 11 & 13
Regionals – March 16 & 18
Quarterfinals – March 24
Semifinals – March 26-27
Finals – March 28
Girls & Boys Bowling
Team Regionals – Feb. 28
Singles Regionals – Feb. 29
Team Finals – March 6
Singles Finals – March 7
Girls Competitive Cheer
Districts – Feb. 21-22
Regionals – Feb. 29
Finals: March 6-7
Girls Gymnastics
Regionals – March 7
Team Finals – March 13
Individual Finals – March 14
Ice Hockey
Regionals – Feb. 24-March 4
Quarterfinals – March 7
Semifinals – March 12-13
Finals – March 14
Girls and Boys Skiing
Regionals – Feb. 10-14
Finals – Feb. 24
Girls & Boys Swimming & Diving
U.P. Girls & Boys Finals – Feb. 15
L.P. Boys Diving Qualification Meets – March 5
L.P. Boys Finals – March 13-14
Wrestling
Team Districts – Feb. 12-13
Individual Districts – Feb. 15
Team Regionals – Feb. 19
Individual Regionals – Feb. 22
Team Quarterfinals – Feb. 28
Team Semifinals & Finals – Feb. 29
Individual Finals – March 6-7