Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
Finalists Announced for 2025-26 MHSAA/Farm Bureau Insurance Scholar-Athlete Awards
By
Geoff Kimmerly
MHSAA.com senior editor
January 20, 2026
The 120 finalists for the Michigan High School Athletic Association's Scholar-Athlete Awards for the 2025-26 school year, presented by Farm Bureau Insurance, have been announced.
The program, in its 37th year, has recognized student-athletes since the 1989-90 school year and again this winter will honor 32 individuals from MHSAA member schools who participate in at least one sport in which the Association sponsors a postseason tournament.
Farm Bureau Insurance underwrites the Scholar-Athlete Awards and will present a $2,000 scholarship to each recipient. Since the beginning of the program, 991 scholarships have been awarded.
Scholarships will be presented proportionately by school classification, with 12 scholarships to be awarded to Class A student-athletes, six female and six male; eight scholarships awarded to Class B student-athletes, four female and four male; six scholarships awarded to Class C student-athletes, three female and three male; and four scholarships awarded to Class D student-athletes, two female and two male. In addition, two scholarships will be awarded at-large to minority recipients, regardless of school size.
Every MHSAA member high school could submit as many applications as there are scholarships available in its classification and could have more than one finalist. This year, 95 schools have a finalist, with Birmingham Groves and Flint Powers Catholic atop the list with three apiece. Twenty-one schools have two finalists: Ann Arbor Greenhills, Bay City Central, Birch Run, Bloomfield Hills, Bloomfield Hills Academy of the Sacred Heart, Bloomfield Hills Cranbrook Kingswood, Corunna, Detroit Country Day, Frankenmuth, Grand Ledge, Holland, Holland West Ottawa, Midland Dow, Mount Pleasant Sacred Heart, Negaunee, Northville, Okemos, Plymouth, Royal Oak, White Lake Lakeland and Yale.
Multiple-sport participation remains the norm among applicants. The average sport participation rate of the finalists is 3.02, up from 2.88 a year ago. There also are 82 three-plus sport participants in the finalists field, up from 75 in 2024-25, and all 31 sports in which the MHSAA sponsors postseason tournaments are represented — including field hockey and boys volleyball, which joined the MHSAA's championship lineup this school year for the first time.
Of 426 schools which submitted applicants, 20 submitted the maximum allowed. This year, 1,438 applications were received. All applicants will be presented with certificates commemorating their achievement. Additional Scholar-Athlete Award information, including a complete list of scholarship nominees, can be found on the Scholar-Athlete Award page.
The applications were judged by a 72-member committee of coaches, counselors, faculty members, administrators and board members from MHSAA member schools. Selection of the 32 scholarship recipients will take place in early February. Class C and D scholarship recipients will be announced Feb. 3, Class B scholarship recipients will be announced Feb. 10 and Class A scholarship recipients will be announced Feb. 17. All announcements will be made on the MHSAA Website.
To be eligible for the award, students must have a cumulative grade-point average of 3.50 (on a 4.0 scale) and previously have won a varsity letter in at least one sport in which the MHSAA sponsors a postseason tournament. Students also were asked to respond to a series of short essay questions and submit two letters of recommendation and a 500-word essay on the importance of sportsmanship in educational athletics.
Farm Bureau Insurance of Michigan was founded in 1949 by Michigan farmers who wanted an insurance company that worked as hard as they did. Those values still guide the company today and are a big reason why it is known as Michigan’s Insurance Company, dedicated to protecting the farms, families, and businesses of this great state. Farm Bureau Insurance agents across Michigan provide a full range of insurance services — life, home, auto, farm, business, retirement, Lake Estate®, and more — protecting nearly 500,000 Michigan policyholders.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
2025-26 Scholar-Athlete Award Finalists
GIRLS CLASS A
Reese Beauleaux, Adrian
Asia Shi, Ann Arbor Huron
Lilamae Frank, Battle Creek Lakeview
Brynn Corrion, Bay City Central
Bella Matthews, Bay City Central
Lydia Binelli, Berkley
Jacey Roy, Birmingham Groves
Julia Yoder, Birmingham Groves
Ella Griffin, Bloomfield Hills
Sydney Behnke, Bloomfield Hills Cranbrook Kingswood
Justine Casey, Bloomfield Hills Cranbrook Kingswood
Laurin M. Edwards, Detroit Cass Tech
Grace Kim, Farmington Hills Mercy
Gracelynn Olson, Fruitport
Jade Queen, Grand Ledge
Maggie Telgenhof, Holland
Maggie Rothstein, Holland West Ottawa
Mattie Thompson, Okemos
Veda Keshavamurthy, Plymouth
Ava Mac Donald, Rochester Adams
Jillian Hayes, Saline
Arabella Glass, Waterford Kettering
Anna Linen, White Lake Lakeland
Meredith Peterson, White Lake Lakeland
BOYS CLASS A
Ari Blank, Birmingham Groves
Caleb Garrett, Birmingham Seaholm
Sajan Doshi, Bloomfield Hills
Kazutaka Suzuki, Canton
Ryan Dye, Detroit Catholic Central
Carson Soltis, DeWitt
Trevor Griffith, Flint Kearsley
Ian Deters, Grand Ledge
Eli Macauley, Grand Rapids Forest Hills Northern
Andrew Legg, Holland
Drew Rothstein, Holland West Ottawa
Wesley Rogers, Mason
Marcel Stork, Mattawan
Eamon Murray, Midland
Matthew Huang, Midland Dow
Matthew McGaugh, Midland Dow
Benjamin Hu, Northville
Amogh Mavatoor, Northville
Ian Morgan, Okemos
Sami Anwar, Plymouth
Omar Elghawy, Portage Northern
Luke Desnoyer, Royal Oak
Nicholas Maeso, Royal Oak
Owen Wohlfert, Traverse City West
GIRLS CLASS B
Sophia Hazzi, Ann Arbor Greenhills
Sydney Fox, Birch Run
Avery Pagel, Birch Run
Presley Chamberlain, Cheboygan
Madison Dennis, Durand
Natalie Foltz, Frankenmuth
Julia Noureddine, Grosse Ile
Phoebe Elder, Haslett
Brayley West, Lake Fenton
Aubrey Tarkiewicz, Marshall
Clare O'Donnell, Negaunee
Liliana Saunders, Negaunee
Lilly Thelen, Portland
Maya Grossman, Vicksburg
Ava Lassey, Wixom St. Catherine
Kendall Hollon, Yale
BOYS CLASS B
Parth Ashok, Ann Arbor Greenhills
Cole Haist, Big Rapids
Miles Dell, Chelsea
Nolan Carr, Corunna
Joel DeLorge, Corunna
Hugh Aaron, Detroit Country Day
Micah Zacks, Detroit Country Day
Möbius Stubblefield, Edwardsburg
Caleb Carignan, Flint Powers Catholic
Bryce Gross, Flint Powers Catholic
Logan Johnson, Flint Powers Catholic
Caden Sommerfield, Frankenmuth
Dylan Becksvoort, Holland Christian
Jaxxon Thelen, Ionia
Tucker Cole, Tecumseh
Jackson Kohler, Yale
GIRLS CLASS C
Anna Poppema, Bath
Hope Miller, Blissfield
Brynne Schulte, Elk Rapids
Addyson Rhodes, Grandville Calvin Christian
Molly Soper, Hanover-Horton
Izabella Latuszek, Laingsburg
Maya Carlson, Manistique
Ashley Carlson, Norway
Luella Whipkey, Oscoda
Emma Winans, Perry
Lillian Kwiatkowski, Rudyard
Irelynn Pachulski, Saranac
BOYS CLASS C
Ethan Stine, Bridgman
Joe Gaffney, Charlevoix
Gavin Comero, Ishpeming Westwood
Sean Siems, Kalamazoo Hackett Catholic Prep
Eli Smith, LeRoy Pine River
Grason Weber, Leslie
Sean Dammann, New Lothrop
Logan Slimko, North Muskegon
Drew Ruddy, Ottawa Lake Whiteford
Luke Paxton, Pewamo-Westphalia
Ryan Kowalczyk, Pinconning
Amos Miller, Saginaw Arts & Sciences Academy
GIRLS CLASS D
Audrey Stone, Bessemer
Madison Karakashian, Bloomfield Hills Academy of the Sacred Heart
Alexa Ross, Bloomfield Hills Academy of the Sacred Heart
Caila Fitchett, Dryden
Lorna Wiesen, Leland
Isabel Rookard, Mount Pleasant Sacred Heart
Hope Woolman, Sterling Heights Parkway Christian
Emily DelFavero, Wakefield-Marenisco
BOYS CLASS D
Zyan Breznik, Adrian Lenawee Christian
Ian Flanagan, Deckerville
Brady Jungwirth, Felch North Dickinson
David Wahl, Gaylord St Mary
Connor Hill, Hillsdale Academy
Noah Zeien, Mount Pleasant Sacred Heart
Jack Nelson, Ontonagon
Louis Kowalsky, West Bloomfield FJA