Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
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Lacrosse Finals Move to U-M Among Headlines as Spring Sports Ramp Up
By
Geoff Kimmerly
MHSAA.com senior editor
April 9, 2024
The Girls & Boys Lacrosse Finals will be played at University of Michigan Lacrosse Stadium for the first time, one of the most notable changes for this season as sports ramp up for more than 100,000 athletes anticipated to participate this spring for Michigan High School Athletic Association member schools.
The MHSAA sponsors postseason competition each spring in baseball, girls and boys lacrosse, girls soccer, softball, girls and boys track & field, boys golf (Lower and Upper Peninsula) and girls golf (UP), and girls (LP) and boys (UP) tennis.
The U-M Lacrosse Stadium opened for competition in 2018 and seats 2,000 spectators. The Girls Lacrosse Finals will be played Friday, June 7, with Division 1 at 4 p.m. and Division 2 at 7 p.m. The Boys Lacrosse Finals will be played the following day, June 8, with Division 2 at 11 a.m. and Division 1 at 2 p.m.
Girls lacrosse also has a significant format adjustment this season, as games will be played with four 12-minutes quarters instead of the previous two halves, in part to allow coaches more opportunities to provide direct instruction during a game. Two more rules changes are expected to improve flow of play – players awarded a free position outside of the critical scoring area no longer must come to a stop and settled stance before self-starting, and false start penalties outside the critical scoring area have been eliminated.
Several more rules changes will be noticeable this spring:
In boys lacrosse, a change was made to enhance player safety. Play will stop immediately any time a player’s helmet comes off, and that player may not return until the next dead ball after play continues.
Fair and legal starts are a continued emphasis for track & field, and a rule change will allow for movement before the start of the race as long as a competitor does not leave their mark with a hand or a foot after the “set” command, or make forward motion before the starting device is activated.
A significant rule change in softball alters pitch delivery mechanics. The pitcher may now have both feet off the ground at the same time when releasing the ball as long as both feet remain within the 24-inch width of a pitching plate and the pitcher does not replant the pivot foot before delivering the pitch.
Another change in softball requires that a playbook/playcard be worn on the wrist or kept in a back pocket to reduce distractions. If worn by the pitcher, the equipment must be worn on the non-pitching arm. Similarly in baseball, a wristband with plays or instructions will be permitted but must be a single, solid color, and for pitchers may not contain the colors white or gray or be otherwise distracting. Baseball players must wear this wristband on the wrist or forearm, and pitchers may wear one only on their non-pitching arm.
Also in baseball, a rule change allows for one-way communication devices worn by the catcher to receive instructions from the dugout while on defense, for the purpose of calling pitches. The coach must be inside the dugout/bench area to use the communication device.
Golfers now are required to participate in at least four competitions for the high school team prior to representing that school team in an MHSAA Regional or Final. Those four regular-season competitions may be 9 or 18-hole events.
In tennis, for the first time in Lower Peninsula play, a No. 1 doubles flight from a non-qualifying team will be able to advance from its Regional to Finals competition. To do so, that No. 1 doubles flight must finish first or second at its Regional, and the No. 1 singles player from that team also must have qualified for the Finals individually by finishing first or second in Regional play.
On the soccer pitch, two officiating-related changes will be especially noticeable. Officials now may stop the clock to check on an injured player without that player being required to leave the match – previously that player would have to sub out. Also, categories for fouls have been redefined: careless (which is a foul but does not receive a card), reckless (a foul with a yellow card) and excessive force (foul with red card).
The 2023-24 Spring campaign culminates with postseason tournaments, as the championship schedule begins with the Upper Peninsula Girls & Boys Golf and Boys Tennis Finals during the week of May 27 and wraps up with Girls Soccer, Baseball and Softball Finals on June 15. Here is a complete list of winter tournament dates:
Baseball
Districts – May 23-June 1
Regional Semifinals – June 5
Regional Finals, Quarterfinals – June 8
Semifinals – June 13-14
Finals – June 15
Golf
LP Boys Regionals – May 28-June 1
UP Girls & Boys Finals – May 29, 30, 31 or June 1
LP Boys Finals – June 7-8
Boys Lacrosse
Pre-Regionals – May 10-15
Regionals – May 16-29
Quarterfinals – May 31 or June 1
Semifinals – June 5
Finals – June 8
Girls Lacrosse
Pre-Regionals – May 16-18, or May 20
Regionals – May 22-June 1
Semifinals – June 5
Finals – June 7
Girls Soccer
Districts – May 22-June 1
Regionals – June 4-8
Semifinals – June 11-12
Finals – June 14-15
Softball
Districts – May 23-June 1
Regionals – June 8
Quarterfinals – June 11
Semifinals – June 13-14
Finals – June 15
Tennis
LP Girls Regionals – May 15-18
UP Boys Finals – May 29, 30, 31 or June 1
LP Girls Finals – May 31-June 1
Track & Field
Regionals – May 16-18
Finals – June 1