Retired MHSAA Executive Director Roberts Selected for NFHS Hall of Fame
By
Geoff Kimmerly
MHSAA.com senior editor
March 8, 2022
During an award introduction two years ago, MHSAA associate director Tom Rashid described his longtime close friend Jack Roberts as the leader who “took our darkest hours and problems and turned them into positives.”
The MHSAA has faced its share of challenging times, and those may have been among Roberts’ finest hours over 32 years as MHSAA executive director – and admittedly the times when his adrenaline flowed most. But there were many more good times and memorable advances for Michigan school sports under his leadership, and he will be recognized again this summer both for those and a lifetime of service to school sports in this state and across the nation.
John E. “Jack” Roberts was one of 12 honorees announced Tuesday as this year’s inductees into the National High School Sports Hall of Fame by the National Federation of State High School Associations (NFHS). He will be inducted as one of three former state association administrators selected for the 39th Hall of Fame class at a ceremony during the NFHS summer meeting July 1 in San Antonio, Texas.
He began his tenure as MHSAA executive director in 1986, and at the time of his retirement he was the nation’s longest-serving executive director of a state high school athletic association. He was the fourth person to serve the MHSAA in that leadership role full time, following Charles E. Forsythe (1931-42, 1945-68), Allen W. Bush (1968-78) and Vern L. Norris (1978-86).
Roberts will become the Hall of Fame’s ninth inductee from Michigan, joining Forsythe (inducted 1983), River Rouge boys basketball coach Lofton Greene (1986), Warren Regina athletic director, softball and basketball coach Diane Laffey (2000), Fennville basketball and baseball standout Richie Jordan (2001), Grosse Pointe Woods University Liggett boys and girls tennis coach Bob Wood (2005), Bloomfield Hills Cranbrook hockey standout Jim Johnson (2007), Owosso football, basketball and baseball all-stater Brad Van Pelt (2011); and Vermontville Maple Valley baseball national record holder Ken Beardslee (2016).
Roberts also follows in the footsteps of his late father, John Roberts, who served as executive director of the Wisconsin Interscholastic Athletic Association from 1957-85 and was inducted into the National High School Hall of Fame in 2000. They will be the first father-son team in the Hall of Fame.
Jack Roberts began his career serving as an assistant director for the National Federation from 1973-80. He was involved with the implementation of Title IX at the local and state levels and made immense contributions as the NFHS representative to the landmark Amateur Sports Act of 1978, and also played a significant role in the NFHS rules-writing process as the organization started writing and publishing rules for a number of new sports during the 1970s.
The MHSAA enjoyed continued growth under Roberts’ guidance, particularly in the number of Michigan students participating in athletics and in the number of MHSAA-sponsored tournament sports available to them. Several key rules changes came under Roberts’ watch and direction, and he made the MHSAA a national leader in health and safety efforts particularly in the areas of head injury care, heart safety initiatives and heat management strategies.
“I had a head start in this work. Growing up in the home of the executive director of the Wisconsin Interscholastic Athletic Association and then spending most of my 20s working for the National Federation office, and much of it with (longtime NFHS executive director) Cliff Fagan, was a jumpstart on this career,” Roberts said. “But I’m also satisfied at this point that, to paraphrase Hamilton in the musical ‘Hamilton,’ I didn’t give up on my shot. I was given a shot, I took it and I didn’t waste the chance.
“The job fit me, and I think I maxed the opportunity I had to serve educational athletics in this job, and that’s satisfying to think about at this time.”
Under Roberts’ leadership, overall participation in high school athletics in Michigan increased 10 percent, and the MHSAA added more than 200 schools in increasing its membership by more than 15 percent at the high school and junior high/middle school levels combined. His tenure saw the addition of girls competitive cheer (1994), girls & boys bowling (2004) and girls & boys lacrosse (2005) to the MHSAA Tournament sport lineup, the creation of a separate wrestling tournament to determine champions by team format (1988), and 8-player football (2010, first playoffs 2011) as many small schools across the state began having trouble fielding 11-player teams because of enrollment and population decreases. Meanwhile, also under his leadership, the 11-player Football Playoffs expanded, doubling to 256 teams in 1999.
Among rules changes put in place during Roberts’ tenure was the addition of opportunities for multiple schools to create cooperative teams in sports where participation is lagging. He also helped Michigan become a national leader in improving sportsmanship; a comprehensive package enacted in 1996 set a statewide tone for appropriate behavior and perspective that continues to make an impact today.
Perhaps the most significant influences by Roberts came on the topics of health and safety. The MHSAA has led nationally in concussion care with its first programming in 2000 and return-to-play protocols enacted in 2010, and with mandated concussion reporting and insurance for those who suffer head injuries rolled out in 2015. A heat management policy and CPR requirements for coaches were introduced in 2013.
Also under this leadership, the first program for coaches education was launched in 1987 and evolved into the Coaches Advancement Program, with nearly 34,000 courses administered as part of CAP since 2004-05. The Women in Sports Leadership Conference was created in 1989 and remains the first, largest and longest-running program of its type in the country, regularly drawing upwards of 500 participants. The first of now-annual statewide Athletic Director In-Service Programs was conducted in 1992, and Michigan also remains a national leader in student services thanks to a variety of programs that were introduced under Roberts’ leadership.
Internally, he put the MHSAA on the leading edge nationally when it came to use the technology, especially in the realm of communications, where he put special emphasis on telling the story of school sports. “I think I was considered a conservative as to rules for eligibility and competition, and a progressive in how we delivered services to schools and school sports,” Roberts said.
In addition to his work specifically in Michigan, Roberts carried significant influence at the national level. He served as part of the NFHS Board of Directors and led the creation of the NFHS Network for video productions in 2012, serving as that board’s chairperson. He also has served on the board of directors of the National Association of Sports Officials (NASO).
“For 32 years, Jack Roberts was the epitome of what leadership looks like. He was the strongest advocate for high school sports that anyone could ever hope for,” said MHSAA Executive Director Mark Uyl, who succeeded Roberts in 2018. “He is without question one of the preeminent pioneers and difference-makers in the world of high school sports over the past 100 years.
“And other than my father, there has not been a man who has had a bigger impact and positive influence on my life personally than Jack Roberts.”
The National High School Hall of Fame was started in 1982 by the NFHS, and the rest of this year’s class is made up of athletes, coaches, administrators and an official. The 12 individuals were chosen after a two-level selection process involving a screening committee composed of active high school state association administrators, coaches and officials, and a final selection committee composed of coaches, former athletes, state association officials, media representatives and educational leaders. Nominations were made through NFHS member associations. Also chosen for this class were athletes Notah Begay (New Mexico), Walter Payton (Mississippi), Sanya Richards-Ross (Florida) and Thurman Thomas (Texas); sport coaches Ray Crowe (Indiana), Ron Kordes (Kentucky) and Lamar Rogers (Tennessee); administrators E. Wayne Cooley (Iowa) and Becky Oakes (Missouri), official Jeff Risk (North Dakota) and speech/debate coach Susan McLain (Oregon). (Click for more.)
Roberts came to the MHSAA in 1986 from the Fellowship of Christian Athletes, which he served as executive vice president. He is a 1970 graduate of Dartmouth College and taught English and coached football at high schools in Milwaukee and Denver before joining the NFHS staff.
He and his wife Peggy reside in East Lansing, and in retirement they together have increased their contributions to environmental matters and international refugee issues while both serving in leadership roles. Jack Roberts has served as board president for the Refugee Development Center in Lansing for 13 years, and Peggy Roberts served six years as chairperson of the board for Lansing’s Fenner Nature Center. As part of their environmental work, the Roberts are working within a small group of organizations to help them acquire and preserve land.
East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards
By
Geoff Kimmerly
MHSAA.com senior editor
May 23, 2025
East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.
Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.
For 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.
Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.
Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.
“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”
Furlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.
As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.
As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.
Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.
“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”
Norris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.
Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals.
Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.