Rice Brings Officials Expertise to MHSAA
August 2, 2018
By Geoff Kimmerly
Second Half editor
Before starting down the path toward becoming one of the nation’s most respected trainers of baseball umpires, Brent Rice was a student at small-town Concord High School who didn’t have to put much effort into succeeding academically.
But he received a challenge that has continued serving him along the way.
It came from one of his high school coaches, who said he’d go to bat for the then-senior leaving school early to begin attending the prestigious Harry Wendelstedt Umpire School in Ormond Beach, Florida. But first, Rice would have to show the higher level of effort and commitment it would take to succeed on his quest to become a professional official.
That nudge from high school sports drove Rice’s surge into officiating, and also remained with him as he decided to come home and serve Michigan’s high schools – with nearly two decades of teaching and training experience to guide him as an assistant director for the Michigan High School Athletic Association.
Rice, who went on to umpire minor league baseball for 12 years and become administrative director and chief of instruction for the Wendelstedt school, has been named to an MHSAA assistant director’s position, effective August 13. He will be charged with supervising the nearly 10,000 registered officials in all sports and also serve as the MHSAA’s director of baseball and assist with softball.
“I went to a small school, and I learned a lot of life lessons through that and I want to be able to give back,” Rice said. “It’s where I got my start, and where I want to finish up.”
The Wendelstedt school is the most highly-attended professional umpire school in the world, and Rice has served as chief of instruction since Sept. 2000 while adding responsibilities as administrative director in Jan. 2005. Rice also umpired at various levels of minor league baseball from 2000-12, including as a crew chief, and has directed or contributed to training publications referred to by thousands of professional umpires worldwide.
Rice, 36, graduated from Concord High School in 2000 and has a bachelor’s degree from Western Michigan University. He began attending Wendelstedt as a student while a senior at Concord and currently umpires at the Division I college level in the Big Ten and Atlantic Coast Conference. He moved to Battle Creek from New Orleans four years ago, and since returning to this state has been registered as an MHSAA official for baseball, volleyball and 11 and 8-player football, working as part of a regular football crew.
He was selected for the assistant director position from a pool of nearly 70 applicants.
"Brent Rice has devoted his career to preparing the next generations of officials, and he will provide great expertise in growing our efforts to recruit, retain and train officials in all of our sports," said newly-appointed MHSAA Executive Director Mark Uyl, who formerly served as assistant director and the association's coordinator of officials. "He is a national leader in teaching and training and has been a much sought-after speaker and clinician for many years, yet brings knowledge and passion for Michigan and educational athletics.
“His experience, work ethic and relationship-building skills will make him a valuable addition to the MHSAA staff."
Rice will draw on nearly two decades of experience in administration and rules interpretation in addition to his on-field umpiring experience.
While at Wendelstedt, Rice supervised 30 Minor and Major League Baseball instructors and developed the curriculum for training future professional umpires. He led the day-to-day operations of the program, and also presented daily classroom lectures on rules and directed staff demonstrations of field mechanics.
As the school’s administrative director, Rice was responsible for maintaining registration and enrollment records and developing programs to increase enrollment. Among his successful initiatives were recruiting programs that focused on engaging college student-athletes and military veterans.
He has directed the design, composition and annual revision of the school’s Official Baseball Rules and Interpretation Manual, the go-to source for umpires at all levels across the country and internationally. Rice also is a regular contributor to officiating publications and in the production of video training packages, and has been commissioned to rewrite the Official Baseball Rules manual used at all levels of the professional game.
Additionally, Rice has worked with both Minor League and Major League Baseball to develop various protocols and has served as a consultant for the Chinese Professional Baseball League, Korean Baseball Organization and the summer collegiate Northwoods League, as well as USA Fencing.
One area Rice would like to start work on immediately at the MHSAA revolves around tackling poor sportsmanship – a main factor driving officials away from the avocation.
Rice doesn’t see recruiting officials as the most difficult part of bolstering the MHSAA’s ranks; it’s retaining them.
“For me, the challenge is to try to find incentives outside of the box in some way … find other things to bring them along, make them feel supported and ultimately stay with you,” Rice said.
Rice played football and baseball as a student at Concord. He is working toward a master’s degree in public administration to go with his bachelor’s from WMU in political science and sociology. He and his wife Jenna have two daughters.
PHOTOS: (Top) Brent Rice, left, instructs an umpire during a drill at the Wendelstedt Umpire School. (Middle) Rice, far left, speaks to a group of students under his supervision. (Photos courtesy of Wendelstedt Umpire School.)
2026 MHSAA Bush Awards Honorees Exemplify Dedicated Service in Several Roles
By
Geoff Kimmerly
MHSAA.com senior editor
June 30, 2026
Athletic administrators must balance multiple roles no matter the size of their school districts or numbers of sports they direct, and St. Ignace’s Don Gustafson, Brethren’s Jason Kemler, Grand Rapids’ Jolinda Lucas and Greenville’s Brian Zdanowski have thrived while shouldering wide-ranging responsibilities to provide first-rate athletic experiences for their students.
Their dedication to school sports and those athletes – both locally and statewide – made them clearly deserving recipients of 2026 Allen W. Bush Meritorious Service Awards as selected by the Michigan High School Athletic Association’s Representative Council.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 35th year of the award.
Gustafson has taught at his alma mater St. Ignace since 1982 and continued even after retiring from administration in 2021. In addition to his classroom work, he served as assistant athletic director his first three years, then athletic director for four, as junior high principal from 1994-2005, high school principal from 2005-11 and superintendent for the next decade.
He’s also been an MHSAA-registered game official since 1978, working six Finals in football, one in basketball and numerous in cross country, in addition to several more postseason events during his time officiating seven sports. He was named to the Basketball Coaches Association of Michigan (BCAM) Hall of Honor in 2021 as an official and “Friend of Basketball.”
Gustafson served on the MHSAA Representative Council from 2015-21. The Michigan State University grad also has served on St. Ignace’s city council, taking time away only during his tenure as superintendent.
“Don Gustafson’s contributions to school sports span nearly half a century and have included everything from behind-the-scenes support to being considered one of the state’s top game officials and a valued voice on our Representative Council,” MHSAA Executive Director Mark Uyl said. “He has long been a knowledgeable and positive voice impacting not only the Upper Peninsula but our community statewide.”
Brethren High School athletic director Jason Kemler recently completed his 20th year with the Kaleva Norman Dickson school district, where he has hosted several MHSAA Tournament events in a variety of sports including Regionals in track & field both at the high school and middle school/junior high levels. He’s also served on multiple MHSAA committees including the Junior High/Middle School Committee.
Kemler has done extensive work as well as part of the Michigan Interscholastic Athletic Administrators Association (MIAAA), serving as a regional representative, historical records chairperson and co-chair of the middle school/junior high committee, and also co-chair for the MIAAA’s 60th and 65th anniversary celebrations. He was named the MIAAA’s Region 3 Athletic Director of the Year in 2023.
Kemler is a graduate of Dansville High School and Albion College and received his teaching certificate from Michigan State University and master’s from Central Michigan University. He also serves as a captain for his local fire department.
“Jason Kemler’s stamp is all over the Brethren athletic department and community as a whole, as he’s embraced all of the roles that go with serving at a small school – teaching physical education and history and coaching as well as serving as athletic director and representing his school in significant ways among his colleagues statewide,” Uyl said. “His commitment and dedication are fine examples of what the Bush Award seeks to recognize.”
Lucas also has made an outsized impact at the middle school level during her 14 years serving in multiple roles for Grand Rapids Public Schools, including as middle school athletic director, director of all GRPS elementary sports and as athletic director for Grand Rapids University Prep Academy, whose students compete for either Ottawa Hills or Union High School. She has served on the MHSAA Junior High/Middle School Committee, contributing to an increasing emphasis at that level, and was selected as a meet manager for inaugural MHSAA Cross Country and Track & Field Regionals for junior high/middle school athletes.
Also a teacher at University Prep and an MHSAA-registered official the last six years for track & field and cross country – and the last two for volleyball – Lucas has served as sportsmanship chair for the MIAAA and as part of the MHSAA/Farm Bureau Insurance Scholar-Athlete Award Committee, and on the board for the Michigan-based Academy of Sports Leadership. She was named the MIAAA’s Region 14 Athletic Director of the Year in 2022.
Lucas graduated from Hobart (Ind.) High School and has a bachelor’s degree in physical education and health from Indiana State University, a master’s in educational leadership from Indiana University, and earned her certified athletic administrator designation from the National Interscholastic Athletic Administrators Association (NIAAA). She is a Red Cross instructor and has served on the GRPS health and physical education leadership team. Prior to coming to Grand Rapids, Lucas served in multiple athletic administration roles in Indiana, where she also taught for 24 years and earned a 30-year coaching and multiple 20-year service awards.
“Jolinda Lucas has brought a special dedication to our junior high and middle school sports and their important roles in educational athletics,” Uyl said. “She has provided valuable input on a variety of historic decisions, including the addition of sixth graders to MHSAA competition and creation of Regional competitions in cross country and track & field. Her foresight is impacting Michigan’s school-sports athletes at the youngest levels and making a difference that will continue to benefit them as they advance to high school programs.”
Zdanowski recently completed his 28th school year as athletic director at Greenville after previously serving as a teacher, coach and athletic director over a decade at Onaway and Midland Bullock Creek. As an athletic director, he has hosted more than 100 MHSAA Tournament events, including five 8-Player Football Finals and 13 11-Player Semifinals. He also has been an MHSAA-registered game official for 44 years, working five sports including Finals in baseball in 1995 and football in 2001.
The longtime administrator also has served on multiple MHSAA committees, including more than a decade on the MHSAA/Farm Bureau Insurance Scholar-Athlete Award Committee, and served as Ottawa-Kent Conference president for two years. He’s been a member of the MIAAA for 34 years, Michigan Association of Secondary School Principals (MASSP) for 28 years and National Association of Sports Officials (NASO) for 25. He was named the MIAAA’s Region 4 Athletic Director of the Year in 2008.
Zdanowski, a graduate of Standish-Sterling, has a bachelor’s degree in teacher education from Saginaw Valley State University and a master’s in athletic administration from Central Michigan University. He’s also completed 24 courses from the NIAAA Leadership Training Institute.
“Brian Zdanowski has created a program at Greenville that is the model of quality, and that was proven deservedly when his athletic department was named an Exemplary Athletic Program by the MIAAA in 2000, the first year of that prestigious recognition program,” Uyl said. “He has consistently shared what he’s built at home with the rest of the state for now several decades, and we continue to be thankful for Brian’s desire to serve and contribute to school sports in a variety of leadership roles.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.