Rice Brings Officials Expertise to MHSAA
August 2, 2018
By Geoff Kimmerly
Second Half editor
Before starting down the path toward becoming one of the nation’s most respected trainers of baseball umpires, Brent Rice was a student at small-town Concord High School who didn’t have to put much effort into succeeding academically.
But he received a challenge that has continued serving him along the way.
It came from one of his high school coaches, who said he’d go to bat for the then-senior leaving school early to begin attending the prestigious Harry Wendelstedt Umpire School in Ormond Beach, Florida. But first, Rice would have to show the higher level of effort and commitment it would take to succeed on his quest to become a professional official.
That nudge from high school sports drove Rice’s surge into officiating, and also remained with him as he decided to come home and serve Michigan’s high schools – with nearly two decades of teaching and training experience to guide him as an assistant director for the Michigan High School Athletic Association.
Rice, who went on to umpire minor league baseball for 12 years and become administrative director and chief of instruction for the Wendelstedt school, has been named to an MHSAA assistant director’s position, effective August 13. He will be charged with supervising the nearly 10,000 registered officials in all sports and also serve as the MHSAA’s director of baseball and assist with softball.
“I went to a small school, and I learned a lot of life lessons through that and I want to be able to give back,” Rice said. “It’s where I got my start, and where I want to finish up.”
The Wendelstedt school is the most highly-attended professional umpire school in the world, and Rice has served as chief of instruction since Sept. 2000 while adding responsibilities as administrative director in Jan. 2005. Rice also umpired at various levels of minor league baseball from 2000-12, including as a crew chief, and has directed or contributed to training publications referred to by thousands of professional umpires worldwide.
Rice, 36, graduated from Concord High School in 2000 and has a bachelor’s degree from Western Michigan University. He began attending Wendelstedt as a student while a senior at Concord and currently umpires at the Division I college level in the Big Ten and Atlantic Coast Conference. He moved to Battle Creek from New Orleans four years ago, and since returning to this state has been registered as an MHSAA official for baseball, volleyball and 11 and 8-player football, working as part of a regular football crew.
He was selected for the assistant director position from a pool of nearly 70 applicants.
"Brent Rice has devoted his career to preparing the next generations of officials, and he will provide great expertise in growing our efforts to recruit, retain and train officials in all of our sports," said newly-appointed MHSAA Executive Director Mark Uyl, who formerly served as assistant director and the association's coordinator of officials. "He is a national leader in teaching and training and has been a much sought-after speaker and clinician for many years, yet brings knowledge and passion for Michigan and educational athletics.
“His experience, work ethic and relationship-building skills will make him a valuable addition to the MHSAA staff."
Rice will draw on nearly two decades of experience in administration and rules interpretation in addition to his on-field umpiring experience.
While at Wendelstedt, Rice supervised 30 Minor and Major League Baseball instructors and developed the curriculum for training future professional umpires. He led the day-to-day operations of the program, and also presented daily classroom lectures on rules and directed staff demonstrations of field mechanics.
As the school’s administrative director, Rice was responsible for maintaining registration and enrollment records and developing programs to increase enrollment. Among his successful initiatives were recruiting programs that focused on engaging college student-athletes and military veterans.
He has directed the design, composition and annual revision of the school’s Official Baseball Rules and Interpretation Manual, the go-to source for umpires at all levels across the country and internationally. Rice also is a regular contributor to officiating publications and in the production of video training packages, and has been commissioned to rewrite the Official Baseball Rules manual used at all levels of the professional game.
Additionally, Rice has worked with both Minor League and Major League Baseball to develop various protocols and has served as a consultant for the Chinese Professional Baseball League, Korean Baseball Organization and the summer collegiate Northwoods League, as well as USA Fencing.
One area Rice would like to start work on immediately at the MHSAA revolves around tackling poor sportsmanship – a main factor driving officials away from the avocation.
Rice doesn’t see recruiting officials as the most difficult part of bolstering the MHSAA’s ranks; it’s retaining them.
“For me, the challenge is to try to find incentives outside of the box in some way … find other things to bring them along, make them feel supported and ultimately stay with you,” Rice said.
Rice played football and baseball as a student at Concord. He is working toward a master’s degree in public administration to go with his bachelor’s from WMU in political science and sociology. He and his wife Jenna have two daughters.
PHOTOS: (Top) Brent Rice, left, instructs an umpire during a drill at the Wendelstedt Umpire School. (Middle) Rice, far left, speaks to a group of students under his supervision. (Photos courtesy of Wendelstedt Umpire School.)
East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards
By
Geoff Kimmerly
MHSAA.com senior editor
May 23, 2025
East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.
Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.
For 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.
Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.
Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.
“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”
Furlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.
As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.
As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.
Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.
“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”
Norris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.
Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals.
Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.