Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
MHSAA Tickets Go Digital with GoFan
November 2, 2020
By John Johnson
MHSAA Director of Broadcast Properties
The MHSAA, in partnership with GoFan and high schools across the state, have kicked off the 2020 Football Playoffs with a new touchless, digital ticket offering.
Sporting events across the country are looking a little different this year with limited capacity in stadiums, social distancing and other statewide regulations that are challenging state associations and schools to think creatively on how to get fans in the stands safely. Digital ticketing is a faster and more expedient way to attend events and now a safer way as well.
“GoFan will make it easier on our spectators to purchase tickets for our tournament events and easier for our tournament sites from a management standpoint." said Mark Uyl, Executive Director of the MHSAA. “During this pandemic, GoFan is making it more convenient – and safer – for everyone.”
With limited capacity in mind, a select number of tickets are distributed to each team in advance of the game. Priority ticket purchasing is available first to parents and family members through a VIP link. Public sale of tickets may not be offered at all sites, based on availability, but purchasing may be done on the participating school GoFan pages beginning at 6 p.m. Wednesday each week.
“GoFan is proud to partner with the MHSAA and play a key role in their digital ticketing implementation across the (state),” said B.J. Pilling, Chief Executive Officer of GoFan. “Digital ticketing is being adopted as the primary choice for many high schools and state associations."
MHSAA and GoFan also are implementing touchless ticketing across the state of Michigan during soccer, volleyball and cross country championships.
For a full list of championship events and how to get your tickets, click here.
About GoFan: GoFan is the leading digital ticketing solution for high school events. Led by innovative technology and unmatched support, GoFan provides schools with a turnkey platform to manage season, online, and at-event ticket sales. GoFan is a product of Huddle Tickets, which has provided over 2 billion event tickets to schools since 2001. Serving over 2,000 high schools and 37 state associations, GoFan provides fans frictionless access to high school events across the country (click link for more). You can also follow the company on Twitter @GoFanHS and LinkedIn, and like GoFan on Facebook.
About Michigan High School Athletic Association: The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.