Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
NFHS's Gardner Announces Retirement
January 9, 2018
Special from NFHS
Bob Gardner, executive director of the National Federation of State High School Associations (NFHS) since May 2010, has announced his retirement, effective Aug. 1, 2018. Gardner notified the NFHS Board of Directors of his retirement plans at the NFHS Winter Meeting on Jan. 3 in Scottsdale, Arizona.
Gardner is the fifth full-time executive director of the NFHS, following H.V. Porter (1940-58), Cliff Fagan (1958-77), Brice Durbin (1977-93) and Bob Kanaby (1993-2010).
Gardner’s eight-year run as head of the national organization for high school athletics and performing arts activities will conclude a 48-year career in secondary education, including the final 18 years on the NFHS staff in Indianapolis.
Since assuming duties as NFHS executive director in 2010, Gardner has vigorously promoted the values of high school activity programs and expanded opportunities for participation by boys and girls nationwide. During his eight years as executive director, participation in high school sports has increased by almost 400,000, including the expanded opportunity for students with disabilities in high school sports.
Gardner has led the organization’s focus on risk minimization in high school sports, with particular emphasis on concussion awareness, and has brought a heightened national presence to the work of the NFHS and its member state associations. In addition to the continual expansion of the NFHS Learning Center during his tenure, Gardner is credited with starting the NFHS Network, the first-of-its-kind digital coverage of high school sports with more than 25,000 events covered during the 2016-17 school year.
In addition, during his eight years as chief executive of the organization, operating revenue for the NFHS increased by $4 million.
Ironically, Gardner’s entire 48-year career was spent in the state of Indiana. He was a teacher and coach at three schools for eight years and also served as an athletic director for a period of time. In 1978, Gardner became principal of Milan Junior-Senior High School, followed by a stint as superintendent of the Milan Community Schools.
After serving on the Indiana High School Athletic Association (IHSAA) Board of Directors during his time at Milan, Gardner joined the IHSAA staff in 1985 as assistant commissioner. He served 10 years in that role prior to becoming commissioner in 1995.
During his five years as IHSAA commissioner, Gardner led the change in the IHSAA football playoffs to permit participation by all schools, negotiated the association’s largest corporate sponsorship agreement in history with Indiana Farm Bureau Insurance and led the transition to multiple classes in team sports.
Gardner joined the NFHS staff in 2000 as chief operating officer and served in that position for 10 years prior to becoming executive director. During this time, he chaired the NFHS Rules Review Committee and was responsible for day-to-day operations of the organization.
Gardner earned his bachelor’s degree from the University of Evansville (Indiana) and his master’s and education specialist degrees from Ball State University in Muncie, Indiana. He has served on the Board of Directors for USA Football, USA Basketball and the Indiana Sports Corporation. He is a member of the Indiana High School Wrestling Hall of Fame.
Following the March 1 application deadline, finalists for the position will be interviewed by the NFHS Board of Directors April 17-18 in Indianapolis, with the new executive director expected to begin duties Aug. 1.