Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Record Girls Tournament Attendance Drives MHSAA Spectatorship Past 1.4 Million Again
By
Geoff Kimmerly
MHSAA.com senior editor
December 18, 2024
A record number of spectators at girls postseason events pushed Michigan High School Athletic Association attendance during the 2023-24 school year past 1.4 million fans for the second straight, with the total of 471,651 spectators for girls competitions breaking the previous all-time best set in 2014-15.
Total, MHSAA tournament events drew 1,449,574 spectators at competitions for which admission is charged – just over a half-percent decrease from 2022-23 but still the second highest overall postseason attendance over the last seven years. Attendance at MHSAA boys tournament events during 2023-24 was 1,008,070, a three-percent decrease from the year before. The MHSAA annually tracks attendance for all sports except golf, skiing and tennis, as single tickets are not sold for those sports.
Record spectator turnout for the Softball and Track & Field Tournaments drove the girls overall increase. Softball set an overall tournament record with 49,636 fans, besting the previous record set just the year before by nearly 2,000, and also set an individual-round record with 4,935 fans at Quarterfinals. Track & Field – with girls and boys competing together – drew a record 42,899 spectators overall, and a Regional record of 25,661. Both track totals bested previous records set during the 2020-21 school year.
Several more sports saw attendance increases during 2023-24. Girls basketball overall postseason attendance was up significantly and for the third-straight year, this time to 158,126 fans for a nine-percent increase from 2022-23. The Individual Wrestling Tournament drew 48,237 fans, an eight-percent increase from the previous season, and set records at the District (13,308) and Regional (11,089) levels. Overall attendance for competitive cheer (29,297, up 12 percent), girls lacrosse (5,627, up six percent), boys lacrosse (17,107, up less than one percent) and boys swimming & diving (6,116, up 33 percent) all were up as well from 2022-23.
Competitive cheer’s increase was keyed in part by record attendance at the District level (14,528). Baseball Districts (36,553), Boys Lacrosse Quarterfinals (3,021) and Girls Diving Regionals (879) also set records.
Football remains the most-attended MHSAA Tournament sport and drew 363,563 spectators for its playoff series – a decrease of nearly five percent from the previous year but including the highest attendance during the Semifinal rounds (32,596) since 2012-13. Boys basketball attendance again ranked second at 280,800 fans, down four percent from the previous year but with increases for the Regional and Quarterfinal rounds. Girls basketball remained third for overall attendance and first among girls sports, followed again by volleyball – which drew 113,239 fans, only 313 fewer than the year before as postseason attendance in that sport has seen less than a percentage point change year to year over the last three seasons.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.