Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
'Yard Squad' Enjoys Unexpected Response
May 20, 2017
By Geoff Kimmerly
Second Half editor
The task itself was a simple one, and the reasons for doing it simple at first.
An elderly woman called Colon High School – on the advice of her daughter, who teaches in the Upper Peninsula – looking for a student group that might be interested in assisting with some yard work.
Sophomore Andrew Smolarz, meanwhile, always is looking for community service hours to go toward membership in his school’s Varsity Club and National Honor Society chapter.
So he and four track & field teammates volunteered and spent a few hours picking up sticks, raking around her house and cleaning up brush. But they never anticipated the response.
“After the first time we did it, the reaction we got from people – it was more than just doing work for them,” Smolarz said. “When she saw us, the first lady said we’d restored her faith in the youth in the community. She got pretty teary-eyed, so it meant a lot to us, and she wanted a hug from all of us too.”
Since, Smolarz and his “Yard Squad” – sophomores Isaiah Fellers and Andy Stoll and freshmen Philip Alva and Austin Stoll – have taken their cleaning talents to two more homes, with three more and a restaurant also on the schedule.
Colon’s Yard Squad is a recipient of an inaugural MHSAA/Lake Trust Credit Union “Community Service Award” recognizing contributions by Michigan’s high school student-athletes away from the field. The Yard Squad will receive $1,000, which will go toward Colon’s athletic department and equipment for the track & field and baseball teams. Six honorees total are receiving awards this spring; Second Half will feature one a day this week.
While there are a multitude of ways to serve one’s community – over the next few days we will feature some incredibly impressive campaigns to raise money, awareness and donate goods to those in need – Colon’s Yard Squad found a way to help that students at any school can replicate, and to the same unexpected benefits.
That first call ended up on the ear of Colon athletic director Paige Smolarz – also Andrew’s mother and the school’s boys track & field coach – and when she offered the opportunity, these five underclassmen stepped up. It’s not that they don’t have other things going on; all five are dual sport athletes also playing baseball or golf, so clean-ups so far have come on Sundays adding up to about 15 hours total by each student with many more yet to be worked this spring.
Among others they’ve helped were a second elderly woman and her disabled husband, and a young couple where the wife is fighting cancer and the husband is working long shifts to support the family.
The village of Colon, tucked south of Kalamazoo and north of Sturgis, has roughly 1,200 residents, and word quickly gets around. The first woman helped by the Yard Squad told her friends, and there was some Facebook buzz as well. Smolarz said he and the “squad” are just a bunch of friends (and the Stolls are cousins) having fun working together to do something good.
“People think so much more of the little things you do for them than I actually thought (they would),” Andrew Smolarz said. “I just thought we’d go clean up, say thanks, and leave. But they thought so much more over it.
“It’s gotten a lot more fun in my opinion. The reaction is really cool to see on people’s faces. People just can’t believe we’d come out and do that for them.”
The Community Service Awards are sponsored by the Michigan High School Athletic Association and Lake Trust Credit Union to recognize student-athletes' efforts to improve the lives of others in their communities. In addition to the $1,000 award, the Lake Trust Foundation is awarding an additional $500 to each honoree, to be donated to a non-profit, 501 (c)(3) organization of the awardee’s choice.
PHOTO: Colon High School's "Yard Squad" from left: Isaiah Fellers, Andy Stoll, Andrew Smolarz, Phillip Alva and Austin Stoll. (Photo courtesy of the Colon athletic department.)