Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Girls Events Set Attendance Record
September 17, 2015
By Geoff Kimmerly
Second Half editor
Michigan High School Athletic Association girls postseason events enjoyed record attendance for the second straight school year in 2014-15 as nearly 1.4 million fans total took in tournament events for which attendance is recorded.
Total attendance for 2014-15 was 1,389,209 fans, with 926,099 at boys tournaments and 463,110 spectators at girls events. Attendance is kept for all sports except golf, skiing and tennis, for which admission typically is not charged.
That total was down 31,518 fans, or 2.2 percent, from 2013-14. But that decrease was due mostly to a 20 percent drop in football attendance stemming from an uncharacteristically cold and snowy weekend for Pre-District games, and despite a slight uptick in MHSAA Finals attendance (53,494) in the sport for the second straight season to its highest total since 2011.
Attendance for Pre-District football games was down 45,663 fans (33 percent) from the same round of the 2013 Playoffs – although that one-weekend deficit was made up partially by an increase of 28,550 fans (6.6 percent) at girls events over the previous school year.
Two girls sports – competitive cheer and volleyball – plus the combined girls and boys bowling tournament set attendance records during 2014-15. Volleyball set a an overall attendance record for the second straight season, with 110,931 fans, and also set records at the MHSAA District and Regional levels. Cheer set records at the District and Finals levels and overall with 31,284 fans for the tournament – an increase of 20 percent over the 2013-14 season. Bowling set an overall attendance record for the fourth straight season, this time with 13,298 fans.
A number of other sports continued promising trends. The Baseball and Softball Finals, which showed a 29-percent increase from the previous year after moving to Michigan State University in 2014, experienced another boost this spring. The Girls Soccer Finals also moved to MSU, which attracted more fans total to the site that weekend; however, the combined attendance for Baseball, Softball and Girls Soccer Finals (16,310 fans) this spring was 29 percent higher than the 2014 combined total when girls soccer championship games were played at two other sites.
Baseball and Softball Regionals experienced their highest turnouts since the 1995 season, with baseball setting a record for that round with 12,297 fans. Girls Soccer Regionals also set a record with 11,228 in attendance. All three sports saw overall postseason attendance increases from the spring 2014 to 2015 seasons.
Both girls and boys basketball also enjoyed postseason attendance increases for the 2014-15 season; girls basketball had its most fans (171,665) since 2005-06, while the boys (320,908) welcomed the most since 2011-12. Boys soccer postseason games attracted 34,795 fans, up 20 percent from 2013 and the most since the 2008 season, and wrestling experienced upticks at both championship levels – the Team Finals attendance of 29,564 was the highest since 2011, and the Individual Finals total of 49,215 was that event’s highest since 2012. Boys swimming and diving and the combined track and field tournaments also enjoyed increased tournament attendance from the previous school year.