Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Sportsmanship Summits To Address Topics Affecting Athletes On & Off Playing Field
By
Geoff Kimmerly
MHSAA.com senior editor
October 7, 2025
The MHSAA's annual Sportsmanship Summit series will return this November with four stops across the Lower Peninsula, providing training on sportsmanship topics affecting students both on and off the field of play.
The MHSAA has conducted Sportsmanship Summits across Michigan for more than 20 years. This year’s series kicks off Nov. 3 in Lansing and finishes Nov. 12 in Kalamazoo.
MHSAA staff, with assistance from school administrators and the MHSAA Student Advisory Council, conduct Sportsmanship Summits. Up to 800 students are expected to take part in the four workshops, where they will discuss the line that separates good from bad sportsmanship, both as athletes during competition and while participating in off-field activities including as spectators at sporting events.
Workshop sessions will include discussions and hands-on activities on topics including working with game officials, building appropriate student cheering sections, social media behavior and parent conduct at school sports events. Summits also will feature a session developed and instructed by members of the Student Advisory Council. At the end of the day the delegation from each participating school will meet to develop a school sportsmanship campaign.
Sessions will take place at the following:
• Lansing – Nov. 3 – Crowne Plaza Lansing West – 9 a.m. - 1:30 p.m.
• Troy – Nov. 5 – MSU Management Education Center – 9 a.m. - 1:30 p.m.
• Traverse City – Nov. 10 – Grand Traverse Resort – 9 a.m. - 1:30 p.m.
• Kalamazoo – Nov. 12 – Radisson Plaza Hotel – 9 a.m. - 1:30 p.m.
The Sportsmanship Summit schedule rotates locations every year. In 2024, MHSAA staff conducted summits in Grand Rapids, Marquette, Saginaw and Ann Arbor.
Registration at each site is limited to the first 200 students and administrators. Schools are welcome to bring as many as 10 total representatives, including two administrators. For additional registration information, contact Andy Frushour at the MHSAA office – [email protected] or (517) 332-5046. Registration information also is available on the Sportsmanship Resources page.