Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Soccer Hall of Famer Seitz, NFL Analyst Pereira Headline Officiate Michigan Day 2026
By
Geoff Kimmerly
MHSAA.com senior editor
July 14, 2026
Officiate Michigan Day 2026 will welcome more than 1,000 Michigan High School Athletic Association-registered game officials July 25 to DeVos Place in Grand Rapids, where they will receive knowledge and instruction from several high-profile voices headlined by recent National Soccer Hall of Fame inductee Kari Seitz – a Brighton High School graduate – and one of television’s most recognizable rules analysts, Mike Pereira.
Officiate Michigan Day is designed to benefit officials with any level of experience, veteran to beginner. High-profile clinicians representing several sports and all levels including the NFL, NBA, MLB, NCAA, FIFA and the National Women’s Soccer League (NWSL) will provide face-to-face training during four sport-specific breakout sessions throughout the conference.
Pereira, a past collegiate and NFL football official who also has served as the NFL’s vice president of officiating, will present the opening address at 9 a.m. He has provided his knowledge during FOX Sports football broadcasts since 2010, explaining rules scenarios on-air as situations unfold in-game.
Seitz, also a graduate of Michigan State University, refereed Women’s World Cups in 1999, 2003, 2007 and 2011 and Olympics tournaments in 2004, 2008 and 2012, and will deliver the conference’s closing message. She’s currently the vice president of refereeing for U.S. Soccer and formerly served as FIFA’s heading of refereeing.
This will be the third Officiate Michigan Day, joining events in 2013 and 2018. OMD 2026 will accompany the annual National Association of Sports Officials (NASO) Summit that will take place July 26-28, also at DeVos Place.
Officials may continue to register on the Officials page. Cost is $50. Additional details, including the full lineup of speakers and clinicians, also is available at that link.