Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
MHSAA Remembers Late Director Bush
By
Geoff Kimmerly
MHSAA.com senior editor
September 11, 2013
Allen W. Bush was a military man and had a military way about him.
And those traits no doubt were invaluable as the former U.S. Marine became a respected national voice during arguably the most transformative era in high school athletics.
Bush, who served as Executive Director the Michigan High School Athletic Association from the fall of 1968 through the summer of 1978, died Monday in Traverse City. He was 90.
Bush oversaw some of the most significant developments in MHSAA history, chiefly the addition of girls sports – MHSAA tournaments existed for nine girls sports when he retired – plus the addition of football playoffs in 1975 and MHSAA tournaments in baseball, ice hockey and skiing.
“He led the MHSAA during simultaneously one of the most stressful and most exciting times as schools responded to federal legislation promoting opportunities for minorities and females,” current MHSAA Executive Director John E. “Jack” Roberts said. “Al Bush was among leaders who saw the opportunities instead of burdens of those laws.”
He began his tenure at the MHSAA on March 1, 1960, as Assistant State Director of Athletics to Executive Director Charles E. Forsythe. Bush’s designation changed to Associate Director in 1963, and on July 10, 1968 he was appointed to replace the retiring Forsythe as leader of the association.
An award bearing Bush’s name is bestowed by the MHSAA each spring to an administrator, coach, official, trainer, doctor, or member of the media who has at least 15 years of experience in Michigan interscholastic athletics with unusually frequent and significant contributions to the MHSAA.
Prior to joining the MHSAA, Bush taught mathematics, coached four sports and served as athletic director at different times during tenures at Battle Creek Central, Kalamazoo University, Dearborn and Bay City Handy high schools. Bush was a graduate of Kalamazoo University and later earned multiple bachelor’s degrees from Western Michigan University and a master’s in school administration from the University of Michigan. He was captain of the football team at WMU and received its Most Valuable Player and Athletic-Scholarship awards as a senior, and later was named Man of the Year in 1975 by WMU’s Alumni W Club.
Bush also studied at Princeton University and the University of Arizona and served six years of active duty with the U.S. Marine Corps during World War II and the Korean War. He was discharged with a rank of first lieutenant.
While at the MHSAA, Bush was a frequent contributor to the National Federation of State High School Associations. He served as chairperson of the committee that wrote the NFHS’s first swimming and diving rule book and also was a representative to the U.S. Olympic Committee.
A memorial service will take place at 11 a.m. Friday, Sept. 13, at Central United Methodist Church in Traverse City.
A summation written by late MHSAA historian Dick Kishpaugh during 1978 said the following of Bush's service to member schools:
"Through all of these varied and complex changes, the MHSAA has met its commitment to a high standard of excellence," Kishpaugh wrote.
"Al Bush is fallible, as we all are, but he needs to make no apologies. The accomplishments speak for themselves."