Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Michigan Steady In National Participation Figures
September 14, 2012
For the fourth straight year, Michigan ranked seventh nationally in high school sports participation, according to statistics for the 2011-12 school year released recently by the National Federation of State High School Associations. That level of participation continued to best Michigan’s national ranking for total number of residents of high school age.
Michigan’s participation ranking was based on a number of 308,080, with 131,346 girls and 176,734 boys taking part, and included sports in which the Michigan High School Athletic Association does not conduct postseason tournaments. The totals count students once for each sport in which he or she participates, meaning students who are multiple-sport athletes are counted more than once.
Michigan girls participation fell one spot to seventh nationally after two straight years at sixth, while the boys participation figure again ranked sixth. According to the latest U.S. Census Bureau figures from 2011, Michigan continues to rank eighth in both females and males of ages 14 through 17. Girls participation also ranked seventh in 2008-09.
Three sports moved up in their rankings, while seven fell – but none more than one spot. Total, Michigan ranked eighth or higher nationally in participation in 24 of the 28 sports in which the MHSAA conducts a postseason tournament (not counting separately 8-player football).
Girls basketball and golf both rose in 2011-12, basketball to sixth and golf to fifth. Girls tennis held steady in third place, with participation in bowling, volleyball and skiing again ranked fourth. Softball and track and field remained seventh, soccer and swimming and diving both stayed at eighth, and lacrosse stayed at 12th nationally. Girls cross country, gymnastics and competitive cheer all fell one spot – cross country to seventh, cheer to fifth and gymnastics to 12th.
Nine boys sports remained in the same spots nationally, and one – wrestling – moved up one spot, to fifth. Boys bowling stayed constant at third, as did skiing and ice hockey in fourth, 11-player football and tennis in fifth, track and field and golf in sixth, baseball in seventh and cross country in ninth in their respective sport rankings. Boys Basketball fell one spot to sixth, with boys lacrosse falling one to eighth and boys soccer and swimming and diving both moving down one spot to ninth on those lists. Last school year also was the third the MHSAA has had 8-player football, and Michigan ranked 14th of 16 states for participation in that spot.
National participation in high school sports in 2011-12 set a new record again with 7,692,520 students taking part. While boys participation nationally fell 9,419 students from 2010-11, girls participation rose 33,984 students for a record total of 3,207,533.