Sampson to Join MHSAA Staff
July 12, 2016
By Geoff Kimmerly
Second Half editor
Jeremy Sampson, an award-winning sportscaster who founded and currently serves as president of the Lansing United semi-professional men’s soccer club, will join the Michigan High School Athletic Association staff later this month in the newly-created position of Ticketing, Promotions & Marketing Coordinator.
Sampson earned awards from the Michigan Association of Broadcasters and The Associated Press while serving as the weekend sports anchor from 2005-2013 for WILX in Lansing, where he also coordinated the station’s weekly high school highlights show. He previously worked as the sports broadcasting producer for Michigan State University from 2000-02 and most recently has served as a communications specialist for the Michigan Department of Treasury, coordinating internal communications and assisting with media relations.
He has gained valuable ticketing and event promotions experience from his role with Lansing United. Sampson created the franchise in 2013 and serves as its president and chief executive officer. In those roles, Sampson is in charge of all game day operations, hiring of the head coach and general manager, and developing and executing strategies for ticket sales and team promotion. Lansing United is a member of the National Premier Soccer League, which has more than 80 teams nationwide. The United has drawn on average just more than 1,000 fans per game during its three-season history, ranking third in the NPSL’s seven-team Great Lakes Conference West behind only franchises from much larger markets in Detroit and Grand Rapids.
In his role with the MHSAA, Sampson will take the lead in all ticketing operations and efforts to promote attendance at MHSAA events. The majority of revenue collected by the association for use in its operating budget is collected from ticket sales at postseason events it sponsors.
“The MHSAA is best-known for its tournaments, and this is the first time we have had someone on staff focused primarily on promotion of our events,” MHSAA Executive Director John E. “Jack” Roberts said. “Jeremy Sampson brings experience and ideas, and additionally he adds depth to our staff in a number of other important communications functions.”
Sampson, a native of Vermontville and graduate of Bath High School, also is a 1996 graduate of Michigan State University and earned a bachelor’s degree in journalism. He will begin his duties at the MHSAA on July 25.
Coaches Get U-M Concussion Training
July 24, 2012
Already administering a strong set of protocols addressing the removal and return to play of young athletes suspected of sustaining concussions in competition, the Michigan High School Athletic Association is further ramping up its concussion education efforts of coaches, student-athletes and parents as the 2012-13 school year approaches.
In partnership with the University of Michigan’s NeuroSport and the Pediatric Trauma Program at C.S. Mott Children’s Hospital, required online rules meetings for coaches and officials will include an education component illustrating the serious nature of concussions; recognition of the signs and symptoms; a review of return to play protocols; applicable MHSAA regulations; and downloadable co-branded resources from NeuroSport, as well as materials produced by a joint effort of the Brian Injury Association of Michigan, the Detroit Lions, the Center for Disease Control and the MHSAA.
This is the second year the MHSAA has included concussion education in its online rules meetings, which are annually viewed by nearly 20,000 coaches and game officials. This year, the Michigan NeuroSport Concussion Education - High School Coach edition, endorsed by the American Academy of Neurology last fall, has been modified for the MHSAA audience. The MHSAA will also promote the availability of the NeuroSport concussion education modules offered specifically for parents and coaches.
“These educational efforts, coupled with protocols addressing concussions when they take place on the field of play, put our schools in the best possible position to minimize the risk to young people,” said John E. “Jack” Roberts, executive director of the MHSAA. “We’re pleased to have our new partnership with University of Michigan NeuroSport and our ongoing partnership with the Brian Injury Association of Michigan which put our state at the forefront of addressing the critical health issue for interscholastic athletes.”
Roberts added that the same educational materials the Association has co-branded with its partners will also be used to help raise concussion awareness in other youth sports by other sponsors in the state.
“We are proud to partner with MHSAA and bring the most up-to-date concussion education to those on the frontline of athletics. Education is a vital component to improving player safety,” says Amy Teddy, injury prevention program manager at C.S. Mott Children’s Hospital. “We believe that ‘It takes a team to keep concussions on the sidelines.’ Parents, coaches, teammates, officials and athletic trainers all have a role in protecting athletes from serious injury.
“In addition to our coach modules, we recently launched our parent edition to help another member of the ‘team’ better recognize and understand concussion.” added Teddy, who also is director of education for Michigan Neurosport.
The NeuroSport online programs for parents, high school coaches and youth sports coaches is now available at http://www.MichiganNeuroSport.com. An online program for athletes will be available soon.
NeuroSport has also produced a 60-second public service announcement in which one of the state’s all-time winningest football coaches – John Herrington of Farmington Hills Harrison – talks about concussions. This video, along with a 30-second PSA recently updated by the MHSAA, “No Such Thing As Just Getting Your Bell Rung,” will be made available to media outlets in time for the coming sports season, and will be shown during MHSAA programming online and on cable television.