Uyl Follows Roberts in MHSAA SUCCESSion
By
Rob Kaminski
MHSAA benchmarks editor
December 7, 2018
The strength of the MHSAA decade after decade has been solid local school administration under the direction of insightful leaders at the state office in Lansing. New Executive Director Mark Uyl is prepared to build on that foundation while meeting challenges old and new as his tenure begins.
Even if he didn’t know it while it was happening, Mark Uyl spent a great deal of his life honing skills that would lead to his selection as the fifth-ever executive director of the Michigan High School Athletic Association.
Growing up in the world of sports officiating, communication, conviction and the ability to enforce rules and regulations come with the territory. Those who can’t cultivate such skills quickly get out, or get found out.
A decorated and lengthy career in officiating at the high school and collegiate levels serve as testimony that Uyl indeed excelled in those areas.
Those traits, Uyl says, figure to serve him well as he trades in his 14-year-old assistant director’s chair for his seat at the helm of the Association.
“I think the biggest adjustment is that you have to have thick skin and the stomach for enforcement of regulations,” Uyl said. “As an assistant director, I worked with committees and forwarded ideas. Now, as the ultimate decision-maker, I know that some people are going to be happy and some will be upset. I understand that some of this comes with territory.
“I think my officiating background helps. At the end of the day, our members expect that we will follow our rules and enforce our rules. Everyone loves having rules until the day comes when those rules affect ‘our school,’ or ‘our community.’ That’s when the ability to stand firm by the rules determined by our membership will help guide us through the process.”
Officials also listen a lot, many times to people who aren’t happy. That, too, is a skill Uyl brings to the table, not only through his experience in stripes or behind the mask, but also from his years as an educator and assistant director with the MHSAA.
“One of the things I am most proud of since coming to the MHSAA is that I believe I served as a caring voice for officials. They are too often the last people to be defended,” Uyl said. “I think people knew they had a guy who could relate to them and was walking in those same shoes. The relationships I was able to build with many officials in our state is important, and I think that's still an incredibly important function today.”
Other satisfactions came from sports more unfamiliar to Uyl prior to his employment at the MHSAA. Again, listening proved valuable.
“Directing our cross country and wrestling tournaments for many years taught me to be a better listener. Some of the really good things we did in both those sports were improved because we listened to those in the trenches,” Uyl said. “It was a really good lesson. I was probably a better administrator in cross country and wrestling because I was less familiar with those sports and relied on committee expertise. I know baseball, and because of that maybe had too many sacred cows – so to speak – and maybe wouldn’t be as open to ideas.”
Prior to his time at the MHSAA, Uyl first taught and coached and then served as athletic director and assistant principal at Middleville Thornapple-Kellogg High School, the latter from 2001-04. Before becoming an administrator there, Uyl served as athletic director at Caledonia High School in 2000-01.
In his 20-plus years of involvement with educational athletics plenty has changed, some for better and some for worse. Ironically, Uyl cites the same catalyst for both ends of the spectrum.
“Where sports have changed for the better, there are more opportunities than there have ever been. The number of sports – not only in-season, but out-of-season – has increased. There are more options available than ever before. That is often a good thing for kids,” he said.
“But, one of the biggest threats to school sports is the non-school sports economy. More people are making more money at youth, travel and club sport levels. Teachers and coaches in school sports are there to help students learn and grow, to become better people – not just athletes. That’s not always the case outside school sports. Too often, there’s a business dynamic that comes with those sports programs. Parents are quicker to get upset because of the money they've invested; they perceive that their kids are shortchanged by coaches’ decisions or officials’ calls.”
Such experiences can put a dent in officials retention throughout the state, a trend that needs to be reversed.
Uyl knows first-hand the values of positive early experiences in officiating.
“My dad has now been a registered official for 50 years. I grew up seeing what it was like to be an official,” Uyl said. “He ran the youth football, basketball and baseball leagues, and when your dad runs the youth program, you become an emergency official. I’ve always been kind of a rules guy anyway, so I liked that aspect and I also liked the money it put in my pocket. That was my job. I never had a job in fast food, landscaping, or anything like that. It was officiating.”
Uyl officiated collegiate baseball from 1997 until last June, putting away the gear following his 11th NCAA Division I Regional assignment. Working major conference baseball across the United States already put Uyl in elite company, but the pinnacle came with his appointment to the 2014 and 2017 College World Series crews in Omaha. He served as a college football referee for 10 years with several NCAA postseason assignments, and was coordinator of officials for the Michigan Intercollegiate Athletic Association. He was registered with the MHSAA for at least three sports beginning in 1992 and worked the Baseball Finals in 1999.
Uyl graduated from Caledonia High School in 1992 and from Calvin College in 1996 with a bachelor’s degree in history and physical education. He later received a master’s in educational leadership from Grand Valley State University. At Calvin, Uyl was a four-year starter on the baseball team, earning all-conference honors twice and serving as team captain.
Following college, there was little doubt as to his career path.
“In high school, I was just very, very fortunate to have a handful of people who made a huge impact on me as role models. Those people were teachers and coaches,” Uyl said. “I thought, ‘These are pretty impressive people, and hopefully there will be a day when I can give others the same kind of great experiences I had.’ Those coaches and teachers at Caledonia were great motivators.”
His passion for education and athletics made it difficult to imagine ever wanting to make a change professionally, until the opportunity at the MHSAA presented itself. Again, it was officiating that helped tilt the scales.
“At that time it was probably the hardest decision I have had to make in my life because I enjoyed teaching and coaching so much, but saw this opportunity in 2004 as the chance of a lifetime,” Uyl recalled. “Being able to help train and support 10,000 officials statewide was too good of an opportunity. If I didn't like officiating so much, I'd likely have stayed in the school system.”
As a sport director, Uyl has sought to create the best experiences for Michigan high school teams, including with the move of the MHSAA Baseball and Softball Finals to Michigan State University in 2014.
“The foundation built here by Jack Roberts over the last 32 years is the strongest in the country, and I’m honored to have the opportunity to lead our staff in building on that foundation,” Uyl said. “There will be many ways we’ll continue to protect the same values of educational athletics, while also looking for new ways and new opportunities to best serve the students and our member schools in Michigan.”
As assistant director, Uyl was instrumental as the MHSAA became the first state high school athletic association to offer concussion care insurance, which provides gap coverage to assist in covering costs for athletes who are injured while participating in MHSAA-sponsored sports.
As the new school year is underway with more immediate targets such as the changing transfer rule for 2019-20 and football playoffs and scheduling, Uyl and the MHSAA staff will also keep the well-being of student-athletes in their scope.
“Shortly after beginning my new role here, I met with some folks in the medical community, and it was interesting to hear that mental health among adolescents has become a huge priority,” Uyl said. “I had a doctor tell me that where he used to spend most of his days treating injuries and illnesses, now it’s just as much – or more – depression, anxiety and other mental health issues among school-age children that he is seeing. This certainly is an area that we have to keep at the forefront; how can we assist or provide programs to heighten awareness?
“We always assume that kids who play sports are the most healthy because they are busy and engaged and have it together, but now we are hearing that there are real mental topics that we need to discuss.”
Another long-range and continuing point of emphasis focuses on participation and multi-sport participation.
“While we have decisions to make regarding football playoffs and scheduling, the conversation needs to turn to participation numbers in that sport,” Uyl said. “We are losing freshman teams, JV teams, and at the youth level the numbers are down, too. Communities that used to have three and four teams now have one. If we don’t get our arms around participation, then all the playoff and scheduling stuff won’t matter in a few years.”
Participation is a hot topic for more than just the traditional sports like football. The MHSAA will continue to focus efforts toward multi-sport participation to combat specialization trends, and also bolster its presence at the junior high/middle school level, where students get their first taste of school-based athletics.
And even with 18 sports available to MHSAA member schools, Uyl promises to evaluate changing interests of students, which could lead to expanded opportunities.
“We will look with an objective eye to determine whether what we've traditionally offered continues to fit, and also look at expansion,” Uyl said. “The one that gets eyes rolling to anyone over 35 is e-sports, but to 20-somethings that could be the next big thing. We will also continue to be an inclusive organization, working closely with organizations such as Special Olympics. Our goal and purpose needs to involve all kids as their interests change with the times.”
Uyl is the fifth full-time executive in the MHSAA’s 94-year history, following Charles E. Forsythe (1931-42, 1945-68), Allen W. Bush (1968-78), Vern L. Norris (1978-86) and Roberts (1986-2018).
Uyl resides in DeWitt with his wife Marcy, an accomplished educator who has served as a high school varsity basketball coach since 1994. They have three children: Jackson (17), Grant (15) and Madison (11).
“Mark was the obvious choice to become the next executive director of the MHSAA,” said Roberts, who passed the torch after 32 years, and whose name now adorns the Association’s headquarters on Ramblewood Drive in East Lansing. “Mark has the proper student-focused perspective of educational athletics, excellent person-to-person communications skills and a deep practical understanding of what is happening day to day in school sports here and nationally.”
As they say in officiating, it was a good call.
Leading State's Schools a Labor of Love
The names – Norris, Bush, Forsythe – at one time synonymous with school sports in Michigan, are sometimes today more connected to MHSAA awards or meeting rooms at the home office in East Lansing.
But before the Norris Award recognized excellence in officiating, or the Bush Award lauded contributions to the MHSAA, or the Forsythe Award heralded excellence in athletics, these were the men who captained the MHSAA ship ahead of recently retired Jack Roberts.
Charles Forsythe was the MHSAA’s first executive director, guiding the Association from 1931-68. He was followed by Allen Bush, who took the reins from 1968-78 after serving under Forsythe as an assistant director from 1960-63 and as associate director from 1963-68. Vern Norris succeeded Bush in 1978 and would direct the MHSAA until 1986. From there it would be Roberts, whose 32-year term was second in length only to Forsythe’s span. During Roberts’ final days in August, he enjoyed a ceremony during which the current MHSAA building was named for him.
The four former executive directors had in common the traits of leadership, vision and passion, and always placed the good of scholastic sports at the forefront when weighing proposals and decisions.
The MHSAA was founded in 1924, when a different Forsythe, L.L., began an 18-year term as president of its Representative Council. In 1931, Charles Forsythe became the MHSAA’s first full-time executive director, a post he would occupy for 37 years.
A native of Milan and graduate of University of Michigan, Charles Forsythe was the athletic director at Lansing Central High School from 1923 until 1929 when he became the assistant director of athletics with the MHSAA. Two years later, he became the first executive director, guiding the Association until 1968 for all but a 37-month tour during World War II as a Navy Commander.
Forsythe was one of the first and finest authors on the topic of interscholastic athletics, and his “Administration of high school athletics” was used by administrators around the globe at that time.
In 1951, he received the Honor Award for the American Association for Health, Physical Education and Recreation, and in 1965 Eastern Michigan University presented him with an honorary Doctor of Laws degree.
Forsythe died in December 1968, months after his August retirement from the MHSAA.
Bush served under Forsythe from 1960 until he began his 10-year term as executive director in 1968. Bush oversaw some of the most significant developments in MHSAA history, chiefly the addition of girls sports – MHSAA tournaments existed for nine girls sports when he retired – plus the addition of football playoffs in 1975, and MHSAA tournaments in baseball, ice hockey and skiing.
Bush was a graduate of Kalamazoo University and later earned multiple bachelor’s degrees from Western Michigan University and a master’s in school administration from University of Michigan. He was captain of the football team at WMU and received its Most Valuable Player and Athletic-Scholarship awards as a senior, and later was named Man of the Year in 1975 by WMU’s Alumni W Club.
Bush also studied at Princeton University and the University of Arizona and served six years of active duty with the U.S. Marine Corps during World War II and the Korean War. He was discharged with a rank of first lieutenant.
Bush died in 2013 at age 90.
Norris served under both Forsythe and Bush, beginning his work at the MHSAA in 1963. He would succeed Bush at the top in 1978.
Norris brought to the MHSAA a wealth of experience having coached at Traverse City, Rockford and Hillsdale high schools. He served as Assistant Director of Placement at Western Michigan University for the five years prior to joining the MHSAA staff, and during that time Norris built a reputation as a highly-regarded game official in the Kalamazoo area – and worked as a referee during the 1963 MHSAA Class A Boys Basketball Final.
Norris served on a number of national rules-making bodies during his 23-year tenure with the MHSAA, and as president of the Executive Board of the National Federation of State High School Associations (NFHS) during the 1983-84 school year. But he was best known for his work with Michigan’s coaches and especially officials.
Norris remained a frequent visitor to the MHSAA office prior to his death last February.
Roberts took the controls in 1986 at age 37, then the youngest leader of a high school athletic association, and would leave last August as the longest-serving active director in the nation after 32 years.
Under Roberts’ leadership, overall participation in high school athletics in Michigan increased 10 percent, and the MHSAA added more than 200 schools in increasing its membership by more than 15 percent at the high school and junior high/middle school levels combined. Most recently, in 2016, 6th-graders were allowed to compete for member schools for the first time as a push was made to increase junior high/middle school membership and serve the state’s students at an earlier age.
But the most significant and arguably lasting work influenced by Roberts came on topics not related to specific sports or competition. The MHSAA has led nationally in concussion care with its first programming in 2000 and return-to-play protocols enacted in 2010, and with concussion pilot testing, mandated reporting and insurance for those who suffer head injuries rolled out in 2015.
He is a 1970 graduate of Dartmouth College and previously served as an assistant director for the National Federation from 1973-80. He came to the MHSAA in 1986 from the Fellowship of Christian Athletes.
PHOTOS: (Top) MHSAA Executive Director Mark Uyl speaks during an in-service for new athletic directors this fall. (Middle) Jack Roberts stood this summer in front of the building that now bears his name. (Below) Al Bush, Charles Forsythe and Vern Norris.
Johnson Served as Storyteller, Guardian
By
Geoff Kimmerly
MHSAA.com senior editor
January 5, 2021
Promoting the value – and values – of school-based sports.
No statement more completely, or succinctly, explains the mission of the Michigan High School Athletic Association.
Those words were sparked in the mind of John Johnson, and also might best describe his work for the MHSAA over more than three decades – which concluded with his retirement Dec. 18.
Johnson’s official title for most of his tenure was communications director, by which he designed and delivered the message of the MHSAA’s work. A more suitable title might have been “guardian” – Johnson in 1987 joined the then 62-year-old organization and became keeper and protector of all the MHSAA had been and was becoming under its recently-hired executive director, Jack Roberts.
More than 33 years later, “JJ” has stepped away as the pioneer in his field and having impacted multiple generations of Michigan high school and middle school athletes in ways that will continue. Whether as the coiner of memorable slogans, the voice explaining the nation’s first elaborate sportsmanship effort or detailing the MHSAA’s work for its schools during tougher times, or simply as the narrator passing on some of the good stories the bubble up from every season, Johnson daily worked to keep those who follow school sports in the know.
“Being the voice, and having to be the face a lot, is something that came with the territory – somebody had to be the storyteller. And while you can be prideful about that, the important thing is still the story,” Johnson said. “I’ve said it a lot: I was the lucky guy who got the job. Because the story was there to be told, the work was there to be done.”
Thousands upon thousands of times over the years, Johnson did that work with enthusiasm and grace. Most visibly, it came in front of a TV or radio microphone, or as quoted in your local newspaper and media nationwide. He has been the drive behind the MHSAA championship games watched annually on TV and online, and the messenger via various campaigns delivering the good news of why school sports are vital for kids and communities.
Serving as that storyteller, Johnson has never been one to tell much of his own. But there is no shortage of storytellers who have benefitted from Johnson’s wisdom and tutelage over the years – and we were enable to enlist a few to paint a more vivid picture as we recount at least a glance of what Johnson has meant to the MHSAA and its schools over these many years.
***
“The measure of all of us is what we leave behind. Those with whom we’ve been in contact. Those we’ve lifted up along the way. And by that measure, we are witnessing the end of a spectacular career. I’ll take away from all the exchanges, the ready smile, the encyclopedic knowledge that JJ possessed and the sense of calm within the frenzy. It was invaluable to those who popped into his world only a few times a year. John Johnson has left very large shoes in East Lansing.”
– John Keating, longtime FOX Sports Detroit anchor and host for many MHSAA Football and Basketball Finals
***
First and 1 of a Kind
Jack Roberts became the fourth full-time executive director of the MHSAA during the summer of 1986. He brought an emphasis on communication, and “communications director” became the first position he created in East Lansing.
Johnson in 1987 became that first communications specialist at the MHSAA, beginning a long last stop during a run in sports that Johnson began as a student at Mount Pleasant Sacred Heart, about an hour’s drive north of Lansing.
Johnson hadn’t played sports at Sacred Heart, but had taken part in just about every other way possible for a student. He was a team manager, statistician, student trainer, and picked up part-time sports writing work at the former Mt. Pleasant Daily Times. He wrote a series while still in high school on the creation of the MHSAA football playoffs, which were set to kick off in 1975, and that series was syndicated among the newspapers in the Daily Times’ chain. As a student, Johnson moved on to Michigan State University where he majored in journalism, and again he was published and syndicated by the Daily Times – this time for a series on how game officials were being trained by state associations, including the MHSAA.
That series foreshadowed the work he would take up a decade later – it closed with a piece on poor spectatorship toward officials. (Coincidentally, the collection of stories had been clipped and saved by the MHSAA executive director at the time, Vern Norris. The file found its way to Roberts, who eventually found out he had just hired the author.)
Also having served as a student assistant in the MSU sports information office, Johnson began his communications career at Albion College in 1978 as an assistant in the college relations office with responsibility for publicity for the college’s 17 athletic teams. (He didn’t graduate from MSU until 1979, but received two days off per week to get back to East Lansing for classes. He also served as a radio voice for Albion High games on the side.) Johnson moved on to brief stints in the news department with WITL Radio in Lansing and as an intern in the Office of Public Affairs at Ferris State University before landing with the Western Michigan University sports information department as an assistant director.
That led to a three-year stint as an assistant sports information director at Indiana University, where his responsibilities included serving as SID for coach Bobby Knight’s men’s basketball program. Johnson also assisted with press operations at the 1984 U.S. Olympic Basketball Trials hosted by IU. Johnson then left Indiana in January 1986 for a promotions position at Michigan Farm Bureau.
Six months later, his eventual journey to the MHSAA accelerated.
Roberts was hired during the summer of 1986, and not long after he asked MSU sports information director Nick Vista who had been his best student assistant of the past decade. The answer: John Johnson.
Johnson and Roberts met multiple times over the next many months, and Roberts made his choice.
“From the first moment I sat down with Jack Roberts, I knew I wanted to be here,” Johnson said. “The way he talked so passionately about high school sports, and the values of high school sports. … I saw the opportunity to take Jack’s vision and run with it.”
The day before the announcement of Johnson’s hire was to be made, Roberts asked Johnson to come with him to Grand Rapids to watch South Christian basketball star Matt Steigenga (later of MSU and the NBA) – but Johnson couldn’t go because his wife Suzie had gone into labor with their first of two children.
But a little more than a month later, Johnson started at the MHSAA on April 1 – and that came with plenty of jokes on its own.
Yet while Johnson had to miss that trip to Grand Rapids, he and the executive director would get plenty of car time together – to the benefit of the MHSAA’s member schools. To introduce themselves to statewide media, Roberts and Johnson did a driving tour to visit all of them, touring their offices, talking to them about MHSAA initiatives and asking how Association staff could better assist the media in its work. Those drives also allowed them to dream up together “the kinds of things that were unveiled over time,” Roberts recalled.
“We talked so much those first 15 years, we could intuit each other’s thinking the last 15 years,” added Roberts, who retired from the MHSAA in 2018. “We didn’t spend nearly as much time together, but we didn’t need to.”
***
“John Johnson has positively influenced so many more people than he knows and more than anyone realizes. It starts with the thousands and thousands of people who have been able to watch high school sports on the web throughout Michigan. Live-streaming of games has really come to the forefront due to the pandemic, but he was on top of this innovation nearly a decade ago when it was just in the early idea stage. He has been the person who orchestrated and led the countless schools across the state who started streaming their games in the past several years.
“JJ has also impacted numerous student journalists who wanted to learn the craft by covering high school games. He has always been SO supportive of these aspiring broadcasters and writers and reporters, affording them the opportunities to cover high school championships on the biggest stages, and treating those students the same as their professional peers. The students got to be on the turf at Ford Field and in the postgame press rooms, even if their school's team wasn't involved in the game! All they had to do was ask for credentials, and he granted them time and time again.
“JJ's influence also touched those of us who work for the MHSAA in a freelance fashion at various championship events. He has helped so many of us become better communicators, announcers, statisticians, and more. He was always willing to provide feedback & opportunities to learn, and he served as our leader who was always accessible morning, noon, and night. He pushed us to be our best every game, just as the athletes were trying to be their best. It's been my pleasure to work for him as a PA announcer for several years now, and I tried to be perfect every single time because I knew he was listening and because I wanted to do well for him.”
– Roger Smith, advisor for Lake Orion High School’s nationally award-winning School Broadcast Program and public address announcer for MHSAA Finals
***
Telling the Story
In Roberts’ eyes, a few campaigns from his and Johnson’s time together stand out most.
• Promoting the Value – and Values of High School Sports. “I came in with “School Sports – the other half of education” but that wasn’t as good,” Roberts said. … (His words) caught our brand much better.”
• Good Sports are Winners. The MHSAA launched a sportsmanship initiative a few years into their tenures that was “unparalleled” nationally, per Roberts’ description. “Before sportsmanship was an 'in thing' to talk about, John and I were talking about it.” Johnson created all of the print and broadcast materials designed to promote improving sportsmanship, and his work helped make Michigan not just the leader but a voice nationally on the topic.
• Safer Than Ever. The campaign, stretching over much of the last decade, explained that high school football – for a variety of reasons – is safer than it has ever been. Johnson worked with the Michigan High School Football Coaches Association to build the messages and promote them at a time when injury fears were regularly headlining media coverage.
“John made our ideas visible and practical. People would put them together at the league level and school district level,” Roberts said.
“To narrow (his work) down to three is unfair to him because he did a thousand things.”
And in a number of roles. Johnson started as communications director, picking up along the way responsibilities in information technology, marketing, merchandising and more. Everything from daily media questions to maintaining the MHSAA record book (and serving on the National Federation of State High School Associations (NFHS) national record book committee) fell onto Johnson’s desk, and just about any message read at any game by a public address announcer was his work. His final years were as “all things broadcasting” as Johnson served as the MHSAA’s first director of broadcast properties – an all-encompassing title that included all-encompassing responsibilities.
The MHSAA provides video broadcasts of nearly all of its MHSAA Finals – including football and basketball with FOX Sports Detroit – and Johnson has navigated the growth of those opportunities. Same with the MHSAA Network’s audio offerings during championship events, and his voice has been heard weekly during “This Week in High School Sports” which is aired as part of programming by more than 100 radio stations statewide.
The most significant advance under his guidance over the last two decades has been the School Broadcast Program, begun for MHSAA schools during the 2008-09 school year. The MHSAA relied on that knowledge in playing a leading role last decade in the formation of the NFHS Network – the nationwide digital home for live and on-demand high school events – and it’s not unusual for Michigan SBP schools to broadcast upwards of 500 events per week via the network.
“What people don’t necessarily know is John is the pioneer in this field,” MHSAA Executive Director Mark Uyl said. “The way he shaped this job over the last 30 years has been extraordinary – and has become the model for the 49 other states.”
***
“I’m sure that with me, JJ had to do things he never had done with anyone else – I was pregnant three straight schools years. The accommodations for me, even as just a female, it was kinda crazy especially in the 1980s. But when I was pregnant, I couldn’t walk up stairs, and he always would make special concessions for me, (like to) try to find bathrooms for me. There were so many media, and there always had to be exceptions, but he always had to take special care for me, and I’m so thankful for what he did. We laugh about that stuff all the time.
“I remember too, I had a tragedy in my family one year, and I know he was busy at the Finals, but he took me (aside), sat there and cried with me and talked with me. He took time out of his way. He treated me professionally, like everyone else. But as a person, he has such a gift to connect with people.”
– Jane Bos, longtime prep sports editor for the Grand Rapids Press and 2008 recipient of MHSAA Women In Sports Leadership Award
***
More than Scratching the Surface
The work Johnson pioneered at the MHSAA goes on. Formerly a staff of one (with help from valuable volunteers including long-time postseason assistant Walter Dell) now includes a team of employees to handle the media relations, publications, broadcasting, marketing and other messaging needs.
While making the rules for school sports remains the top priority for the MHSAA, telling the story of their importance in students’ lives comes in a close second – and Johnson has written at least the first chapters of the book.
“It needed to be done; the Association had to take bigger steps into the communications world. And thanks to Jack Roberts, it did. I was the lucky guy who landed in the chair,” Johnson said.
But again, that is simply scratching the surface. We’ll end with longtime Detroit Free Press sportswriter Mick McCabe taking a last deep dive.
I first met John Johnson in the late fall of 1977.
He was a student at Michigan State and worked in the sports information office. I was a sports writer for the Detroit Free Press, covering MSU basketball, featuring JJ’s brother, Earvin.
Well, maybe Earvin and JJ weren’t exactly blood relatives, but they were both fun to be around and each had a profound effect on my life.
No, really.
When watching the Spartans back then you knew you were watching someone special, which is why they called him Magic.
No one ever used the word magic in describing JJ, but he was young and enthusiastic and sociable while he learned the tricks of the trade under the watchful eyes of Fred Stabley Sr. and Nick Vista, the absolute best sports information directors in the country.
That is why I knew JJ would be such a good fit at Albion College, which just so happened to be looking for an SID when JJ was graduating from MSU.
JJ was exactly what Albion needed and did an excellent job and soon JJ’s career was off and running.
Somewhere along the way JJ landed at Indiana University where Bob Knight learned to tolerate JJ. If you’ve ever met Knight and understand his relationship with other human beings, you know that is like saying JJ and Knight were besties.
That was reinforced in the spring of 1984 when I spent almost two weeks in Bloomington covering the U.S. men’s Olympic basketball trials and interacted with JJ on a daily basis.
In the spring of 1987 JJ accepted a job with the Michigan High School Athletic Association. It was a job that hadn’t existed before JJ came riding into town.
Jack Roberts was in his first year as the MHSAA’s executive director and JJ was one of his first hires. He was also one of his best.
JJ was hired as the MHSAA’s first communications director. Before JJ arrived the words “communication” and “MHSAA” had never been used together in the same sentence.
If a member of the media had a question for the MHSAA chances are good it would never be answered.
That changed the minute JJ was hired. If he didn’t know the answer, he got the answer for you. And if you needed to speak with someone about a particular question, JJ got you to that person.
It wasn’t JJ’s job to do our job for us, but the thing we didn’t want was for him or someone else from the MHSAA to get in the way of us doing our job.
Not only didn’t JJ get out of the way for us, he helped us and made our jobs easier with the way he ran communications for the MHSAA.
A few weeks ago, with JJ’s imminent retirement growing closer, someone asked me to describe the worst phone call I received from JJ, one in which he was irate with something negative I had written about the MHSAA.
Certainly, he assumed, over 34 years there had to be many such phone calls.
He was genuinely surprised to learn it never happened. Not even once.
JJ knew that the media has a job to do and his job didn’t require him to complain when something negative about the MHSAA was written. I’m certain it was a lesson he learned from Stabley and Vista, who operated the same way.
As far as I know, the only times JJ ever called a member of the media after a negative story was when the reporter had the facts wrong. His call just pointed out the errors and he left out the tongue lashing.
JJ was the consummate professional in doing his job and he did it better than anyone else.
There is no way I am going to describe JJ’s job performance at the MHSAA as magical, like Earvin’s, but it was pretty darn close.
PHOTOS: (Top) MHSAA Communications Director John Johnson kneels at midcourt at The Palace of Auburn Hills in 1990 having designed the floor for that year's Basketball Finals. (2) Johnson, middle, wears the headset during a playoff production. (3) Johnson, right, coordinated media, announcing and stat-keeping among other areas during MHSAA events at the Breslin Center. (4) Johnson, far left, stands with (from left) MHSAA public address announcers Roger Smith, Erik O. Furseth, Tony Coggins and Steve Miller during a Baseball/Softball Finals weekend. (5) Johnson walks the turf at Ford Field during a Football Finals. (Photos from MHSAA archives.)