Michel Finishes with Story to Tell
June 11, 2013
By Geoff Kimmerly
Second Half editor
Andrew Michel received the heart-breaking news only moments before leaving his golf team’s Regional on Friday to get ready for that night’s Brownstown-Woodhaven prom.
But missing making the MHSAA Finals by a stroke was not the first thing he shared with those who asked about his day at West Shore Golf and Country Club in Grosse Ile.
Instead, the graduating senior told of the 132-yard shot he dropped for a hole-in-one on the par-3 12th hole, his second ace but first in competition.
Michel finished with a season-best 76, missing the cut for this weekend’s Lower Peninsula Division 1 Final by a stroke despite firing another eagle during the final holes of his round.
“At the start of the day, I told myself don’t leave anything on the table. Go for it on every hole, make every shot and just have fun at your last tournament,” Michel said Tuesday afternoon as he readied for that night’s graduation ceremony. “Being a senior, I went for everything.”
The best part might’ve been how he came back from a disappointing previous hole.
Michel had just finished off a triple bogey on No. 11, and admitted he was down on himself. He stepped to the next tee with his pitching wedge, and “I didn’t really care what happened. I chose the club I like to hit on that hole, and in the air I was thinking it was really good,” he said.
The ball touched down on the green and spun back into the hole.
Michel also played golf and soccer at Brownstown-Woodhaven. He’ll attend Grand Valley State University in the fall, study engineering, and will try to walk-on the Lakers’ golf team.
“Deep down inside,” he said he’s disappointed he won’t be playing at Michigan State’s Forest Akers West on Friday. But he’s got a quite a highlight to take with him from his final high school round.
“It was very bittersweet. I really wanted to go to state,” Michel said. “But the hole-in-one balanced it out a bit.”
Eye on the official
Hopefully you caught our MHSAA benchmarks piece (also published on Second Half) on longtime official Lamont Simpson, who has worked not only MHSAA Finals but NCAA tournaments and is one of 32 officials in the WNBA. (Here’s the link in case you missed it.)
He also became that league’s first to wear the referee cam, debuting the new gear during a recent game between the Phoenix Mercury and Indiana Fever.
The camera provides plenty of ref’s-eye views. Click the video below to check it out.
Wheels of Steele
We’ve been watching the inspiring progress of Frankenmuth runner Bobby Steele especially over the last few years as his story became known across the Lower Peninsula.
Steele, who is visually impaired, has run cross country and track for the Eagles, thanks to the help of guides who ran with him to help him stay on course.
If you haven’t heard Steele’s awesome story, check out this 8-minute video. Not only did Steele run, but he cut roughly 12 minutes off his first cross country times over the course of his career.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.