Special Year Thanks to No Specialization
August 7, 2015
By Geoff Kimmerly
Second Half editor
As we embark on another sports-filled school year Monday, we can look to a recent Monroe St. Mary Catholic Central grad for the value of a school year filled with sports.
As specialization at the highs school level continues to be debated, Bryce Windham will start his college baseball career this fall at Division I Old Dominion University – after playing baseball but also football and basketball for the Falcons.
The MHSAA has long advocated athletes taking on as many sports as they have interest instead of focusing on just one in pursuit of a college scholarship – a position that’s received plenty of public backing of late, be it from stars of the U.S. women’s soccer team after their World Cup championship run or former Lansing Waverly multi-sport athlete John Smoltz during his enshrinement in the Major League Baseball Hall of Fame.
Enter Windham – who easily could’ve been excused for focusing on baseball, or even basketball as his dad is the St. Mary’s varsity boys coach. Instead, Bryce quarterbacked the football team to last season’s Division 6 championship – breaking Ithaca’s national-best 69-game winning streak in the Final – before being named Class C Player of the Year by The Associated Press in basketball and earning a Most Valuable Player honor at the baseball state coaches association all-star game at Comerica Park this spring.
All three of Windham's teams reached at least the MHSAA Quarterfinals.
“His participation in football and basketball helped land a Division 1 baseball scholarship to Old Dominion. They were able to see his athleticism in basketball and toughness in football, and ODU’s coach loved it,” dad and hoops coach Randy Windham said.
“He probably would’ve given up football, and that ended up his greatest memory by winning a state championship.”
Click to read about Windham’s multitude of accomplishments as reported last month by the Monroe Evening News.
Honors Abound
National coaching honors were bestowed on a trio of Michigan coaches over the summer:
- Retired Trenton ice hockey coach Mike Turner – the winningest hockey coach in MHSAA history with a record of 629-126-52 from 1974-81 and then 1995-2014 – was named National Coach of the Year in Special Sports by the National High School Athletic Coaches Association. His teams won 11 MHSAA titles and finished runner-up four times. “I was there when the MHSAA added hockey as one of their sanctioned sports and crowned their first MHSAA state championships in 1975. At that time there were 60-70 high school teams participating, and now there are 170,” Turner said. “It has been great to be a part of the advancements made in the sport of high school hockey, with more teams participating, more player development, and more opportunities that exist for players after high school.”
- Traverse City Central boys track and field and cross country coach John Lober won his second national coaching honor of the 2014-15 school year, named the NHSACA Coach of the Year for track and field to go with a previous honor earned in January from the National Federation of State High School Associations. He has coached the Traverse City Central boys track and field team since 1977 and also the boys cross country team since 1989. His 1992 track team won the Class A championship, and he has coached 17 individual MHSAA Finals champions. He was inducted into the Michigan Interscholastic Track Coaches Association Hall of Fame in 2006.
- Ann Arbor Pioneer assistant girls swimming and diving coach Liz Hill was named the Assistant Coach of the Year for all girls sports by the NHSACA. Hill, a former All-American at the University of Michigan and standout sprinter at Pioneer, began assisting her husband Denny Hill in 1983 before becoming his fulltime assistant a few seasons later. Together they’ve led the Pioneers girls to 15 MHSAA team titles, the last two as co-head coaches.
Michigan Mourns
Fremont and the high school athletic community statewide mourned the death July 21 of longtime coach Rich Tompkins, who led Fremont’s boys cross country teams to six MHSAA cross country championships including three and a runner-up finish during his last decade of coaching before retiring in 1997.
The Muskegon Chronicle reported that his boys and girls cross country teams and boys track and field team combined for 45 league championships, with his boys cross country team winning 116 straight duals from 1977-88. Tompkins was executive director of the Michigan High School Coaches Association for more than a decade and served on its board for more than two decades.
Click to read more from the Chronicle on Tompkins’ legacy.
Officials in the News
The Monroe County Officials Association took to the county fair to encourage passers-by to “Be the Referee” – and received 47 sign-ups from people interested in the avocation. Visitors to an MCOA booth at the fair were told in some detail what is involved with being an MHSAA official, and those who then signed up to find out more about officiating football, basketball, baseball or softball (sports the MCOA trains for and schedules) will be invited to an orientation session where they will become eligible for one of 20 complimentary registration fees for this school year.
The West Michigan Officials Association marked a decade of support at the start of this summer for the Visually Impaired Sports and Activity Day, sponsored by the Helen DeVos Children’s Foundation. The WMOA has contributed nearly $18,000 to the event over the last 10 years as well as taking part in the event, which includes a number of sports and other activities.
The Saginaw Athletic Officials Association sent along this photo of five members who worked 2013-14 MHSAA Finals, from left: Mark Jarlock (baseball), Tom Behmlander (softball), Scott Helmka (football), Dale Brown (softball and football) and Mark Schoenow (football). The Baseball Final was Jarlock’s first; the other officials had worked Finals in the past.
PHOTO: (Top) Monroe St. Mary quarterback Bryce Windham unloads a pass during last season's Division 6 Final win over Ithaca at Ford Field.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.